internet marketing ! batra computer centre
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Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Online Marketing What is Online marketing? -- Marketing of products or services over the internetBenefits of Online marketing -- Lower costs for distribution of information and media to global audience, providing instant response and eliciting responses
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Monitor performan
ce & success
Plan Design & develop
Promotion & Publicity
Internet Marketing
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Online Marketing & Offline Marketing Online Business -- is that people log on to look for service or product that you can offerOffline Businesses -- have to rely more on push marketing than the pull effect.
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Online Marketing Advantages Over Offline Marketing
Long, complex process of marketing a sale vs. instant conversion
Fixed office hour vs. 24 hour store Advertising in print, TV and radio is expensive Unlimited time and space VS. pay for time
spots Cost per incremental customer Targeted approach vs. blanket approach Segmentation Customer Contact Measuring Statistics easily and inexpensively
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Online Marketing Disadvantages Over Offline Marketing
Online marketing is not free Slightly over 50% of households shop online Many People prefer the live interaction when they buy Easier to have Outdated information on your site, thus
timing of updates is critical The majority of internet marketers lack customer
service and inquiry response programs It does not build trust instantly. It is a tough competition There are no physical evidences It can leave businessman feeling isolated Hard to tell if people are lying because you can’t see
their face Is your site is Secure
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Different ways / Methods of online marketingArticle
MarketingForum
Marketing Search Engine
MarketingPay per click
advertisingLink Exchange Link purchase Affiliate
program Resell Rights
marketing RSS marketingPodcasting
Classified Advertising
Ezine Marketing
Lead purchaseViral MarketingPress ReleasesJoint Ventures Blog
marketing Social
bookmarking Video
marketing Social sites
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
What is SEM ?
SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of organic optimization, pay per click, Branding and Media Presentation
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
SEM
SEO
SMO
PPC
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Steps Use in SEO1. Website Analysis2. Keyword Analysis and research3. On-page Optimization -- Meta tagging -- Content optimization -- Code optimization --Image optimization -- Broken link Checking and modification --Sitemap creation and submission
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
4. Verify website using Google web master tool and yahoo site explorer
5. Off-page optimization -- Link building * Directory submission * Link Exchange * Article submission * Blog submission * Forum posting -- Classified add posting -- Business listing in Local Directories --Google local business listing --Submit press Releases
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
What is PPC PPC is an internet advertising model used on
search engines, advertising networks, and content sites, such as blogs, search engine in which advertisers pay their host only when their ad is clicked
PPC providers: Google adword, yahoo search marketing, Microsoft AdCenter
There are primary models for determining cost per click:1. Flat-rate PPC: In the flat rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
2.Bid-based PPC: In the bid-based model, the advertiser signs a
contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Steps Use in PPC: Pay per click
Managements in Google
-- PPC campaign Analysis -- Ad Copywriting -- Keyword lists -- Landing page design -- AdWords account setup -- AdWords Management -- AdWords Expansion -- AdWords Conversion tracking
Pay Per Click management in yahoo
-- Yahoo account setup -- Yahoo account management -- Yahoo conversion tracking -- Copying AdWords to YSM
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
What is SMO SMO is a set of methods for generating
publicity through social media, online communities and community websites.
Methods of SMO: Adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites.
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
6 Rules of conducting social media optimization are:
1. Increase your likability2. Make tagging and bookmarking easy3. Reward inbound links4. Help your content travel5. Encourage the mashup6. Get communities connected
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
ADDRESS: SCO -15, Dayal Bagh, Near Hanuman Mandir Ambala Cantt-133001 HaryanaPh. No.: 9729666670, 8222066670 &0171-4000670Email ID: info.jatinbatra@gmail.comWebsite: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
Ph. No.: 8222066670, 4000670 Website: www.batracomputercentre.com
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