internet marketing demystified 3 - video

INTERNET MARKETING

DEMYSTIFIEDpresented byErik Contzius

Make Tech Better, Inc.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

MARKETING 101REVIEW

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the Three

bigquestions

• Who are you?

• What are you providing?

• What’s in it for your target audience?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

AND ALWAYS ASK YOURSELF:WHAT ARE YOUR GOALS?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail

Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Four sessions for this webinar

2) Facebook, g+, Twitter 3) YouTube & Video1) Your Website 4) E-mail

Let’s take a critical look at your website to see what converts, and what doesn’t. Plus, the value of blogging, content marketing, and SEO.

Social Media is key to a good marketing plan. We will show you some best practices and low hanging fruit to help you get started right away.

Video engages your audience in a natural and effective way. If you don’t have any videos, we’ll show you how to make something simple and good.

Email is still an effective marketing tool. Learn how to make the most of it, get your e-mail opened, read, and acted upon.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

session 3:all about

video

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

You have a website.

now what?

You refer back to the previous webinar all about how to leverage Social Media to get the attention of your new audience.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

What else can i do to

get people’s attention?

How about a medium which is familiar to practically everyone, is easy and fun to interact with, and will engage your audience?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

VIDEO!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

BENEFITS OF VIDEO:

• Huge number of people who prefer to digest information via video

• People engage with video more often than with text alone

• 80% of people recall watching a video ad on a website they visited in the past 30 days!

(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

BENEFITS OF VIDEO:

• Websites with videos have much greater levels of engagement than those without

• Intro videos increase click-through rates by as much as 96%!

(Source: http://www.videobrewery.com/blog/18-video-marketing-statistics)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

BENEFITS OF VIDEO:

• SEO (Search Engine Optimization)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

With the right set up,and the added benefit of Youtube

being a Google property,you can “win” at video SEO

where conventional seo fails.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

1st page on google!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

so where do we start?

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

it’s all about the messageand the medium

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the message

• What are you trying to communicate?

• You only have 90-120 seconds!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the message

• You need to be terse

• You need to be clear

• You need to be engaging

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

the medium

• Your video quality should be professional

• Your audio quality should be top rate

• Your music should go with your message

• Your animations (if you use them) should look really sharp!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

please obeycopyright law!

Thank you.

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

use of videos

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

use of videos

• Post on YouTube for SEO & traffic to YouTube Channel

• Use comments for links to content elsewhere, like on your website

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

use of videos

• Post on front page of your website for stronger engagement and calls to action

• Post on Facebook to lead to your website

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

When getting startedwith video marketing,there are a few typesof videos you can make:

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

types of videos to

make:

• Explainer/Tutorial

• Webinar

• Reviews

• PSA

(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

types of videos to

make:

• Culture (Personal window)

• Testimonial

• Animation

• Instagram/Vine (Short form - 6 seconds)

(Source: http://searchenginewatch.com/article/2308065/8-Video-Types-to-Add-to-Your-Content-Marketing)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Let’s look atsome examples:

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Explainer video with animation:

mtb: Let’s get real.(Source: http://youtu.be/XkjfUSTIifI)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Webinar:you’re soaking in it!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

culture, explainer, testimonial all in one!

mcleod brothers(Source: http://youtu.be/zRwGNZo4k3s)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

how to make a video!oy vey!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)

Let’s make an explainer

video

• Write a script

• Record a voiceover

• Shoot the video

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

(Source: http://www.videobrewery.com/blog/how-to-create-an-explainer-video-for-5)

Let’s make an explainer

video

• Bring video into an editor (iMovie on Mac)

• Add music & sound effects

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

Want to do it even more easily? Try “adobe voice.”

(Source: http://youtu.be/jJ5-8PPyn9g)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

here’s an adobe voicevideo i made this morning:

(Source: http://youtu.be/jJ5-8PPyn9g)

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

great resources

• How to write a great explainer script (from DemoDuck.com): http://tinyurl.com/m32xvl3

• How to make videos aimed at B2B and B2C (from videobrewery.com): http://tinyurl.com/nejwm4w

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

great resources

• Learn the specifics of how to make a killer explainer video from Miguel Hernandez: https://www.udemy.com/u/miguelhernandez/

• Get subscribers to your YouTube channel (from reelseo.com): http://tinyurl.com/kddf849

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

q & a

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

If you’ve enjoyed the third webinar of this series,

please...

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

“like” us on facebook.And share with your friendsa link to our next webinar!

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

internet marketing

demystified

• June 5 (Thursday), 7 pm EST - Email

MAKE TECH BETTER, INC. | INTERNET MARKETING DEMYSTIFIED | VERSION NO. 01 | 05/22/2014

super secret bonus:if you’re registered for this and our last webinar, you will be emailed a special offer! Watch for it after

next week!