internet marketing demystified 2

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

MARKETING 101REVIEW

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the Three

bigquestions

• Who are you?

• What are you providing?

• What’s in it for your target audience?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

AND ALWAYS ASK YOURSELF:WHAT ARE YOUR GOALS?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mailLet’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mailLet’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

session two:social media

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

You have a website.

now what?

You spent a lot of time and money building the “perfect” website. But how will people find you?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

You have a website.

now what?

Remember:

No one will see a neon sign in a basement.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

what are the functions of social media?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

functions of social media

• To inform (new product, new service, news in your industry...)

• To innovate (to learn from visitors how to make your product/service b.s.f.)

• To execute (subscribe, buy, share...)

(Source: digitalinfusions.com/the-three-areas-of-roi)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

functions of social media

• To Engage

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

content is king.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

gaining a “fan base” is about

having engaged followers

who help you get the word out,

while reminding those who like you

that they still like you!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

why?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

It’s all about the

“Mere exposure effect”

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the Mere exposure

effect

The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

In studies of interpersonal attraction, the more often a person is seen by someone, the more pleasing and likeable that person appears to be.

(Source: en.wikipedia.org/wiki/Mere-exposure_effect)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the Mere exposure

effect

In the advertising world, the mere-exposure effect suggests that consumers need not cognize advertisements: the simple repetition is enough to make a 'memory trace' in the consumer's mind and unconsciously affect their consuming behavior.

(Source: en.wikipedia.org/wiki/Mere-exposure_effect)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

so what do you share?You need content.

inform. innovate. execute.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

inform

• Share new business practices at your firm

• Share with your audience something interesting and enlightening related to your industry

• Establish yourself as an authority

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

innovate

• Poll your audience

• Ask for feedback of your products or services

• Let your audience know you want to deliver top quality and that you listen

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

execute

• You’re having a sale--today only

• Give something away for free in exchange of contact information

• Get audience to share for content

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

In all cases, the object is to getyour audience to engage

FACEBOOK The Social Network

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Facebook pages

• Discoverable: When people search for you on Facebook, they'll be able to find you.

• Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

• Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

• Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.

(Source: www.facebook.com/business/overview)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

LET’S GO THERE

TWITTER Microblogging at

140 characters

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Twitter basics

• Connect in context: On Twitter, people talk about what they care about and what’s happening around them right now, including your business. This gives you powerful context to connect your message to what’s most meaningful to your customers in real time. Engaging with real-time Tweets can influence conversations in a way that can help build your business.

(Source: business.twitter.com/twitter-basics)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Twitter basics

• Listen and learn: See what your competitors are tweeting about or search for industry keywords to listen and gather market intelligence. It’s an easy way to get insights that you can use to inform your strategy.

(Source: business.twitter.com/twitter-basics)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Twitter basics

• “Tweeting” is about getting out a very brief idea, promotion, etc. quickly, so focus is key.

• A “#” (hashtag) is a form of a metadata tag, allowing people to find trending topics aggregated

• A “@” (at) followed by a username is to mention or reply to a user

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

LET’S SEE IT IN ACTION

GOOGLE PLUS

Get found.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Google plus FAQ’s

• A Google+ page provides businesses, products, brands and organizations with a public identity and presence on Google. Pages can currently be created for one of five categories: Product or Brand; Company, Institution or Organization; Local Business or Place; Arts, Entertainment or Sports; and Other.

(Source: www.google.com/+/business/faq.html)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Google plus FAQ’s

• A Google+ page complements your existing website by giving your business a public identity and presence on Google.

• If you choose the “Local Business or Place” category, the information you provide on your Google+ page can also appear in Google search results and on Google Maps.

(Source: www.google.com/+/business/faq.html)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

TIME TO GET GOOGLED

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

WHAT’S SOME EFFECTIVECONTENT TO POST?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

what to post?

• Yes, Image Posts Drive Engagement – But Choose Your Images Carefully

• Steal Ideas From Your Other Channels

• Hashtags Are Cool If You Use Them Properly

• Not All Emoticons Are Equal :D

• If You Are Asking a Question, Ask it at the End

(Source: unbounce.com/social-media/5-painfully-obvious-but-extremely-effective-facebook-tactics/)

POSTING PICTURES

A case study.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

“I used to think that the brain was the most fascinating part of the body.Then I realized: Look what’s telling me that.”

—Emo Philips

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

LET’S LOOK ATTHE RESULT

BUFFER APPDo all your social networking

20 minutes a week.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

q & a

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

If you’ve enjoyed the first webinar of this series,

please...

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

“like” us on facebook.And share with your friendsa link to our next webinar!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

internet marketing

demystified

• May 28 (Wednesday), 7 pm EST - all about Video!

• June 5 (Thursday), 7 pm EST - Email

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.