integrated marketing | ncsu marketing class presentation

"Good things come to those who work their asses off!" 

@syedbalkhi

1. What it is2. Why it is important3. Best Practices4. What I do5. How you can do it too!

Integrated Marketing

Basic Marketing Tactics

Indirect Direct

Branding Customer reviews Social media Blogs Press releases

Coupons Postcards Email Flyers Reward Programs

Integrated Marketinga combination of marketing tactics to help deliver ONE

marketing strategy

Important because…• Keeps your messaging CONSISTENT• Avoids confusion• It takes your marketing efforts further than one tactic could alone• Reinforces. Reinforces. Reinforces.

Increasingly important because…• Audience has instant access to your brand• More and more platforms become available: social networks, and

devices (ex. Pinterest, iPad mini)

Pop Poll!

Android Apple

Poor Integration – Banana Republic

• Direct mail campaign – Great!• Product (clothing line) –

Great!

No tie-in to website No tie-in to store display (at first) No mention in social media No blog or news announcement

Best Practices – Obama Campaign

“Vote Forward”

Direct & Indirect Tactics

Website Facebook Phone calls Direct mail Email Twitter Memes TV Commercials Radio Commercials Find your voting

location

Best Practices – CouponPro

Direct & Indirect Tactics

Website Affiliate program Facebook Direct mail Newsletter Twitter Newspaper inserts Product reviews Coupon code sites Pinterest

What I Do

Get a Job!

• Be AWESOME

• Volunteer

• Understandbasic html (or be ready to learn)

• Learn to write good(and speak even good-er)

• Biggest Secret: *Attitude matters more than your GPA

@TheeDesign @HeatherMktg

Suggested Reading:The 4 Hour Workweek by Timothy Ferriss

DuctTapeMarketing.com/blogTheeDesign.com/blog