interactive websites web 2.0 defined...interactive websites web 2.0 defined • web 2.0 =...

Interactive Websites Web 2.0 Defined

• Web 2.0 = Applications which can only exist on

the Internet, deriving their power from the human

connections and the network effects.

Examples: eBay, craigslist, Wikipedia, Skype,

Adsense

Source: O'Reilly Radar

Mind Map of Web 2.0

Source: Constructed by Markus Angermeier on November 11, 2005

Will Future Investment in Web 2.0 Increase in the Industry? Percent of Respondents Saying Yes, 2007

Source: 2007 McKinsey Survey on Internet Technologies

PharmaceuticalsFinancial Services

TelecommunicationsHigh Tech

Retail

100

90

80

70

60

50

Percent

Will Future Investment in Web 2.0 Increase in the Region? Percent of Respondents Saying Yes, 2007

Source: 2007 McKinsey Survey on Internet Technologies

Latin AmericaNorth America

ChinaEurope

Asia-PacificIndia

80

75

70

65

60

Percent

Web 2.0 Technologies Helping toInterface with Suppliers, and Partner? Out of All Respondents Saying Yes, 2007

Source: 2007 McKinsey Survey on Internet Technologies

46

24

9 9

Purchasing, 17%

Better Interface

Integration and

Communication,

83%

Broadband Internet Statistics Per 100 Inhabitants

Country DSL Cable Other Total

Korea 13.2 8.8 4.5 26.4

Netherlands 17.2 11.1 0.5 28.8

Denmark 17.4 9.0 2.8 29.3

Iceland 26.5 0.0 0.7 27.3

Switzerland 16.9 9.0 0.4 26.2

Canada 10.8 11.5 0.1 22.4

Finland 21.7 3.1 0.2 25.0

Belgium 11.9 7.4 0.0 19.3

Norway 20.4 3.8 0.4 24.6

Sweden 14.4 4.3 4.0 22.7

Japan 11.3 2.7 4.9 19.0

United States 8.0 9.8 1.4 19.2

United Kingdom 14.6 4.9 0.0 19.4

Source: OECD, 2006

World Internet Statistics March 2007

Population,

Millions

Internet

Usage,

Usage

Growth % Population % World

( 2007 Est.) Millions 2000-2007 (Penetration) Users

Africa 933 14.2% 33 638.4% 3.6% 3.0%

Asia 3,713 56.5% 399 248.8% 10.7% 35.8%

Europe 810 12.3% 315 199.5% 38.9% 28.3%

Middle East 193 2.9% 19 491.4% 10.0% 1.7%

North America 335 5.1% 233 115.7% 69.7% 20.9%

Latin America/Caribbean 557 8.5% 96 433.4% 17.3% 8.7%

Oceania / Australia 34 0.5% 18 142.0% 53.5% 1.7%

WORLD TOTAL 6,575 100.0% 1,114 208.7% 16.9% 100.0%

World Region% of World

Population

Source: http://www.internetworldstats.com

Broadband Subscribers

Per 1000 People, 2006

Source: The World Bank

Country Per 1000 People

Canada 164.3

Japan 145.8

United States 129.0

France 108.2

United Kingdom 102.5

Germany 83.7

China 16.5

Mexico 3.1

Russian Federation 0.86

India 0.65

Internet Users Per 100 Inhabitants

Source: United Nations

Region 1990 2002 2004

World 0.3 10.1 13.7

Developing Regions 0 4.3 7

Northern Africa 0 2.6 6.3

Sub-Saharan Africa 0 1 1.8

Latin America and the Caribbean 0 8.2 11.9

Eastern Asia 0 7 10.3

Southern Asia 0 1.5 3.4

South-Eastern Asia 0 4.6 7.4

Western Asia 0 6.3 10.5

Oceania 0 3.6 4.7

Commonwealth of Independent States 0 3.1 8.9

Transition Countries of South-Eastern 0 7.5 16.5

Developed Regions 0.3 42.9 51.4

Least Developed Countries (LDCs) 0 0.3 0.7

Landlocked Developing Countries (LLDCs) 0 0.8 1.4

Small Island Developing States (SIDS) 0 8.7 12.9

WorkNets: A General Theory…and the Case of Facebook

WorkNets: A General Theory…and the Case of Facebook

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

WorkNets: A General Theory…and the Case of Facebook

TALENT2

Content

• Segments

• Roles

• Knowledge

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

WorkNets: A General Theory…and the Case of Facebook

EXCHANGE

Value

• Economic

• Information

• Emotion

3TALENT

2

Content

• Segments

• Roles

• Knowledge

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

WorkNets: A General Theory…and the Case of Facebook

EXPERIENCE

Calendar of Events

• Conversations

• Topics

• Venues

• Style

4EXCHANGE

Value

• Economic

• Information

• Emotion

3TALENT

2

Content

• Segments

• Roles

• Knowledge

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

WorkNets: A General Theory…and the Case of Facebook

EXPERIENCE

Calendar of Events

• Conversations

• Topics

• Venues

• Style

4EXCHANGE

Value

• Economic

• Information

• Emotion

3TALENT

2

Content

• Segments

• Roles

• Knowledge

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

Virtual and Physical

SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING

TECHNOLOGY

WorkNets: A General Theory…and the Case of Facebook

Example: Facebook

EXPERIENCE

Calendar of Events

• Conversations

• Topics

• Venues

• Style

4EXCHANGE

Value

• Economic

• Information

• Emotion

3TALENT

2

Content

• Segments

• Roles

• Knowledge

WORK

Purpose

• Scan / Sense

• Innovate

• Convene

• Allocate

• Influence

1

Virtual and Physical

SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING

ARCHIVING

TECHNOLOGY

Enable Students toForm Relationships Students--ONLY

Econ: NoneInfo: Who’s WhoEmo: Make Friends

Email

“My Wall”

What is Web 2.0?

Source: blog of Jeremiah Owyang, Web Strategist

Over 60 different types of Wiki Software available

More than 40 companies offer White Label (you can rebrand)

Social Networking Software, and the list continues to grow

29 flavors of Blogging Software available

There are over 20 Online Video Platforms

More than 140 Podcast Directories

Over 50 Internet Forum Software packages are available

Nearly 20 different Instant Messaging clients available (Many don’t work together)

25 Social Bookmarking services

A list of 8 enterprise Online Data Storage vendors, and hundreds ofstartups that offer online data storage as a primary or secondary feature

At least 6 Online Office Suites, 9 Online Spreadsheet companies,

9 Online Word Processors, and at least 8 Online Presentation tools

Over 100 Online Photo Sharing services availableSource: blog of Jeremiah Owyang, Web Strategist

Speakers:

Chris Larsen, CEO and Co-Founder, Prosper Marketplace Inc.

Barry Libert, CEO, Shared Insights LLC

Christopher Meyer, Chief Executive, Monitor Networks, Monitor Group

Yossi Vardi, Chairman, International Technologies Ventures (Tel Aviv)

Moderator:

Yoram (Jerry) Wind, The Lauder Professor; Founding Editor, Wharton

School Publishing; The Wharton School, University of Pennsylvania

THE WISDOM OF CROWDS IN TODAY’S DIGITAL

WORLD: WE VS. ME

Milken Global Conference

April 23, 2007

Have You CapitalizedOn the Opportunities Offered By:

Objective and Structure

Objectives

Explore the business opportunities offered by theadvances in Web 2.0 for social networking and help eachof you develop an action plan.

Structure

1. Brief (5 min) opening comments by each panelist

2. Small group discussion (5 min) to: (a) identify newopportunities and (b) prepare a question to the panel

3. Discussion with the expert panelists on the groupinsights and questions (45 min)

4. Final action suggestion by each of the panelist (5 min)

Second Wave (Web 2.0)

• What is New?

– Value creation:communication, community,commerce

– Source of value is people

– Company is servantinfrastructure

Web 1.0 Web 2.0 Market

Videos

Guides

Loans

Prosper is like an “eBay” for Money

• Marketplace for Money– Brings together borrowers with people who have money to lend

– Administers validation, payments, and collections

• Open access to Consumer Credit Market– Anyone with as little as $50 can lend

– Community decides where and why to grant credit

• Leverages Power of Community– Groups and endorsements provide acquisition, shame, and support

• Market Size and First Year Results– Focus on $2 trillion US consumer credit market

– 250,000 users, $50,000,000 in loans

How It Works

Anyone with min. $50can bid on listing

Borrower createslisting, sets max rate

Borrowing Groups

User generated.Performance ranked.

Borrowers gain valuefrom group’s reputation

Key Observations

• New Asset Class

– First time consumers gain access to consumer creditopportunity

– Users set bottom-line: ROI, charity, social engagement

• Challenges

– Balancing freedom and safety

– Balancing transparency and privacy

• Implications

– Consumer market and capital market merge – Banking spreadbusiness in question

– Continues trend away from command and control systems

• WHAT IS IT?

• WHO IS INVOLVED?

• WHY DID WE DO IT?

• WHAT DID WE LEARN?

“The irony of this

book is that a single

person wrote it …”

Project Overview

Project Overview Continued

• An experimental project to allow a community of

“authors” to write a book

• Topic: How to leverage the power of communities

• Platform: “Wiki plus…”

• Business model: traditional model, but all authors

share the royalties

• WHY: To see what happens!

Current Statistics

4500+ authors

150+ unique contributors to the wiki

800+ individual wiki contributions

1000+ posts to the discussion forums

We Are Smarter Than Me

7 Rules For Success

• Gain leadership buy-in

• Think big, but start small

• Technology is not enough

• Invite a few, then expand

• Keep it fresh and relevant

• Moderation is critical

• Surrender control

Thank you

We are smarter then me

“Most of the smart people are somewhere

else “

Bill Joy

People are the killer-app!

The cathedral and the Bazaar

The six driving forces of the users

• Self expression, self publishing , be seen, attracting,

comparing

• Belonging – community, aggregation, finding

• Attending and being attended to, togetherness, presence

• Sharing,

• Communication

• Collaboration and contribution

We are wired for collaboration

0

20

40

60

80

100

120

140

07-9

6

12-9

6

03-9

7

06-9

7

09-9

7

12-9

7

03-9

8

06-9

8

09-9

8

12-9

8

03-9

9

06-9

9

09-9

9

12-9

9

03-0

0

06-0

0

09-0

0

12-0

0

03-0

1

06-0

1

09-0

1

12-0

1

ICQ Milestones

Cu

rre

nt

Nu

mb

er

of

Use

rs (

in M

illi

on

s)

7/96 Mirabilis Founded in Tel Aviv

11/96 First ICQ Client

7/97 1 Million Users

12/97 5 Million Users

4/98 10 Million Users

6/98 AOL Acquires ICQ

12/99 50 Million Users

05/00 100 MillionDownloads on c|net

09/00 2Way SMS

05/01 100 Million Users

12/01 122 Million Users

The first 100 million users is always the toughest

The new type of content

• Aggregation services: the packing of hundred of feeds and sources of informationonto a single page or pages

• Directory services: the categorization and linking of millions f sites into anintuitive, easy-to-use research and navigation tool

• Communications services: email, chat, message-boards, instant messaging,voice, video conferencing

• Personal productivity tools: calendars, address books, bill-paying services,reminder services

• Personal finance tools: bank accounts, portfolios, insurance, research

• Information: telephone listings, address listings, TV listings, restaurant listings

• Reviews: professional and individual feedback and ratings regarding products,services, sites, etc.

• User-generated content: photographs, message boards, reviews, clubs, videos

• Commerce products and services: shopping, auctions, classifieds, “bots”, price-comparison engines, wallets

• Games

• News (and, more importantly, news aggregation)

• Horoscopes

• Entertainment – and the marketing and distribution of entertainment productssuch as music and movies

• Source: Merrill Lynch Internet research, Oct. 2001

Discovery

• Reviews

• Tags

• Critics

• Rating

• Top lists

• Collaborative filtering

• Testimonials

• Votes

• Hit lists

• ranking

• reputation

The magic of collaborative filtering

The amazon case:

• Reviewers

• Affiliates

• Web services

• Api

How DAP works - Multi-Connection Downloading from the Fastest Servers200% - 400% Faster download*

*According to users and website reviews

Proximity checks

The end user arbitrarily

finds a server to start a

file download

End User

Mirror

Server

SpeedBit’s Mirror Search Server sends

to the inquiring user the

list of mirror sites

which hosting the fileMirror

Server

Mirror

Server

DAP performs proximity

checks to the mirror sites

list determines which

will be the fastest for the

specific user location

3

2Mirror

Server

Mirror

ServerMirror

Server

5

Mirror

ServerDAP detects the

download and send a

query to SpeedBit’s

Mirror Search Server

1

4

4

5

Downloading

4

44

4

44

5

5

5Load Balancing and multi-server

download : DAP begins to download

the file in portions from the fastest mirror

sites via several parallel connections (from

a single or several servers)

and reassembled on the

end user's computer.5

ISP

Downloading

Technology and Architecture

WeFi Top Mappers