insight innovation challenge: finding & measuring disruption potential by martin salo of...
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Finding & Measuring Disruption Potential
2005 Luca Bruno, 2013 Michael Sohn - AP
1800s
DarwinThe Expression of Emotions in
Man and Animals
1960s
!
EkmanFacial Action
Coding System(FACS)
2010s1800s 1960s
CodingAutomated
Facial Coding
Emotions
15” to 5’content length
20+categories
Facial Coding in Advertising
1,000+videos tested30+
countries
Tap into the mind of millions
Subconscious reaction to whole categories
80
70
60
50
40
30
20
% h
appi
ness
Months
Stagnation
Disruption
Validate ideas quickly with true behavioural data
48hQuick
turnaround
300Hundreds of
people
5Minutes to order
a study
10xFaster than traditional methods
85%Likelihood of brand Recommendation
60%Likelihood of
making a purchase
74%Likelihood of
becoming a fan of the category
Get actionable insights and predict behavior
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