interactive marketing 2010

Interactive Marketing 2010Erin Steinbruegge

November 2010

Some Background information…

erin@theloudfew.com@steinburglarlinkedin.com/in/erinsteinbrueggefacebook.com/erin.steinbrueggetheloudfew.com/blog

How You Can Reach Me:

Partner and Lead Marketing Strategist at The Loud Few.

Consultant and Instructor at Buzzhound Learning Labs.

Board Member of Social Media Club (@SMCSTL) Francis Howell North / Wash U Grad

Goals & Objectives for Today

What is Interactive Marketing?

What We Do

Who We Are

How I Got Here

What I Wish They Had Told Me in College

Interactive Marketing – What Is It?

It’s a shift in marketing towards a marketing conversation, and it’s facilitated by internet technology.

And what this guy says in Wikipedia

Interactive Marketing – What Is It?

A few phrases you’ve probably heard used synonymously with interactive marketing:

New Media

Digital Media

Online Marketing

Internet Marketing

Emerging Media

What Are Our Goals?

Identifying

Engaging

Sharing

Listening

Measuring

Optimizing

Where Does the Loud Few Focus?

Website Design

Search Engine Marketing

Social Media Strategy

Content Strategy

Web & Mobile Applications

Website Analytics

Search Engine Marketing

Fun Stats: Search Engine Marketing

In 2009, US Senior Marketing Executives ranked SEO as the most effective strategy for generating conversions.

A 2010 Marketing Sherpa Report concurred.

Social Media Strategy

Beyond the Cocktail Party: Making Social Media Work for You

Fun Stats: Social Media

2010 Study: 72% of Senior Marketing Executives say their business has a social media strategy NOW.

2010 Kingfish Media

Email Marketing

Fun Stats: Email Marketing

Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009.

October 2009 Direct Marketing Association

Mobile Marketing

Mobile ads

SMS

Mobile apps

Location based services

QR CodesAugmented Reality

Mobile couponsGeoFencing

Is 2010 The Year of Mobile?

67% of the world’s population, are mobile subscribers--far outweighing online access.

91% of Americans have their cell phones within arms reach 24 hours a day.

Texting generates response rates 2 to 10 times higher than Internet display ads.

Neustar 2010 SMS Shortcode Webinar, CTIA Wireless Quickfacts

So Who Are We?

Web Designers

Web Developers

SEO’s

Social Media Professionals

Website Analytics Ninjas

PPC Analysts

Copywriters

Project Managers

Account Managers

Just Some of the Opportunities in this Field:

So How Did I End Up Here?

3 Things I Wish I Knew in College

3 Things I Wish They Told Me…

“What Do You Want to Be When You Grow Up?”

DON’T ANSWER.

3 Things I Wish They Told Me…

Relationships are More Important Than Classes.

3 Things I Wish They Told Me…

Question Everything.

Some Recommended Resources

Search Engine Land

SEOMoz

Mashable

Tech Crunch

Web Designer Depot

Smashing Magazine

Social Media Examiner

Web Analytics Blog

The Loud Few Blog