interactive dm - direct mail

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Don’t rely on guesswork…

Know your clients!

What is interactive mail

Interactive mail can deliver real-time results from a DM campaign, with accurate and instant feedback on campaign performance while at the same time building a database generating warm & qualified leads with your prospects needs and preferences.

Interactivemail give you a better return on a DM campaign for your marketing spend

Benefits

Higher ROIInteractive Mail enables you to integrate sales & marketing communications to achieve greater ROI.

Greater Customer Insight By analysing what messages customers respond to you can gain a greater understanding of what customers want and need.

Enhanced Data Collection By using secure, unique, personalised websites, this enables you to gather data about each individual customer.

Targeted Messaging You can utilise what you learn about your customer to create specialised mail pieces and websites with relevant messages for each customer.

Real time Results Tracking This will allow the sales team to follow up on any leads from the Interactive Mail campaign. It also allows for a thorough market analysis of which messages customers respond to and vice versa. This ensures that each time a new campaign is launched, it is refined and tailored to the customers to allow for continued and ongoing success with Interactive Mail.

Applications

Generate warm qualified sales leads, direct to sales team or call centre in real time

Cross sell other products and services to existing clients

Generate foot fall at an upcoming event/conference

Survey your customers

Create permission based email and sms databases

How it works

Teaser Piece

Dear Keith

Mail Piece

www.Keithfitzgerald.interactimail.ie/

Personalised Web Page with Survey

Personalised Web Page

Generic Web Page

Real Time Alerts

Enda Casey just responded to your campaign 086 123 4567 call him now he is waiting for your call.

Steve Salesperson,

Name: Enda Casey,

Position Decision maker

Email: endacasey@exact.ie

Mobile 086 123 4567

Full Report of Survey

Client Dashboard

The Dashboard gives you real time information about your campaign, who has

visited, when, survey results everything you need to know at your fingertips

Real Time Reporting

The information can be displayed as line, bar or pie charts to aid any analysis on

your campaign.

Sample Data Capture

Every single visit is recorded and all activity of this prospect is captured, creating

an updated database.

Thank You.