inspiring better recycling behavior with effective outreach · 1.why is recycling important to you?...

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Inspiring Better Recycling

Behavior with Effective Outreach

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There are few tangible rewards that municipalities can apply cost-effectively to compel residents to

recycle.

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How do we identify the motivators that inspire people to make environmentally

conscious choices?

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Speak into interests that motivate participation.

Environment Community Money

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“The Conversation” 1. Why is recycling important to you? 2. Listen to the response. 3. Respond with supportive facts.

• “I recycle because it’s good for the environment,”

• “I recycle because it’s good for the community,”

• “I recycle because it’s good for the economy,”

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Leverage your work with Volunteers

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Train & Incentivize Volunteers

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Improving recycling in communities that recycle the least.

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Neighbor-to-neighbor communication is exponentially more effective

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People are looking for opportunities to contribute to

their community.

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Environmental Ambassadors demonstrate that recycling is a contribution that everyone

can make to their community.

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Create community pride and ownership

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Meeting People Where They Are

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Be a bigger fish at a smaller event.

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“Got questions about recycling?” “Play the recycling game!”

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You are the face of government

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Reward Volunteers

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See you next

week…

Keep the conversation going by staying positive in the face of negativity

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Michael Rieser GrowNYC

mrieser@GrowNYC.org