interiors by elem en t...inspired by the ocean and the little-known, unusual creatures that inhabit...

INTERIORS BY

E L E ME NT

rug collection

about interiors by elementColourful, striking interior productsinspired by exotic natural environments

I started Interiors by Element to create designs that tell a story and share my

love of the natural world. I believe that living a life connected to nature makes us

happier, and bringing elements of the outdoor world into our interiors is a great

place to start. I am forever searching for new and intriguing natural objects and

processes to translate into beautiful interior products and I want my designs to

inspire and intrigue you. I don’t believe in stating the obvious or playing it safe –

Interiors by Element products are designed to be bold, striking and individualistic.

My design process begins with observation and photography, and I always

carry a camera to record any beautiful or unusual natural objects I come

across. Working from these photographs, I draw all my designs by hand first as

stylized black and white drawings, then scan them to finalize the colourways

and repeat structures digitally.

I am committed to delivering a quality product that will sit proudly in your

space for years to come, and have been fortunate to develop long-standing

relationships with trusted suppliers which allows me to focus on what I do best –

creating innovative new products. I love working with my clients directly to create

a product to fit their requirements and specialize in bespoke and custom orders.

Seeing the products I have created being used and enjoyed in my clients’ homes

and interior spaces is the best part of running my business.

Belma KapetanovicFounder, Interiors by Element

Palm Frond rug in Rust

lost in space collection

‘Lost in Space’ is the newest rug collection from Interiors by Element. It is a

dramatic selection of six rugs inspired by stars, planets and other celestial bodies.

Deep navy and violet hues punctuated with electric pops of chartreuse, orange

and teal characterize this collection, and create a retro feel that takes you back to

a time when space travel was a prevalent theme in design.

Highlights include the ‘Saturn’s Rings’ rug (below) – a striking, bold diagonal

stripe design inspired by Saturn’s elegant rings and its Mimas moon in orbit,

and the ‘Orbit’ and ‘Star Cluster’ rug, either of which would make a stunning

centrepiece in a midcentury-inspired interior. The striking flatness and simplicity

of the ‘Orbit’ rug also makes it the perfect rug for small spaces.

Saturn’s Rings rug in Violet

aurora shooting star star cluster

glow orbit saturn’s rings

round rugs & runners

I recently began offering a selection of round

rugs and hallway runners alongside my standard

rectangular rug designs, which have proved

very popular as they make it even easier to find

something unique for a hard-to-fill space. The

circular pattern of the ‘Star Cluster’ rug lends

itself really well to a round rug, while the irregular

stripes of the ‘Aurora’ rug create an eye-catching

and impactful hallway runner.

Look out for additional round rugs and runners in

other collections on the following pages.

star cluster round aurora runner

aerial collection

The ‘Aerial’ collection of geometric rugs is inspired by views of the earth from

above, including mountains, fields and cities. The versatile patterns of the

Aerial rug collection can be effortlessly integrated into a wide variety of stylish,

contemporary interior spaces.

Highlights include the ‘Gorge’ rug, whose elegant curved pattern is inspired

by a topographic map, the ‘Cultivate’ rug, which is inspired by fields that have

been neatly parcelled out for agriculture, and the ‘All Roads Lead To...’ rug

which is inspired by a city or settlement when viewed from above. ‘Cultivate’

is available as a hallway runner (pictured on the left) as well as a standard

rectangular rug, and ‘All Roads Lead To...’ is also available as a round rug.

Cultivate runner in Ocean

gorge all roads lead to...

cultivateharvest

harvest runner cultivate runnerall roads lead to... round

woodland collection

Inspired by the natural world close to home such as parks, ponds and gardens as

well as more unusual, exotic foliage seen in rainforests, the soothing green hues

of the ‘Woodland’ rug collection will bring the outdoors into your home and

create a calm, natural environment.

This collection incorporates many of my earliest Interiors by Element designs

that have stood the test of time. The ‘Pond Life’ rug is a perennial favourite, as

its cheerful lilypad print evokes a fresh, natural look and feel that makes it a

great choice for any room in the house. The versatility of the striped ‘Sediment’

rug (pictured on the left), which is inspired by layers of the earth’s surface, also

makes it a great choice for a wide variety of residential and commercial spaces.

‘Sediment’ also works well as a custom rug in almost any colour scheme.

Another favourite, the elegant ‘Palm Frond’ rug is a great choice for a focal point

in a living space, and the ‘Rust’ colourway in particular gives a cosy, autumnal

feel that would sit beautifully next to a fireplace.

Sediment rug in Chocolate

flutes kaleidoscope palm frond

frond flamboyant pods bottle tree

sediment pond life tree stump

pond life round tree stump round milkweed

under the sea collection

Discovering the underwater world through diving and snorkelling has always

been a passion of mine, and The Under the Sea’ modern rug collection is

inspired by the ocean and the little-known, unusual creatures that inhabit it.

Deep jewel tones of blue and turquoise are the focal point of this collection, with

many designs also available in a second green colourway.

This collection incorporates the first three shaped rugs from Interiors by

Element - ‘Star Coral’, ‘Labyrinth’ and ‘Coral Atoll.’ These rugs were launched

online earlier this year and are inspired by star coral, brain coral and mushroom

coral formations respectively. They are perfect for an eclectic, contemporary

interior, for those who truly want to make a bold statement.

star coral

coral atolllabyrinth

seaweed knots kelp forest dew drops

floral explosion collection

A far cry from traditonal floral prints, the bold, striking designs of the ‘Floral

Explosion’ rug collection are inspired by exotic and unusual flower shapes and

exhibit a graphic, retro sensibility.

The ‘Dahlia’ rug in particular displays a very strong retro influence, with the

orange and brown hues of the ‘Sunset’ colourway serving as a vivid reminder

of 1970s colour palettes. It is available as both a standard rectangular and

round rug, either of which would make a magnificent focal point in a quirky,

midcentury-inspired interior.

dahlia round

camellia passiflora dahlia

essentials rugs

Brightly coloured, statement rugs will always

be my signature, but not every space calls for

a statement rug. Introducing ‘Essentials’ – a

selection of my most popular rugs reworked

in sophisticated, neutral colourways. These

elegant designs add a calming, nature-inspired

backdrop to any interior scheme.

sediment frond

pond life gorge cultivate

See the collection online at www.interiorsbyelement.com