insights driven design at spotify - meetup talk

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An autonomous, full stacked group of people

Squad

Several squads working on similar features

Tribe

Squad Squad Squad Squad

A group of people with the same skills lead by a chapter lead

Chapter

Squad Squad Squad Squad

Several tribes responsible for the same core metric

Alliance

Squad Squad Squad Squad Squad Squad Squad Squad

Tribe Tribe

Playlist Your Library Playback Social ?

01. Visibility of system status

02. Match between system and the real world

03. User control and freedom

04. Consistency and standards

05. Error prevention

06. Recognition rather than recall

07. Flexibility and efficiency of use

08. Aesthetic and minimalist design

09. Help users recognize, diagnose, and recover from errors

10. Help and documentation

https://www.nngroup.com/articles/ten-usability-heuristics/

Material is the metaphor Bold, graphic, intentional Motion provides meaning

https://www.nngroup.com/articles/ten-usability-heuristics/https://material.google.com

Design principles

Tools

Illustration courtesy of Sharon Chen

Time / Effort

Power /Flexibility

and I guess we have to use these for a while longer...

“The time to acquire a target is a function of the distance to and size of the target"

Fitts’s law

Consider the context

Discover Define Develop Deliver

Double Diamond

General problem

statement

Specific problem

Specific solution

Research Insights Ideation Prototype

Illustration courtesy of Dan McKinley

3 9 12

25%

75%

Illustration courtesy of Dan McKinley

change

New experience

Old experience

Old experience

control + change

difference = effect

control

Illustration courtesy of Dan McKinley

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Test 1Test Control

Test 1Test Control

Test

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