instagram for resort marketing

MARKETINGInstagram for

The goods‣ Visual communication

‣ Social media

‣ About Instagram

‣ Strategy

‣ Examples

‣ Q & A

How to use instagram for destination marketing

The

5

VALUE

visual communication

1000 words

languageemotion

travel

56% create or curate

social media

CommunityEngagement

mobile users15% social media

INSTAGRAMAbout

15

BURBN

October 201025K users in 1hr1 million users

FacebookPhoto mapWeb profilesPhotos of you

by the numbers

100 million users40m photos daily8500 likes/sec1000 comments/sec

12% online adults

66% Facebook12% Pinterest16% Twitter

50% more time than twitter

>

27% 18-29 yrs8% 30-49 yrs6% 50-60 yrs

STRATEGY

‣ Awareness

‣ Increased positive sentiment

‣ Engagement

‣ Loyalty

‣ Grow fans

‣ Developer customer relations

‣ Increase web traffic

‣ Showcase

Objectives

EXAMPLES

community + content

Engage

Play video

facilitate

Play video

Create

Curate

Contest

Integration

Play video

Conclusion‣ No GMOOT

‣ Embrace visual communication

‣ Get strategic

‣ Approach

‣ Content

‣ ‘gram away

Rory TuckerInteractive Director

@rorytucker@originvoicerory@origindesign.caorigindesign.ca

MJ LegaultPartner and Strategy Director

@originvoicemj@origindesign.caorigindesign.ca