interactive presentation --advertising
Post on 24-Jan-2017
326 Views
Preview:
TRANSCRIPT
https://searchenginewatch.com/sew/opinion/2346645/why-small-business-should-care-about-native-advertising
What is Advertising?
Advertising is defined as….
http://www.bluetext.com/sixsteps/
Institutional Advertising
https://en.wikipedia.org/wiki/Mountain_Dewhttps://mir-s3-cdn-cf.behance.net/project_modules/disp/fdf48d17494746.5603c6febea0f.jpg
Promotional Advertising
VS.
History of Advertising
Types of Media• Print• Broadcast• Internet• Specialty• Other Media
http://guides.nyu.edu/c.php?g=276728&p=1845733
Print Media
https://pixabay.com/en/photos/newspaper/
http://www.dirxion.com/_img/products/interface/page_zooming_directory.png
http://www.fanpop.com/clubs/taylor-swift/images/15141406/title/taylors-magazine-covers-3-photo
http://begoniamarketing.com/wp-content/uploads/2014/08/1999271.jpg
Newspaper Advertising• Print ads that run in local
or national, daily or weekly news publications. (entrepreneur.com)
• Daily/weekly• Benefits
https://www.flickr.com/photos/51764518@N02/16228913583
Magazine Advertising• Advertising that appears
in local and national magazines (entrepreneur.com)
• Cost depends on size and color
• Advantages• Disadvantages
https://www.flickr.com/photos/nesster/3771956220
Direct-Mail Advertising
http://image.slidesharecdn.com/directmail-140717093545-phpapp01/95/how-to-use-direct-mail-to-market-your-local-business-3-638.jpg?cb=1405589838
Directory Advertising
https://www.flickr.com/photos/jamiesrabbits/4248396588
Outdoor Advertising
Advantages and Disadvantages
http://webseasoning.com/wp-content/uploads/2013/09/Smoking-causes-Blindness1.jpg
http://www.signindustry.com/led/articles/2011-06-01-Dynamic-Digital-Expands-in-Public-Spaces.php3
Billboard Cost• Location• Color• Number of Views• How much does billboard
advertising cost?
https://www.flickr.com/photos/mpd01605/3939463787
Transit Advertising
https://emerging-advertising-media.wikispaces.com/Transit+Advertising
https://www.pinterest.com/pin/266697609152847866/
Broadcast Media
https://www.flickr.com/photos/99329675@N02/11064786625
http://images.google.com/hosted/life/36ec57ce647c9a45.html
Television Advertising• 10 to 60 second
commercials on network TV stations (entrepreneur.com)
• Television Pros and Cons
(information is from 2013)
Radio Advertising
http://www.entrepreneur.com/article/203246
Internet Advertising
http://www.totalmarketexposure.com/online-marketing-company-definitions/
https://ewhabrandcommunication.wordpress.com/2015/05/13/definition-of-online-interactive-advertising-on-websites/
Internet Advertising cont….
• Opt-In Email Ads• Banner and Search
Engine Ads• Social-Media
Advertising
http://thebluediamondgallery.com/i/internet-marketing.html
Specialty Media
Product Placement
http://brandchannel.com/2011/08/03/product-placement-watch-yale-study-on-opportunistic-ads-an-opportunistic-ad-for-yale/
http://consumerist.com/2013/06/07/from-blatant-to-shameless-to-egregious-rating-product-placements-in-11-ad-packed-movies/
Advertising Do's and Don'ts
1. Check for Understanding…Advertising is ____________.A. Designed to increase salesB. Create a favorable image for a companyC. Paid, nonpersonal promotion for ideas, goods, services
2. Check for Understanding…Media is _______.A. An area, place, spaceB. The agencies, means, or instruments used to convey
to the publicC. The goal intended to be obtained
3. Check for Understanding…What is Print Advertising?A. Advertising in newspapers, magazines, direct mailB. Advertising thought email or World Wide WebC. Advertising on a bus
4. Check for Understanding…What is promotional advertising?A. Advertising seen on public transportationB. Advertising designed to increase salesC. Advertising designed to decrease sales
5. Check for Understanding….What 2 things make up broadcast advertising?A. TV and newspapersB. Radio and InternetC. TV and Radio
Let’s Watch!
top related