instagram for brands: beyond selfies, food porn, and cats
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#DDSUM13
INSTAGRAM FOR BRANDS:BEYOND SELFIES,
FOOD PORN, AND CATS
LIZZIE MALDONADO
#DDSUM13
HI. I’M LIZZIE MALDONADO
Digital Strategist, Owned MediaThe Starr Conspiracy
LIZONOMICS
resnarkable.com | Social Media Today | Business 2 Community
#DDSUM13
THERE’S A HUGENETWORK OUT THERE
#DDSUM13
INSTAGRAM STATS
150M16BMONTHLY
ACTIVESPHOTOSSHARED
1.2B55MLIKES
DAILYAVERAGE PHOTOS
PER DAY
INSTAGRAM.COM/PRESS
#DDSUM13
USERS18-29
BUFFER DEMOGRAPHIC DATA
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
INSTAGRAM FACTS
FOUNDED IN 2010
$1B ACQUISITION BY FACEBOOK IN 2012
MORE THAN 35M SELFIES (OCT 13)
#DDSUM13
ADS ON INSTAGRAM
OCT 13 | INSTAGRAM.COM/ABOUT-ADS
#DDSUM13SIMPLY MEASURED FEB 13
0
10
20
30
40
50
60
HAVE ANACCOUNT
54
%
59
%
49
%
55
%
34
%
41%
20
%
26
%
18%
19%
8%
10%
ACTIVEACCOUNT(PHOTOSPOSTED)
1+ PHOTOSPER WEEK
10K+FOLL.
20K+FOLL.
100K+FOLL.
AD
OPT
ION
RAT
E
NOV. 1, 2012 FEB. 1, 2013
#DDSUM13
7 TIPS TO GO BEYOND SNAPAND SHARE
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
TELL YOUR STORY
NO SHAMELESS SELF-SELLING
USE CULTURE WARRIORS AND EVANGELISTS
DON’T NEED LOGOS
GO BEHIND THE SCENES
NUMBER 1
Give your audience somethingthey can’t find anywhere else.
#DDSUM13
MOMA
#DDSUM13
GAME OF THRONES
#DDSUM13
STARBUCKS
#DDSUM13
LEOBURNETT
#DDSUM13
GENERALELECTRIC
#DDSUM13
BATH AND BODY WORKS
#DDSUM13
MAILCHIMP
#DDSUM13
URBAN OUTFITTERS
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
HASHTAG IT RIGHT
NO SPRAY-AND-PRAY HASHTAGGING
DON’T USE STUPID HASHTAGS — #NOFILTER
#FOLLOWBACK IS OBVIOUSLY SPAM
NUMBER 2
If you are going to create andmanage a hashtag, go big or gohome.
#DDSUM13
GATORADE
#DDSUM13
PARTICIPATE ININSTAGRAM EVENTS
Try this!
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
FOCUS ON DELIGHTING
IF YOU MUST SHARE A PRODUCT PHOTO,
MAKE IT AMAZING
NUMBER 3
Delight, surprise, entertain, andinform your audience with every post.
#DDSUM13
URBANOUTFITTERS
#DDSUM13
BLUEJEANSNETWORK
#DDSUM13
OAKLEY
#DDSUM13
BMW
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
RESPECT THE PLATFORM
NO BUYING FOLLOWERS
DON’T INTERRUPT
NO MEGAPHONES
NUMBER 4
Understand how users interact with Instagram and respect their ideaof brand interaction.
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
UNDERSTAND YOURBRAND ARCHETYPE
DON’T BE AFRAID TO TAKE A STANCE
KNOW YOUR AUDIENCE
BE HUMAN, EVEN IF YOU’RE REPPING A BRAND
NUMBER 5
#DDSUM13
STARBUCKS
#DDSUM13
TIME MAGAZINE
#DDSUM13
OREO
AIM FOR KILLER PHOTOS
#DDSUM13#DDSUM13
LOTS OF BACKGROUND SPACE29% MORE LIKES
SINGLE DOMINANT COLOR17% MORE LIKES
HIGH LEVELS OF TEXTURE79% MORE LIKES
DUCK FACE 1,112% MORE LIKES THAN REGULAR SELFIES
NUMBER 6
TRACKMAVEN
#DDSUM13TRACKMAVEN
AIM FOR KILLER PHOTOSNUMBER 6
MAYFAIR#NOFILTERINKWELLWALDENAMAROLO-FI
WILLOWSIERRAEARLYBIRD1977BRANNANTOASTER
EFFECTIVEFILTERS
INEFFECTIVEFILTERS
#DDSUM13
No. 4: THINK LIKE AN EVANGELIST
Like a crusading journalist, pursue The Truth with fervor. You have to believe in something passionately and feel compelled to tell everybody. Make your brand all about changing the world and you’ll create an emotional connection. You’ll also see demand increase.
#DDSUM13
ENABLE ADVOCATES
USE CONTESTS TO ATTRACT/ENGAGE FOLLOWERS
ALWAYS USE RELEVANT HASHTAGS
FIND AND FOLLOW YOUR TARGET AUDIENCE
NUMBER 7
Share your photos across all yoursocial platforms — content creationshould never happen in a vacuum.
#DDSUM13
NIXON
#DDSUM13
OREO
#DDSUM13
LEGO
#DDSUM13
COOL TOOLSTO GET THE MOST OUT OF INSTAGRAM
#DDSUM13
STATIGRAM
#DDSUM13
PRINSTAGRAM
#DDSUM13
NITROGRAM
#DDSUM13
SIMPLY MEASURED
SIMPLYMEASURED.COM/FREE-SOCIAL-MEDIA-TOOLS
#DDSUM13
OVERGRAM
#DDSUM13
VSCO CAM
#DDSUM13
AFTERLIGHT
#DDSUM13
SUMALL
#DDSUM13
THANK YOU FORYOUR TIME
Let’s connect on Twitter and Instagram:
LIZONOMICS
lizzie@thestarrconspiracy.comresnarkable.com
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