institutions research powerpoint 2

What kind of media institution might distribute

my media product?

By Kenza Hardy

Bauer Media • Bauer media are a cross media

convergence group that owns a number of established brands like 4 Music and Mother and Baby. They target a younger audience and they mainly focus on music. however they market news and radio.

Bauer Media • They are European based which

manages a collection of over 600 magazines, 400 digital products and 50 radio and TV stations all over the world. These include brands like Q and Kerrang and 4 Music. Bauer Media was founded in 1875 and is based in Hamburg, Germany.

Bauer Media• Bauer media has employed 11,000

people worldwide. The Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA.• This will help with trade and profits

because of the location of the company. Due to having so many employees based all over the world it means the company can be marketed in other countries.

Relevancy to my magazine• Bauer media currently does not

publish a Jazz magazine. This leaves a gap in the market for my magazine. Bauer is one of the most popular companies worldwide and due to being world wide will increase opportunities to sell copies of my magazine. This means that my magazine will get advertised with large brands.

Relevancy• Although it will be difficult to find an audience at first, it shouldn’t

take too long as Bauer’s products are mainly for a similar target audience to my magazine.

News Corp• News Corp is another mass

media company. News Corp is a spin off from the previous company News Corporation. The company are based in New York and was founded in 2013 so it is a relatively knew company. News Corp mainly focus on Newspapers and publishing. However they also own fox Entertainment Group.

News Corp• Some of the major brands of

news Corp are The Sun, The times and the New York Post.

Relevancy to my magazine.• Upon reflection News Corp

would not be a good institution to distribute and produce my magazine as the genre of my magazine would not suit or fit into the existing brands under the umbrella of News Corp.

Relevancy to my magazine.• Therefore to help my magazine reach its intended target and to

ensure that my magazine was available and promoted to the audience, it would be better off being publicised under a institution that would greater serve the needs of the magazine.

Relevancy to my magazine.• News Corp mainly focus on newspapers so this would not be a good

audience for my magazine. Even though there is a gap in the market in this institution for my magazine, copies would not sell as the brands produce suggest that it has an older target audience.

Rhinegold PublishingRhinegold publishing is a UK based media institution which produces magazines for the music and performing arts. They publish magazines such as Classical Magazine and Opera Magazine.

Rhinegold Publishing• Rhinegold cover a wide variety

of topics ranging from singing to instrument works and also magazines for teachers. They even produce brochures and leaflets for clients.

Relevancy to my magazine• Rhinegold is relevant for my magazine

due to the existing genre of magazines the institution already caters for. I believe that my magazine will fit in well to the umbrella of magazines already distributed because it not only suits the intended target audience but opens the magazine up to a new audience by forming close links to other magazines such as an interest in an instrument or styles e.g. clarinet, trumpet.

Upon Reflection• Upon reflection, the best institution to publish my jazz magazine is

RhineGold Publishings. This is because they already publish classical magazines and as a result of this a lot of classical instrumentalists would be interested in having a go at jazz. For example, clarinet and trumpet players. Also due to them not producing a jazz magazine already, there is a large gap in the market for my product.