internationalization for globalized enterprise websites
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MAGNOLIA INTERNATIONALIZATION FOR GLOBALIZED ENTERPRISE WEBSITESPRESENTED BY VIVIAN STELLER LEMONIZE & ORLANDO MAIER PERI
MAGNOLIA CONFERENCE 2015 - BASEL, JUNE 10TH, 2015
2Internationalization for Globalized Enterprise Websites
ORLANDO MAIER WEB DEVELOPER
PERI ONLINE MARKETING
VIVIAN STELLER FOUNDER & SOFTWARE ARCHITECTLEMONIZE
Internationalization for Globalized Enterprise Websites 3
Why choose Magnolia for your globalized digital business strategy?
TAKE AWAYS 1
Photo by Brian Chan
Internationalization for Globalized Enterprise Websites 4
How to use Magnolia to globally manage many sites in many different languages?
TAKE AWAYS 2
Photo by Brian Chan
Internationalization for Globalized Enterprise Websites 5
How Magnolia can be used to implement content re-use and localized variations of content.
TAKE AWAYS 3
Photo by Brian Chan
Internationalization for Globalized Enterprise Websites
Presentation Agenda
INTRO
SCENARIO
SOLUTION
CONCLUSION
PERI RELAUNCH PROJECT
GLOBALIZATIONWITH
MAGNOLIA DEMO
7Internationalization for Globalized Enterprise Websites
About the PERI Group
7
PERI is one of the leading providers and manufacturers of formwork and scaffolding systems.
▪ founded in 1969
▪ 7000+ employees world-wide
▪ 56+ subsidiaries, over 100 stock yards world-wide
▪ 1.14 bil. EUR revenue in 2014
8Internationalization for Globalized Enterprise Websites
About the PERI Group
peri.de
peri.ru
peri.au
perime.com
periasia.comperi-usa.com
peri.ca
peri.com.br
peri.com.ar
peri.cl
peri.no
peri.co.uk
peri.com
9Internationalization for Globalized Enterprise Websites
PERI on the Web Past & Future
▪ relaunch of PERI.com in 2013
▪ rolling-out subsidiary sites failed
▪ re-using content across sites was impossible
CURRENT STATE▪ globally aligned digital
business strategy
▪ streamlined site management
▪ manage all digital content centrally, re-use content globally
▪ shared infrastructure
TARGET STATE
▪ Websites ▪ 40+ sites
▪ 20+ languages
▪ x.000 pages
▪ 50+ authors located in different countries
10Internationalization for Globalized Enterprise Websites
Relaunch Project Facts▪ Digital assets ▪ 90+ products
▪ 120+ projects
▪ x.000 images
▪ 300+ videos
▪ 200+ job ads
▪ …
NUMBERS
Internationalization for Globalized Enterprise Websites 11
GLOBALIZATION
KEY REQUIREMENTS
INTERNATIONALIZATION
LOCALIZATION USABILITY
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GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITY
GLOBALIZATION
Manage all sites centrally, common infrastructure
Re-use design and implementation across all global sites
Re-use content & digital assets across all global sites
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GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITY
INTERNATIONALIZATION
Maintain all content & digital assets in multiple languages
Each subsidiary chooses subset of languages to publish
Internationalization for Globalized Enterprise Websites 14
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITYLOCALIZATION
Allow adjusting content to local circumstances
e.g. different product-relevant regulations in different countries
Localized variations of digital content
Internationalization for Globalized Enterprise Websites 15
GLOBALIZATION INTERNATIONALIZATION
LOCALIZATION USABILITYUSABILITY
Reducing errors by content editors saves operational and management costs
Save training costs
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
ARCHITECTURE& INFRASTRUCTURE
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1AUTHOR & PUBLIC SCALABILITY & PERFORMANCE
SECURITY MULTI-STEP DEPLOYMENT
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
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MULTISITE & I18NSUPPORT
SITE MANAGEMENT
MULTI-LINGUAL USER INTERFACE
LOCALE CONFIGURATION
2
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
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INTEGRATION PLATFORM & APP FRAMEWORK3TASK FOCUSED APPS
AUTHOR EXPERIENCE
CUSTOMIZABILITY
WEBSERVICES
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
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AUTHORUSABILITY4
EASE OF USE
TRANSLATION SUPPORTSITE SCOPING
HELP
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
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CONTENT RE-USE &LOCALIZED VARIATIONS5
CONTENT VARIATIONS GEO-LOCAL CUSTOMIZATIONS
Internationalization for Globalized Enterprise Websites
WHY MAGNOLIA FOR GLOBALIZED WEBSITES?
22
MORE GLOBALIZATIONRELATED ASPECTS6
PUBLISHING WORKFLOWS
SEARCH
SEORTL-SUPPORT
SECURITY
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
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GLOBALIZATION MATTERS THINK GLOBAL
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
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GLOBALIZATION MATTERS THINK GLOBAL
USABILITY MATTERS INVEST IN AUTHOR XP
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
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GLOBALIZATION MATTERS THINK GLOBAL
USABILITY MATTERS INVEST IN AUTHOR XP
CONTENT RE-USE MATTERS DON’T DUPLICATE
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
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ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MOREUSABILITY
MAGNOLIA BUILT-IN
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
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ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MORE
SITE & LANGUAGE SCOPING
CONTENT RE-USE
LOCALIZED VARIATIONSUSABILITY
MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS
Internationalization for Globalized Enterprise Websites
LESSONS LEARNED
30
ARCHITECTURE MULTISITE
PLATFORM FRAMEWORK
MORE
SITE & LANGUAGE SCOPING
CONTENT RE-USE
USABILITY
MAGNOLIA BUILT-IN GLOBALIZATION EXTENSIONS
MAGNOLIA IS WELL SUITED FOR GLOBALIZED ENTERPRISE WEBSITES
LOCALIZED VARIATIONS
31Internationalization for Globalized Enterprise Websites
OUTLOOKMAGNOLIA ADVANCED I18N FEATURES
TO BE INCORPORATED INTO MAGNOLIA 5.X
ON GOING
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