insights into local social media in putney sw15

Putney Social Media Insights by @GraffORM

History - Putney becomes Social...

● 2009 Daniel Doherty started Facebook Page for Putney

● 2009 monitoring Twitter for people mentioning ‘Putney’ Answering questions & sharing the best information as @PutneyProperty

● 2011 Dave Roberts @FirstPresence joins as admin of Putney Facebook page

● 2012 @PutneySocial was created on Twitter

Local Conversations Matter

Listening online (everyday) since 2009

Recent History

2013 - Was a big year for us

• Jan www.putneysocial.co.uk was born

• May Employed Mark & Lauren

• Sept Added functionality and improved www.Putneysocial.co.uk

• Nov Highly commended “Commitment To The Community”

Passion Project

We run Putney Social because we are passionate about SW15 and want to help people find the best things going on locally.

Warning ⇒ It can take up a lot of time!

Wouldn’t it be great to know the top influencers in Putney? (without spending 5 years listening!)

15 Most Connected Putney Tweeters

www.bit.ly/putneytweeters

Tip: click & follow

Social Currency

• Images and videos are the currency of the web with much higher user interaction rate compared to plain text.

• Our experience is that visual assets engage people the most.

What results do you want from social media?

Getting your message in front of local people at the right time.

Ultimately to succeed in business

• More customers = more business(It’s not about being on EVERY social network!)

What do people want from Social media?

We think it’s DEALS and great EVENTS

• Create a compelling deal or special offer.

• Put on an event that people want to attend.

Our Reach on Facebook can help YOU!

The Putney Social Team

Daniel DohertyGraffORM

Dave RobertsFirst Presence

Mark Haynes

With special thanks to Katalyst TV

Lauren Charge

contact@putneysocial.co.uk

What can Putney Social do to help YOU?

● If you run events share them on our calendar● Photographer - share your work on Facebook page ● Florist - promote Valentines day deals● Restaurants can offer meal promotions

1. Tweet @PutneySocial and use #Deals and we’ll share2. Or post to offers on the Putney Facebook Page

Any questions? Email lauren.charge@grafform.com