institutional research and marketing: a partnership worth ... 2017...institutional research and...
Post on 09-Jul-2020
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Institutional Research and
Marketing: A partnership worth
promoting
• The Story
• Campaigns and Collaboration
• Let’s try it!
• Questions
3
4
Why we need Institutional Research
Data drives good
marketing
Interpretation and nuance
United rankings advocacy
Survey and research expertise
Accuracy
5
Why we need Marketing
Marketing reveals
our data.
Audience
ArticulateAccess
6
Temple Now Article
Access
7
Campaigns
9
What would you do?
You’re in charge of the Faculty Survey of Student
Engagement; your goal is a 40% response rate.
Tip: Think like a marketer – who is your audience?
What is the best way to communicate with
them? What are your top messages? Goals?
Note: These are individual links that are unique to
each recipient; i.e. can’t share on social media.
Note: Can’t send direct e-mails but can customize
one e-mail.
10
What did Temple do?
QUESTIONS?
Thank you!
jodih@temple.edu
eryn@temple.edu
meaghan.green@temple.edu
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