innovation in people counting and customers’ behavior tracking t&r international bv
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Innovation in People Counting and customers’ behavior tracking
T&R International BV
T&R – Company profile
• Established in 2003 with offices in Switzerland, the UK, The Netherlands, Hong Kong, Israel and the United States.
• Member of a global retail solutions group, specializing solely in customized people counting and customers' behavior tracking solutions.
• Systems manufactured in the UK and 24/7 support provided to customers in Europe, the Middle East, UK and Asia.
• Technology based upon Video Motion Detection with proved accuracy of 98.7% per 20,000 daily visitors.
T&R gives you a complete view of your business, customers, employees, organization’s performances…
What are our customers doing after interacting with a display?
Are in-store promotions attracting enough attention?
What path do our customers take in the store?
How quickly are my employees serving customers?
Are my self-service kiosks in the right location?
What are thebusiest parts of our store?
How many customers abandon the line?
How long do customers wait in line?
How many customers visit my store?
Complete solution provider…
Who Needs Counting?
Shopping mallsRetail stores
SupermarketsCasinos
MuseumsAmusement parks
AirportsHotels
Train/bus stationsConvention centers
Building managementSchools
HospitalsPenitentiariesMunicipalities
Everyone!
Why Counting?
Real Time knowledge on customers’ flow, can help managers in decisions making for:
• Sales and Marketing• Commercial management• Safety• Security• Maintenance• Managing staffing schedules• Improve quality of service
Benefits for shopping centers
Mall Operations•Sales vs. traffic comparisons •Security staffing •Maintenance levels •Maintenance and security costs per customer•Energy management
Mall Development•Specialty store locations •Mall marketing/design strategies •Effect of mall renovations •Entrance use
Corporate•Traffic comparisons between malls •Average sale per shopper •Performance comparisons
Finance•Accurate traffic figures for investment analysis •Leasing strategies•Utility Management - energy
Marketing•Promotion effectiveness •Promotion scheduling •Average sale per customer •Attract national and local marketing programs •Peak shopping hours
Leasing•Location performance •Attracting new tenants •Competitive advantage over other locations
Finance•Accurate traffic figures for investment analysis •Leasing strategies•Utility Management - energy
Benefits for Retail shops
Manage stores based on true buying potential
Increase sales by comparing real counting information
Track in-store & marketing efforts by store/region/brand
Mall traffic flow compared to the store walk-in count
Feedback and adjustments on marketing campaigns
Optimise sales-staff to consumer ratios.
Improve sales and conversion ratios
Example: Conversion vs. customers and transactions
Benefits for Hypermarkets
Manage stores based on customers’ traffic. Increase sales by comparing real counting
information Track traffic, by departments, zones & isles. Have mall traffic, compared to the store walk-in
count Optimise sales- staff to consumer ratios. Reduce customers’ waiting time in cashiers. Have a true analysis of sales performance. Feedback and adjustments on marketing
campaigns
Benefits for Hotels
Hotel managers can improve their service and save resources, by having the knowledge on their guests behavior and traffic, at each part of the hotel, during each hour of the day. Based of the knowledge of present guests in each zone (also in “Live” display), like the restaurants, swimming pools, on each floor, etc, it can help managers in decisions making:
Managing staff, based upon the true occupancy of the hotel, during the dayStaff optimizing, to the different zones of the hotelAdjust air-conditioning and lighting Operate elevators/escalators
Improve service to your guests, with reduce costs!
Benefits for Casinos
extensive comprehension of visitors behavior.
Optimize staff to visitors ratio and staff scheduling
Increasing visitors playing time
Optimize floor layout
Measure the effectiveness of advertising and promotions
Benefits for Building Management
The knowledge of the amount of people visiting and staying in each part of the building, at each hour of the day, can help managers make decisions in:
Managing staff, based upon people location on different hours
Staff optimizing, based on the occupancy of the building
Adjust building air-conditioning Adjust lighting systems Operate elevators/escalator based on customers’
traffic.
Save resources and improve service!
Technologies:
Mapping visitors’ traffic
(“Hot” & “Cold” Zones)Counting people crossing a doorway or a passage
Predictive scheduling and workforce assignment
Counting Visitors faces, looking on a sign or display (“Face Tracking”)
3 dimensional Visitors traffic counting and control
Shopper paths, multiple zone counts, hot and cold spots
Customers’ behavior tracking
Impressed Viewer Tracking
impressions – face direction & views
Impressions – tracked views of multi-media and displays
Impressed Viewer Tracking - Media
Data is collected per employee according to various criteria:– languages, technical
– cashier, sales
– Sport, Cosmetic, Food, Clothing
– Department manager / Floor manager
– hours / week, duration of vacation
– integration of absence, training, contract
– min/max duration of task
Information is gathered in an advanced employee sheet
SkillsTraining
ContractVersatility
PerformanceAvailable work load
Optimization constraints
Predictive scheduling: How does it work?
Forecast
Monitoring
Planning / Scheduling
Management of time & activities
The solution
LIVE predictive scheduling softwareFunction: To balance 3 conflicting demands:• reduce labor costs• increase employee satisfaction• provide better customer service
All based upon People Counting data
Live predictive scheduling
• Gender analysis • Media Impressions – Link
views to multi-media and pop-displays.
• Activate multi-media and environment changes based on presence in an absolute space or when touching a specified product.
Emerging Technology
People counting systems technologies
Step Mats
Infra-redSolutions
Radar Systems
Video Motion Detection- Accuracy of some 95%.
- Direction: in & out.
- Any size passage;
any density conditions.
ThermalImagers
Manual Counting
How does our system work?
• A CCTV/CCD camera is installed above the monitored entrance/passage.
• Live video is transmitted from the camera to the unit
• Video processor and smart algorithms analyze the video
• Data is sent to the computer via various communication protocols:
•RS232/485
•TCP/IP
•Modem
•USB
Easy to install
Open protocol communications
Battery backup, no loss of critical data
Stores data in memory up to 30 days
Tailor-made tuning to adjust client’s environment
Accurate under high density conditions
Adjusts to environment for high accuracy
T&R’s System Advantages
Tested and approved Worldwide!
The video processor and the smart algorithms, analyze the video from the camera in real time and adjust the system to varying ambient connditions, such as lighting, shadows, etc.
See it working
Example: Shop Network communication structure
Data is sent to HQ once a day (or at any defined frequency)Data is sent to HQ once a day (or at any defined frequency)
Shop 1Shop 1
HQ SERVERHQ SERVER
Shop 6Shop 6
Shop 2Shop 2
Shop 3Shop 3Shop 7Shop 7
Shop 8Shop 8
Shop 4Shop 4Shop 5Shop 5
Shop 7Shop 7
Shop 8Shop 8
Shop 6Shop 6
Shop 7Shop 7
Shop 8Shop 8
Shop 5Shop 5Shop 6Shop 6
Shop 7Shop 7
Shop 8Shop 8
Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6
Shop 7Shop 7
Shop 8Shop 8
Shop 3Shop 3
Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6
Shop 7Shop 7
Shop 8Shop 8 Shop 2Shop 2
Shop 3Shop 3
Shop 4Shop 4Shop 5Shop 5Shop 6Shop 6
Shop 7Shop 7
Shop 8Shop 8
Reporting tool - VisitorTrends
• Web based internet, extranet or intranet delivery• View and create reports using a standard web browser• Dashboards• Permission based security• Central database can contain multiple data sets including;
– visitor counts– commentary & relevant documents– marketing data– weather data– sales data– other tenant data– And much more.
• JSR 168 compliant (Portlet import from other compliant programs)• Renders Interactive graphs, charts, maps & tables• Export functionality • Generates in PDF, Excel and Graphics
Reports are being generated on the main computer and exported in various formats:
The result
What else? Live Count
Number of visitors Number of visitors currently at the centercurrently at the center
Number of visitors since Number of visitors since opening houropening hour
Number of visitors on each Number of visitors on each floorfloor
Live count, for each location, can be viewed on our Live Count Display:
UKUK, , FranceFrance, , GermanyGermany, , DenmarkDenmark, , SwedenSweden, , NorwayNorway, , AustriaAustria, , SwitzerlandSwitzerland, , PolandPoland, , BelgiumBelgium, The Netherlands, Israel, , The Netherlands, Israel, Hong Kong, Philippines, Singapore, China, India, Dubai, Hong Kong, Philippines, Singapore, China, India, Dubai, Australia.Australia.
Where are we present?
Some of our happy Clients…
Amsterdam / London
Breda
France
Germany/Poland
France
Breda
Germany
Denmark/ Norway /France
UK
Leading cellular carrier
Austria
More Clients…
Shopping Center -Denmark
More Clients…
Simple – Accurate - User FriendlySimple – Accurate - User Friendly
Why T&R?
Customized solutions to meet customer requirements
Accurate and easily adaptable to customer’s IT environment
Fully integrates with various databases
User friendly software and report generator
Real-time reporting and monitoring
Complete solutions
Easy installation
Maintenance, training and full support
Worldwide installations and support
Proved accuracy and reliability
Full pre/after sales support!
Where innovation counts
T&R International BV
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