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PULSES
PULSES IN SOUTH AFRICA An overview of awareness
CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
Nutrition I % Cup Cooked
Protein (g) Fibre (g) Fat (g)
Rice 2 0 . 3 0 . 2
Corn 2.5 1.8 1.1
Wheat Berri es
3 . 5 4.3 0 . 5
Quinoa 4 2.6 1.8
LENTILS 9 8 0.4
IYP 2016 W WW. IYP 2016.0R G
COMMITTEES
• 36 countries • South Africa – 11 partners • Focus on consumer awareness,
government relations,food security
PULSES
PULS ES
PULSE FEAST
• 141events in 36 countries • #PulseFeast trending globally on Twitter • #LovePulses • #PulseRecipes • #IYP2016 • @LovePulses
Global Pulse Brand Consumer Ca mpain
Funding Pa rtners §
I LTA SASuilWAN
Pr rowers
GLENCO . \CIU( LLTUK,\ L ['11.0DLClS
Pulse Canada
C"anadum ( 'Of!'
( e ACOS
IL A Grain inc
AWAM CROUPOF COMPANIES PULSES
EMCO lnwrnational DMCC
Nutrition and Health Based Pr omotions
H e a l t h Sustainability
THE GOAL • Increase awareness • Increase consumption • Increase production • Increase business pulse industry to
create demand domest ical ly and internat ional ly
THE OPPORTUNITY Align pulse attributes... with consumer wants and needs. Create the awareness of how sustainable pulses are
• Increase awareness • Increase consumption of
pulses
Estimated South African media value of over R10 million
Ages 8-60
LSM – 1 – 10 Millennial Ta rget 18 - 34
Creating Awareness
THE MATIC A REAS Food Security, Nutrit ion
& Innovation
IYP 2016 Init iatives
Market Access & Stability
Productivity & Environmental Sustainability
PULSES
CONSUMER WANTS AND NEEDS - PULSE ATTRIBUTES
Health
Lesson Plans
Lesson Plans
Banner Ad s
Print Ad s
South African Signature Dish - Potjie
South African Signature Dish - Potjie
Local Pa rtners
PULSES
Create a Movement Pulse Pledge
• 333,219 page views, 86,480 users (56% CDA,41% u.s.) • 8,491Pl edges (87% CDA, 1 1 % U .S.)
For more information,visit W WW. IYP 2016.0R G
dmiller@agtfoods.com
THANK YOU W WW. IYP 2016.0R G
dmiller@agtfoods.com
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