interactions with clients, breaking borders, june 2014

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WORKING WITH CLIENTS: UNDERSTAND THEM AND THEY’LL UNDERSTAND YOU To get your client to trust your expertise and design decisions can sometimes be tricky. The trust starts with your first interactions with them and it’s important throughout the relationship. Their buy-in on your designs depends on this trust as well as their backgrounds, situations that they are facing and personalities. Mariana will share her experience and techniques working with clients, from empathy to communication. http://breakingborde.rs/past-events/the-creative-i/

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Interactions with clients

@MarianaMota www.marianamota.com

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My parrot didn’t like it.

Good client relationships

Empathy

Communication

Trust

Empathy

“Empathy is the art of stepping imaginatively into the shoes of another person, understanding their feelings and perspectives, and using that understanding to guide your actions.”

Roam Krznaric, Empathy: A Handbook for Revolution

Photos: http://www.bouty.net/2013/11/empathy-map-a-simple-canvas-for-customer-insigths/ http://www.uxforthemasses.com/blog/wp-content/uploads/2013/11/Personas.jpg

Who is your client?

Who is your client?• Why

• Background

• Work environment

• Fears

• Expectations

Warmth & Competence

“Prioritising warmth helps you connect immediately with those around you, demonstrating that you hear them, understand them, and can be trusted by them.”

“Connect then lead” by Amy Cuddy on Harvard Business Review http://hbr.org/2013/07/connect-then-lead/

In practice

Know who you are meeting Meet clients early

Observe body languages

Connect (warmth)

Face-to-face conversations

Informal chats

HALT (hungry, angry, lonely, tired)

Before meeting First meeting Ongoing relationship

Communication

“Listening is not an automatic pilot. It is a conscious decision… stop everything you’re thinking and listen. (…) Focus externally. Turn off your ego. (…) Give the stage in your head to someone else!”

Sunni Brown

“Talking is like eating dessert whereas listening is like eating vegetables.”

Rob LaZebnik, The Simpsons writer

Verbal communication

Facilitator & Leader

Facilitator-mode Leader-mode

Warmth Competence

Neutral Expert

Actively listening Direct

Passive language Muscular language

Briefing meeting & workshops

Presenting designs & expert opinion

Use “muscular” language“Muscular language is active, definite and positive. It lacks hesitation, clutter and passivity.”

http://hbr.org/2014/06/women-find-your-voice/ar/3

Instead of Use this

How about…? I strongly suggest…

I tend to agree. That’s absolutely right, and here’s why…

I agree. I agree completely, because…

Maybe we can… Here is my plan…

Well, what if…? I recommend…

Non-verbal communication

Photo https://paw.princeton.edu/issues/2014/04/02/pages/3548/index.xml?page=2&

High-power poses Low-power poses

Gain confidence

In practice

Know who you are meeting Meet clients early

Observe body languages

Connect (warmth)

Agree communication channels

Listen actively and ask questions

Face-to-face conversations

Informal chats

HALT (hungry, angry, lonely, tired)

Agile retrospectives

Speak their language. Avoid jargon

Nominate 1 person to give feedback

Before meeting First meeting Ongoing relationship

Agenda

Trust

Bother to explain.

In practice

Know who you are meeting

Proposals

Meet clients early

Observe body languages

Connect (warmth)

Agree communication channels

Listen actively and ask questions

Face-to-face conversations

Informal chats

HALT (hungry, angry, lonely, tired)

Agile retrospectives

Usability testing

Show designs early and often

Speak their language. Avoid jargon

Explain, explain, explain

Nominate 1 person to give feedback

Introduce yourself

Explain design process and deliverables

Before meeting First meeting Ongoing relationship

Agenda

Thank you!

Any questions?

@MarianaMota www.marianamota.com

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