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International Congress and Convention Association
ABC of ICCA
María José Alvez
LATIN AMERICAN ICCRM
Curitiba, Brazil
19-21 June 2005
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Content
1. Introduction
2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
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What is ICCA?
• International Congress & Convention Association,
• Founded in 1963.
• World’s leading organisation representing suppliers to the global meetings and events market.
• Membership of almost 700 companies in 80 countries
• A unique network of professionals with the common aim of maximising business opportunities and raising standards in the organising of meetings, incentives, conventions and exhibitions.
1. Introduction
"ICCA is the global community for themeetings industry, enabling its members togenerate and maintain significantcompetitive advantage."
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1. Introduction
Mission Statement
ICCA's working philosophy
"Fast, simple, needs-based, flexible."
ICCA is committed to providing business advantages for all its members:
• Minimal bureaucracy.
• Anticipation of market threats &Opportunities.
• Listening to the real, individual needs of members.
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1. Introduction
Global membership and service
ICCA Head Office: Amsterdam, The Netherlands
Asia Pacific Office: Kuala Lumpur, Malaysia
Latin America Office: Montevideo, Uruguay
North America Office: New Jersey, USA
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1. Introduction
ICCA covers all supplier segments tothe international meetings industry
A - Travel agents/DMC'sB - Airlines & AlliancesC - Professional Congress Organisers (PCO's)D - CVB's and Tourist BoardsE - Meeting Information & Technical SpecialistsF - Meetings HotelsG - Congress, Convention & Exhibition Centres
Each category has an elected seat on the ICCA Board of Directors
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1. Introduction
Mr. Christian MutschlechnerPresidentAustria
Mr. Leigh Harry1st Vice President
Australia
Mr. Lars Christensen2nd Vice President
Denmark
Mr. Eduardo Sanovicz3rd Vice President
Brazil
Ms. Tuula LindbergImmediate Past President
Finland
Mr. Fernando BetanzosMemberMexico
Ms. Margarete GamaufMemberAustria
Mr. Jurriaen SleijsterMember
Switzerland
Mrs. Anne Wallin RodvenMemberNorway
Mr. Lutz VogtMemberGermany
Mr. Tom HultonMember
United Kingdom
Mr. Arnaldo NardoneMemberUruguay
Mr. Martin SirkChief Executive Officer
The Netherlands
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Board of Directors
Focus on business
• Leading data source international association meetings market.
• ICCA Intelligence
• Face-to-face client contact.
• IMEX & EIBTM other tradeshows.
• Client-supplier workshops
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1. Introduction
Content
1. Introduction
2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
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How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking5. Joint Promotion
2. Oportunities
2.1. Business Opportunities
ICCA assists members in identifying business leads and opening up direct lines of communication with potential clients:
2. Opportunities
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•ICCA Data•Associations Database Online•Hot Leads•Key Contacts•Meetings Statistics
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking5. Joint Promotion
2. Oportunities
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2.2. Education
Focus on business oriented education, with both peer-to-peer and outside expert input:
• ICCA Congress (high level strategic and marketing/sales)
• ICCRM (Europe, Asia & Latin America).
• ICCA Data workshops
• Association Expert Seminar
• CMP, Le Cordon Blue
• Forum For Young Professionals
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2. Oportunities
2.2. Education
ICCA General Assembly & CongressICCA's most important annual event:
2004 Cape Town, South Africa2005 Montevideo, Uruguay 2006 Rhodes, Greece2007 Asia2008 Americas2009 Europe
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2. Oportunities
2.2. Education
Networking: the Art of Communication between Suppliers & Clients
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2. Oportunities
LACIME 2005 Sao Paulo, Brazil,
Thursday June 23 - 12:30 a 15:30 hs.
Transamerica Expo Center –
Room 1-Mezzanine
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking5. Joint Promotion
2. Oportunities
2.3. Networking
• High level networking on a global scale.
• ICCA members share expertise and experience and business leads - a unique model amongst international associations in our industry.
• Members Update (Online) – ICCA’s monthly newsletter keeping you in touch with the Association and its members
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2. Oportunities
How can ICCA lead you to more business?
1. Business Opportunities2. Education3. Networking5. Joint Promotion
2. Oportunities
2.4. Promotion
• Quality benchmark.
• Clients contact though evets.
• Membership Directory • ICCA Intelligence.
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2. Oportunities
Content
1. Introduction
2. Opportunities : 1. Business, 2. Education3. Networking4. Promotion
3. The ICCRM:1. Benefits2. Structure
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• Collect valuable sales leads.
• Meet clients.
• Learn all about ICCA DATA products and the Internet.
• Be educated on many marketing & research related topics.
• Exchange research/marketing specialist questions and ideas and create your own network of colleagues.
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3. The ICCRM
3.1. Benefits
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3. The ICCRM
3.2. Structure
Sunday 19 June
• Icca Data Workshop I and II.
Speaker: Ms. Donatella Pace, ICCA DATA Researcher, ICCA.The Netherlands.
• Wellcome Reception
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3. The ICCRM
3.2. Structure Monday 20 June:
• ABC of ICCA
Speaker: Mría José Alvez, Manager ICCA Latin American Office. Uruguay
• Set your Target for the International Meetings Market.
Speaker: Ms. Vaniza Schuler, Events Manager, EMBRATUR. Brazil
• IT Services and Solutions for the Meetings Industry.
Speaker Marcelo Tannus, Director of EdN Soluciones en TIC. Uruguay.
• Turn Local Research into International Success.
Speaker: Julio Urban, Director Idealiza Eventos. Brazil.
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3. The ICCRM
3.2. Structure Monday 20 June Continued:
• Destination Partnership. A waste of time?
Speaker: TBD
• Business Ideas Exchange.
Moderator: Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands.
• How to Research and Approach Medical Clients. Get the Recipie !
Spaker: Dr. Marcelo Bendhack, President of UROLA, Uro Oncology Latin American Association. Brazil.
• Turning Soar Feets into Leads at Trade Shows.
Speaker: Mr. Arnaldo Nardone, Marketing Sales & Con_
ventions Director, Radisson Montevideo. Uruguay.
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3. The ICCRM
3.2. Structure Tuesday 21 June.
• Client Supplier Communication
Pannel: Dr. Marcelo Bendhack, President of UROLA. BR.
Dr. Ruddy C. Facci, Vice President of ICOH. BR.
Dr. Luiz Pereira Ramos, Chemestry Dept. Federal
University of Parana. BR.
Moderator: Sr. Julio Urban, Director Idealiza Eventos. BR.
• Closing Session
Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands.
ICCA's working philosophy
"ICCA is an enabler“
We cannot "give" business to members, but we can provide the means and the
opportunities to win business.
Active members who use all of ICCA's services have most to gain.
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ICCA
The International Congress & Convention Association &The ICCA Latin American Office
Thank you for your attention !
María José Alvez Daniela BobbaManager Latin America Research and Admin. Officer
ICCA Latin American Office, Uruguay
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