inovasi land where perspectives meet innovation
Post on 18-Dec-2014
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Inovasi Land Where perspectives meets innovation
Rajeswari Kannan(Raji) Co-founder, CTO & VP of products, LensBricks
Have you tried hard for the last drop of lemon or toothpaste?
Solution?
Have you had to wait till night for your baby to sleep to cut her nails?
Lost between all the red and black bags?
Possible solutions?
Infinite USB, Butter spread…..
Inovasi Land Where perspectives meets innovation
Observation Sensory learning
Butterfly deck Empathy
Inovasi Land
Observation
Butterfly deck
Deck of innovation cards
200,000 years ago 1900 2014
Most innovations we use today have boomed post 1900..
Space, 2D Time
Angle
Wavelength Illumination
NextGen optics & sensors
Space, 3D
Opportunity…
Product Innovation
Customer engagement & retention
Brand Value
Is there a problem with function?
Car/Bike Navigation instructions… • Look for Sharukh Khan poster on left,
• Tea shop on the right at the signal,
• Green building opposite to temple
• …the restaurant is on 4th floor
Maps are just not good for Indian conditions!
Form follows function
Fix features/functions of product
before innovating on form
Innovate new form by dissecting into smaller forms
Modify?
Remove?
Shift?
Mix?
Is form or function comfortable?
Fashion != Comfort
Remove, shift or replace the problem agent….
Shift upwards: BSI sensor(Sony), old was FSI
More light hits sensor by simply shifting
diode
Millions of dollars sometimes spent on solving the wrong problem.
Is there a problem with interaction?
Look down vs Look up interface
Consumer empathy
Remove Uncertainty Privacy…
Useful features?, nice
look?..
Right messaging
Rapid Fire!
Sensory learning
Now lets try again!
Attention : Limited + Intangible
Average attention span/minute
12 seconds (2000)
8 seconds (2013)
Source: National Center for Biotechnology information, US, Jan 1, 2014
Thought records – A book that gives life to a story with your thoughts
: Natasha Singh, Designer
Capture Analyze
Have fun!
Picture Courtesy @ National Geographic
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