internet marketing demystified 1
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INTERNET MARKETING
DEMYSTIFIEDpresented byErik Contzius
Make Tech Better, Inc.1
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
YourWebsite
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
BRIEF MARKETING 101
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YOUR COMPANY NAME | LONG AND INTERESTING PRESENTATION TITLE | VERSION NO. XX | 06 /02/2012
BEFORE YOU START,ask yourself three things:
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
the Three
bigquestions
• Who are you?
• What are you providing?
• What’s in it for your target audience?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Example:Who are you?
You are a roofing contractor.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Example:What are you
providing?
You repair and build roofs for residential homes.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Example:What’s in it
for your audience?
Great service. (No! Everyone offers that!)
Quality workmanship.
Competitive prices.
Tested service.
in other words: Your Differentiators.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
ONE MORE QUESTION:
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
WHAT ARE YOUR GOALS?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Your goals cannot be
• I want to make more money
• I want a customer or client with a pulse
• I want to get the word out about my thing/service/company
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
BE SPECIFIC
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Your goals can be
• I want to increase sales by 15%
• I want to find men 25-45 who like trucks
• I want experienced jazz musicians to learn how my product will increase their gigs
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
CHALLENGES SPECIFIC TO INTERNET MARKETING
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
internet marketing
challenges
• We treat the internet like conventional media, but...
• The internet doesn’t work like conventional media
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
internet marketing
challenges
• Today, you need to be “everywhere”
• If you’re not everywhere, your competition is
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
internet marketing
challenges
• There seem to be too many options, like...
• Your Website
• Facebook, YouTube, g+, Instagram, LinkedIn, Tumblr
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
YOU DON’T HAVE TO DO IT ALL AT ONCE!
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
ALWAYS REMEMBER YOUR THREE QUESTIONSAND YOUR GOALS
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Four sessions for this webinar
2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail
Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.
Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.
Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.
Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
session one:your website
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
if you already have
a website...
• Look at it
• Remember your basic questions
• Remember your goals
• ANALYZE AND CRITICIZE
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
content first.design second.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
http://www.serene-naturist.com/
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
What is this???
don’t say, “Website”!
WHO IS THIS FOR???
FLYING BUTTERFLIES! ACK!
WHY IS THE TIME HERE?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
bounce26
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
http://unbounce.com/landing-pages/7-elements-of-a-winning-landing-page/
(http://bit.ly/1cyNBto)
from unbounce.com
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Clear header with your firm’s name
OBVIOUS NAVIGATION
hero shotpreferrably video
CTA:call to actionthe “fold”
more below, but secondary to above the fold!28
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201429
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
What is this???
If i’m not a small business,it’s not for me?
i need to scroll down below the fold to get information...
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201431
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
hmmm... still no focus. what are the goals? who is this for?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201433
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
clear. concise. can read in 4 seconds.
2 DIFFERENT cta’s
let’s see what’s below...
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201435
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
cool! A video! i don’t have to read!
“sticky” cta
some teaser info
okay. i’m impressed.what else...
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201437
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
woah!a third cta!
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
biggest differences between conventional media and
the internet:
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
it’s interactive!and you can
change it regularly!40
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
the more you can get a visitor to interact with your site,the more likely they are
to respond to a CTA.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
think about how yousurf the ‘net.what buttonshave you pressed?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
and what websites have you
revisited?
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
Give your visitors a reason to come back with new content.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
with a
BLOG.45
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
why blog?
• Gives a reson for your visitors to come back
• Different subjects you blog about will garner different visitors
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
why blog?
• Organic, fresh content increases organic Search Engine Optimization (SEO)
• Google likes organic, fresh content (yum, yum!)
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
why blog?• Blogging establishes you as an
authority in your field!
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
some good blogging
advice:
• from Zemanta: http://bit.ly/1hOQm9M
• from Hongkiat: http://bit.ly/1ouSpqR
• from Bufferapp: http://bit.ly/IFfMvi
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
OMG! I CAN’T WRITE!
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
YOU’RE NOT SHAKESPEARE.CALM DOWN.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
YOU’RE AN EXPERT IN YOUR FIELD. WRITE WHAT YOU KNOW.THEN GET AN EDITOR.
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
INTRODUCING
FIVERR.COM53
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201454
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
for five bucks!55
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/201456
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
get started blogging
• Commit to blogging 2-3 times a week
• Start by writing what you know
• Schedule your writing on your calendar
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
get started blogging
• Ask your present customers what they like most about you or your business--write about that
• What’s new in your practice?
• Blog posts don’t have to be long!
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
REVIEWDo a website audit
Commit to a blogging routine
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
WHAT’S NEXT?Social networks:
Facebookg+
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
internet marketing
demystified
• May 22 (Thursday), 7 pm EST
• May 28 (Wednesday), 7 pm EST
• June 5 (Thursday), 7 pm EST
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
q & a62
MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
If you’ve enjoyed the first webinar of this series,
please...
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MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/15/2014
“like” us on facebook.And share with your firnedsa link to our next webinar!
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INTERNET MARKETING
DEMYSTIFIEDpresented byErik Contzius
Make Tech Better, Inc.65
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