intellica evam summary

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INT_Tech

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A Real-Time Event Processing EngineOperational Intelligence

www.intellica.net - www.evam.com.tr

Business Event

Bu

sin

ess

Val

ue

Time

Gather Data

Analyze

Action Decision

Data

Knowledge

Action

EVAM

Traditional Business Intelligence

Why Real-Time?

Why Event Driven Solution

Event – Scenario - Action

EventAny detectable occurrence in a particular system or domain indicating a change in the state of the business. Evaluation of the impact of this change to the services is significant.

ActionResponse on something done or occurred. An action may also be an event.

Event Patterns (Scenario)Complex series of interrelated events.

Event ProcessingConcept of processing all events, identifying the most meaningful pattern of events within the event cloud, analyzing(monitoring) their impact, and taking right action in real time.

What is EVAM?

EVAM (Event & Action Manager) is a real-time event processing engine

capable of responding to complex event sequences and produce real-time actions based on the current event and historical

data.

EVAM Event Processing

DB or File Opr

Another System

DB Opr

InvokeWeb Services

Send SMS

Send Mail- Event Catalog- Data Catalog- Action Catalog- Scenarios

EVAMEvent Processing Engine

SmartActions

Mediation Device (CDR’s)

Billing Systems

Web Applications

Dealer Applications

EVAM Event Processing

Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing

EVAM Event Processing

Get relevant eventsParse and prepare event data for engine Complex parsing with high performance

Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing

EVAM Event Processing

Get relevant eventsParse and prepare event data for engine Complex parsing with high performance

Pull/Push methods for event listening from event source systemsEVAM has several listeners for text files, databases, TCPIP Port, MQ etc.With Goldengate it is possible to capture events from database logsSync/Async event pushing

Enrich incoming event data with required data from anywhere such as datawarehouse, datamarts, operational systems etc. Enrichment data can be customer segment, churn score, LTV, blacklist etc.

EVAM Event Processing

Process enriched event data within defines ScenariosDefine which scenario(s) is suitable with that event and scenario keyRun prioritization for selecting most important scenarios to execute if there are more than one eligible scenario Execute selected scenario and do relevant actions

EVAM Event Processing

Process enriched event data within defines ScenariosDefine which scenario(s) is suitable with that event and scenario keyRun prioritization for selecting most important scenarios to execute if there are more than one eligible scenario Execute selected scenario and do relevant actions

Do any action defined such as send SMS, send Email, Invoke web service, do db operations etc.Fake actions can be used to test scenariosActions can be restricted with percentage such as do this action for %30

EVAM Event Processing

Monitor real-time event and action counts in the scenarios via EVAM dashboardsGet detail list of keys in the scenario stepsEVAM logs are in database and open, it can be used for any reporting purposes

EVAM Scenario Designer

Don’t need to know any scriptingBusiness orientedDrag/Drop from catalogues (events, actions, transition conditions, enrichment data etc.)Monitoring scenario execution in real timeAuto layoutQuick fixes

Real Time Monitoring

It is possible to monitor all events, actions and state distributions in real-time

Real-Time Offer Management

• Offer creation across multiple channels based on real-time customer event data

• Leverages current and historical customer information as well as analysis results

Fraud Detection

• Fraud scenarios can be created using predefined business rules

• Events that indicate potential fraud are immediately detected and flagged

• Generated alert can initiate workflow and/or other process

Monitoring & Alert Generation

• Generation of alerts for specific events or event sequences based on predefined scenarios

• Event and alert generation at the moment something goes wrong

Outbound Offer Management

• Scheduled actions can be done to selected target customer group

• Following to outbound actions, inbound actions can be processed

What Can You Do With EVAM?

EVAM Features Overview

Real Time/Event driven Offer ManagementInbound-Outbound offer management togetherReal Time campaign monitoringOptimization / Prioritization of scenariosDecision Engine capabilities (deterministic & undeterministic actions)No need to populate any proprietary data model, EVAM can read data from any data source (blacklist, detailed analytics such as segmentation, churn scores etc)

Key points to remember

Business oriented, easy to use GUI interface

Proven performance

Easy and seamless integration

Centralized and externalized logic

Financial results within weeks

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www.evam.com.tr – www.intellica.net