intelligent storytelling: how to write good stories for social media
Post on 10-May-2015
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Intelligent storytelling the art of telling stories in social media
So,
what is storytelling?
Storytelling is the conveying of events in words and media, often by
improvisation or embellishment. Stories or narratives have been shared in
every culture as a means of entertainment, education, cultural
preservation, and instilling moral values. Crucial elements of stories and
storytelling include plot, characters, and narrative point of view. Source: Wikipedia
Or you can see it
this way:
People. The heroes
their experiences
their favorite places
the games they play
their
every day life
and their great
moments
Their
dear
ones
their passions
and their
journeys
BRAND
Why use
storytelling?
The best way to unite an idea with emotion
is by telling a compelling story. Robert McKee
BRAND UNIVERSE
CONSUMER UNIVERSE
How to use
storytelling?
Create
engaging content Go mobile
Build apps & games
Speak your target’s
language
Use your target’s online channels
The story-teller You
1
2
3
From Basic rules of Storytelling By Svend-Erik Engh,
Business Narrator o Certified Practioner Steve Denning ́s Leadership Storytelling
1
2
3
OK. Truth be told,
there’s no magic.
There’s
building.
You have the subjects in your (brand’s) hat.
The audience on-line 24/7.
The channels are more talk-friendly than
ever before.
Brief guideline
For story-building
in social media
Lego illustrations by Alex Eylar after Emma Coat’s Pixar former story artist Storytelling rules
and the “Last but not least” rule:
Learn to tell stories from others who
tell them well
• The greatest story commandment: Make Me Care [Andrew Stanton, the Clues to a Great Story on Ted]
• There’s a story in every picture. [Tracy Chevalier, finding the Story inside the Painting]
The Story Factor
by Annette Simmons
Story Engineering
By Larry Brooks
Story: Substance, Structure, Style and The Principles of Screenwriting
Robert McKee
Ask yourself…
1. How do stories work? Which structures and mechanics are
used?
2. How does social media influence the ways my stories are told
and perceived?
3. How can technologies, apps and visuals engage my audience
fast and continuously?
4. How will I develop and implement my own stories?
And give answers
“To find the truth, get your own heart to
pound while you write.” Robert McKee
Don’t miss out what’s real.
Social media is but a gate to life showcasing
and experience sharing.
Presentation sources: pintrest.com, bitrebels.com, wikipedia.com, amazon.com, svenderikengh.com, ted.com
linkedin.com/ioanabarbu
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