insights from data: overcoming objections
Post on 07-Jan-2017
185 Views
Preview:
TRANSCRIPT
A DATA SCIENCE COMPANY
We handle terabyte-size data
via non-traditional analytics and visualise it in real-time.
Gramener visualises your data
Gramener transforms your data into concise dashboardsthat make your business problem & solution visually obvious.We help you find insights quickly, based on cognitive research,and our visualisations guide you towards actionable decisions.
S ANAND, GRAMENER
HOW YOU CAN GET
INSIGHTS FROM DATA
OVERCOMING COMMON OBJECTIONS ON READINESS
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
COMMON COMPLAINT #1
WE CAN’T DRILL INTO RAW DATA
INDIA: ODI BATTING
IMPACT OF THE BUDGET ON STOCK PRICES
INDIA’S BUDGET: FORECASTING & PLANNING
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
COMMON COMPLAINT #2
WE ALREADY USE CHARTS
TIMES NOW COVERAGE HAD
80%+ VIEWERSHIP
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
COMMON COMPLAINT #3
NOT INTEGRATED IN WORKFLOW
Portfolio Performance Visual
Worldwide$288.0mn
A: Accelerate$68.9mn
B: Build$77.2mn
C: Cut down$141.9mn
Worldwide:$288 mn UK: 87.0
Stores: 34.4
Product 9: 6.2Product 10: 5.4Product 7: 5.1Product 15: 4.8Product 8: 3.1Product 14: 2.1
Partners: 29.2Product 15: 6.7Product 17: 4.1Product 6: 3.4Product 1: 3.2Product 7: 2.9Product 11: 2.4
Direct: 23.5 Product 17: 5.2Product 8: 4.4
Product 16: 4.0Product 14: 2.5Product 1: 2.5
Japan: 71.9 Stores: 25.9 Product 14: 6.0
Product 7: 5.4Product 11: 4.0Product 17: 2.8
Partners:
25.5Pro
duct 8: 8.2
Product 1
1: 3.6
Product 1
6: 3.3
Product 1
: 3.1
Product
9: 2.0
Direct:
20.5
Produ
ct 11
: 5.2
Produ
ct 15
: 4.5
Produ
ct 14
: 2.8
Produ
ct 9:
2.3
China
: 65.6
Partn
ers: 2
7.3
Produ
ct 10
: 8.0
Produ
ct 3:
7.1
Produ
ct 15
: 3.0
Produ
ct 2:
2.1
Produ
ct 8:
2.0
Dire
ct: 19
.6
Produ
ct 3:
5.5
Produ
ct 2:
4.7
Produ
ct 8:
2.6
Produ
ct 17
: 2.1
Stor
es: 1
8.7
Prod
uct 1
0: 5
.4
Prod
uct 1
4: 2
.2
Prod
uct 7
: 2.1
Prod
uct 1
5: 2
.0
Indi
a: 4
6.6
Stor
es: 1
7.5
Prod
uct 1
6: 6
.8
Dire
ct: 1
5.6
Prod
uct 1
0: 3
.4
Prod
uct 1
6: 2
.9
Prod
uct 1
7: 2
.5
Prod
uct 7
: 2.4
Partn
ers:
13.
4Pr
oduc
t 8: 2
.5
Prod
u ct 7
: 2.3
US: 1
7.0
Partn
ers:
6.0
Prod
uct 1
0: 4
.4
Dire
ct: 5
.8Pr
oduc
t 11:
3.9
Sto r
es: 5
. 3Pr
oduc
t 11 :
3.8
The visualization shows the market opportunities across various countries to identify areas of focus. This chart has been built as an interactive-app to present the key findings, while letting user click-through and drill-down to a custom view across 4 different levels.
BANKING DASHBOARD
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
COMMON COMPLAINT #1
WE DON’T HAVE THE TOOLS
Billing fraud at an energy utility
This plot shows the frequency of all meter readings from Apr-2010 to Mar-2011. An unusually large number
of readings are aligned with the slab boundaries.
Below is a simple histogram (or frequency distribution) of usage levels. Each bar represents the number of customers with a customers with a specific bill amount (in units, or KWh).
Tariffs are based on the usage slab. Someone with 101 units is billed in full at a higher tariff than someone with 100 units. So people have a strong incentive to stay at or within a slab boundary.
An energy utility (with over 50 million subscribers) had 10 years worth of customer billing data available.
Most fraud detection software failed to load the data, and sampled data revealed little or no insight.
This can happen in one of two ways.
First, people may be monitoring their usage very carefully, and turn of their lights and fans the instant their usage hits the slab boundary.
Or, more realistically, there’s probably some level of corruption involved, where customers pay a small sum to the meter reading staff to ensure that it stays exactly at the slab boundary, giving them the advantage of a lower price.
This is a dataset (1975 – 1990) that has been around for several years, and has been studied extensively. Yet, a visualization can reveal patterns that are neither obvious nor well known.
For example,• Are birthdays uniformly distributed?• Do doctors or parents exercise the C-section option to move
dates?• Is there any day of the month that has unusually high or low
births?• Are there any months with relatively high or low births?More births Fewer births … on average, for each day of the year (from 1975 to 1990)
LET’S LOOK AT 15 YEARS OF US BIRTH DATA
THE PATTERN IN INDIA IS QUITE DIFFERENTThis is a birth date dataset that’s obtained from school admission data for over 10 million children. When we compare this with births in the US, we see none of the same patterns.
For example,• Is there an aversion to the 13th or is there a local cultural
nuance?• Are holidays avoided for births?• Which months have a higher propensity for births, and why?• Are there any patterns not found in the US data?
More births Fewer births … on average, for each day of the year (from 2007 to 2013)
THIS ADVERSELY IMPACTS CHILDREN’S MARKSIt’s a well established fact that older children tend to do better at school in most activities. Since many children have had their birth dates brought forward, these younger children suffer.
The average marks of children “born” on the 1st, 5th, 10th, 15th etc. of the month tend to score lower marks. • Are holidays avoided for births?• Which months have a higher propensity for births, and why?• Are there any patterns not found in the US data?
Higher marks Lower marks… on average, for children born on a given day of the year (from 2007 to 2013)
DEPLOY
MODERNTOOLS
ANALYSIS ISEVERYWHERE
COMMON COMPLAINT #1
WE DON’T HAVE THE TOOLS
COMMON COMPLAINT #2
WE DON’T GET INSIGHTS
RSASEXCELPYTHONDATABASESML SERVICES
68% correlation between AUD &
EUR
Plot of 6 month daily AUD - EUR
values
Block of correlated currencies
… clustered hierarchically
RESTAURANT: PRODUCT SALES CORRELATION
DATA
ANALYSIS VISUALS
INSIG
HTS REPORTS
EXPLORATION
ISEVERYWHERE
COMMON COMPLAINT #1
WE DON’T HAVE DATA
We have internal information. Getting
information from outside is our challenge. There’s
no way of doing that.
– Senior EditorLeading Media Company
“
India’s religions
United Kingdom’s religions
AUGMENT YOUR
DATASOURCES
DATA ISEVERYWHERE
COMMON COMPLAINT #1
WE DON’T HAVE DATACOMMON COMPLAINT #2
THE DATA ISN’T STRUCTURED
CRM DATASALES DATAPRICING DATACALL RECORDSWEB LOG DATAVENDOR INVOICESSOCIAL MEDIA DATACLICKTHROUGH DATACOMPETITOR RESEARCHCUSTOMER TRANSACTIONS…
CENSUS DATAE-COMMERCE PRICESCOMMODITY PRICESSTOCK MARKET DATAFINANCIAL REPORTINGSOCIAL MEDIA DATAMOBILE PENETRATIONAADHAR DATACOURT CASE BRIEFSSHAPE FILES…
Recruiting top quality developers is always a problem. We decided to use an algorithmic approach and pulled out the social network of developers on Github (a social network for open source code).
In this visualisation, each circle is a person. The size of the circle represents the number of followers. Larger circles have more followers (but not in proportion – it’s a log scale.)
The circle’s colour represents the city the programmer’s live in. This visual is a slice showing the tale of two cities: Bangalore and Singapore
Two people are connected if one follows the other. This leads to a clustering of people in the form of a network.
Here, you can see that Bangalore and Singapore are reasonably well connected cities. Bangalore has more developers, but Singapore has more popular ones (larger circles).
However, the interaction between Bangalore and Singapore are few and far between. But for a few people across both cities, like:
… etc.
Sudar, Yahoo!Anand C, ConsultantKiran, HasgeekAnand S, Gramener
Mugunth, Steinlogic Honcheng, buUukSau Sheong, HP LabsLim Chee Aung
Bangalore
Singapore
1 follower
100 followers
A follows B (or)
B follows A
Most followed in Bangalore
Most followed in Singapore
Ciju CherianLin JunjieAmudhi Sebastian
There are, of course, a number of smaller independent circles – people who are not connected to others in the same city. (They may be connected to people in other cities.)
Apart from this, there are a few small networks of connected people – often people within the same company or start-up – who form a community of their own.
THE SOCIAL TALE OF TWO CITIES: BANGALORE & SINGAPORE
Tata TeleservicesTata Consultancy Services
Tata Business Support ServicesTata Global BeveragesTata Infotech (merged)
Tata Toyo RadiatorHoneywell Automation India
Tata CommunicationsA G C Networks
Tata Technologies
Tata ProjectsTata PowerTata FinanceIdea CellularTata MotorsTata SonsTata SteelTayo RollsTata SecuritiesTata CoffeeTata Investment Corp
A J EngineerH H MalghamH K SethnaKeshub MahindraRavi KantRussi ModySujit Gupta
A S BamAmal GanguliD B EngineerD N GhoshM N BhagwatN N KampaniU M Rao
B MuthuramanIshaat Hussain
J J IraniN A Palkhivala
N A SoonawalaR Gopalakrishnan
Ratan TataS Ramadorai
S Ramakrishnan
DIRECTORSHIPS AT THE TATASEvery person who was a Director at the Tata Group is shown here as an orange circle. The size of the circle is based on the number of directorship positions held over their lifetime.
Every company in the Tata Group is shown here as a blue circle. The size of the circle is based on the number of directors the company has had over time.Every directorship relation is shown by a line. If a person has held a directorship position at a company, the two are connected by a line.The group appears to be divided into two clusters based on the network of directorship roles.
Prominent leadersbridge the groups
Second group of companies
First group of companies
Some directors are mainly associated with the first group of companies
Some directors are mainly associated with the second group of companiesWe’ve used network diagrams to detect terrorism, corporate fraud,
product affinities and behavioural customer segmentation
WHAT DO FINANCIAL ANALYSTS ASK IBM VS MSFT?
How does Mahabharata, one of the largest epics with 1.8 million words lend itself to text analytics?
Can this ‘unstructured data’ be processed to extract analytical insights?
What does sentiment analysis of this tome convey?
Is there a better way to explore relations between characters?
How can closeness of characters be analysed & visualized?
VISUALISING THE MAHABHARATA
DATA ISEVERYWHERE
EXTRACT THE
META DATA
AUGMENT YOUR
DATASOURCES
COMMON COMPLAINT #2
THE DATA ISN’T STRUCTURED
COMMONWHO, WHAT, WHEN, WHERETEXTTEXT KEYWORDSSENTIMENTIMAGEVISUAL RECOGNITIONAUDIO / CALLSTRANSCRIPTSMOOD ANALYSIS
THE CAPABILITIES AREIN YOUR REACH TODAY
EXPLORE THE ART OF DATA
S ANAND s.anand@gramener.comCEO, GRAMENER 9741552552
top related