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Internet Reputation & Marketing ManagementAppin Technology Lab
http://www.training.appinonline.com/
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Introduction Why IRM Internet Branding RAR Internet Marketing Research B2B Web Marketing Search Engine Optimization(SEO) Internet Reputation & Marketing (IRM) Social Media Marketing(SMM) Benefit of IRM Scope of IRM Duties/Responsibilities of IRM Expert
TOPICS
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INTRODUCTION
Internet Marketing is the artand science of sellingproducts and/or services overdigital networks, such as theInternet and cellular phonenetworks.
The art of internet marketinginvolves finding the rightonline marketing mix ofstrategies that appeals toyour target market and willactually translate into sales.
The science of onlinemarketing is the research andanalysis that goes into bothchoosing the online marketingstrategies to use andmeasuring the success ofthose online marketingstrategies.
All the strategies, productsand techniques used topromote products on theWorld Wide Web are deemedto be under online marketing
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INTRODUCTION(CONTD.)
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It serves as a defence to negative and defamatory content against yourcompany.
It provides marketing stability Protects against unchecked defamation Allows a company to “put its best face forward” in the online world. Removes negative impact of your company in market. Helps to get more clients and sustain the existing clients Helps n building trust It increases visibility of your brand It develops and maintains your brand name
WHY IRM
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Brand management process that uses the internet as any mediumpertaining to positioning a brand name available on the market. Websitedevelopment and SEO, social marketing, blogs, online press releases, andvideo clip marketing are methods useful for online branding purposes.
Why Branding: Delivers the communication clearly Confirms your standing Connects your current target prospective buyers emotionally Motivates the client Concretes Consumer Loyalty.
INTERNET BRANDING
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Brand building strategies include: Messaging Branding/Image Identity/Logo Development Customer Positioning Advertising Web and E-marketing Collaterals/Brochures Direct Marketing Social Media
INTERNET BRANDING
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INTERNET BRANDING
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INTERNET BRANDING
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RAR stands for Reputation Analysis Report. It is a report, created when we start analysing the online reputation of any
brand which describes the current online reputation of that brand on theGoogle. That report includes the present scenarios of the brand on internetalong with the feedback of their users. The scenarios can be good or notgood depending upon the feedback of the users.
Sometimes the reports also includes the online reputation of the personwho is running that brand because the brand owner reputation also affectsthe reputation of the business.
RAR
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It offers comprehensive studywhich provide everything youmay need, and all from yourcentral, easy to get source.
Swifter option for finding andalso analyzing market,customer and also competitorinformation
Provides comfortable andanonymous setting to holdfocus-group conversations anddistribute questionnaires.
INTERNET MARKETING RESEARCH
Access previously unfamiliar or hardto get buying influences
Tasks favorable business image Supply product facts Encourage client involvement while
using product array Generate qualified prospects for
sales people Handle consumer complaints,
requests and tips Serve as an electronic couponing
gadget.
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Research area: Audience Competitor Product Customer Satisfaction Psychological Analysis
INTERNET MARKETING RESEARCH
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Online marketing trends that willdominate 2014 – Forbes
Content marketing will be bigger thanever
Social media marketing will requiremore diversity
Image-centric content will rule Mobile-friendly content will be
necessary SEO and social signals will become
even more intertwined
INTERNET MARKETING RESEARCH
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B2b web marketing strategies can service B2B marketing and advertisingwell because B2B relationships are seldom about an instant one-offexchange. Rather it can be about building reputation, indicating capability aswell as showcasing reliability.
Business to Business (B2B) web marketing: Thinks about distributors, resellers, stores and spouses Selling to someone that is not the particular direct user Usually a couple of person interested in purchasing course of action Businesses generating large purchases depend on suppliers and expect
dependability and shipping and delivery of quality product or serviceon time period
Personalization.
B2B WEB MARKETING
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Web Traffic is Top content metrics for last three years
B2B WEB MARKETING
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SEO would be the process involving improving the particular organic rankingof a website together with leading search engines like yahoo and google.
Professional SEO firms assist in improving web rankings with regards toclients by modifying his or her websites to higher reflect what yahoo andgoogle are searching for.
SEO services include Initial Review and Analysis Keyword Research and Analysis Content Writing Link Development Local Search Submission & Optimization Online Public Relations
SEARCH ENGINE OPTIMIZATION
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SEARCH ENGINE OPTIMIZATION
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SEARCH ENGINE OPTIMIZATION
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A Internet Reputation is the perception that one generates online based onthe digital impact.
The facility of this media is usually directed when it comes to creating,transforming, shaping, and impacting on perceptions in a very morenarrowly defined framework.
Reputation management treats a corporate image as an asset to be shaped,nurtured, protected, and used.
IRM
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IRM Includes: Improving the tagging and search
engine optimization of company-published materials, such as whitepapers and positive customertestimonials in order to push downnegative content.
Publishing original, positive websitesand social media profiles, with the aimof outperforming negative results in asearch.
IRM
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Monitor what people are saying: Conduct Google search on yourself once a month Develop a listening process Use alert service to inform you when name used online Free Google Alerts Naymz.com Rankur.com SocialMention.com Paid Trackur Reputation.com BrandsEye
IRM
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Reputation Management Tricks: Blogging – Blogs that are updated every day Directory listings – Listing a website in directories using optimized
keywords Direct reviews – Hiring someone to write good reviews of the
company on websites Online publicity – Syndicated article writing, links, and banners Social networking – Posting pages on MySpace.com and Facebook.
IRM
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Blogging: "Blog" is an abbreviated version of "weblog," which is a term used to
describe web sites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other
Web sites, usually presented as a list of entries in reverse chronologicalorder.
Blogs range from the personal to the political, and can focus on onenarrow subject or a whole range of subjects.
IRM
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Directory Listing:
IRM
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Direct Reviews:
IRM
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Social media marketing programs usually give attention to efforts to createcontent that attracts awareness and stimulates readers to share it with theirsocial systems.As search engines (including Yahoo and Google and Bing) include social dataon results pages, the comments and sociable shares your articles ignites canbe critical for you to catching clicks.Popular SMM Platforms are:1. Facebook2. YouTube3. Twitter4. LinkedIn5. Google+
SOCIAL MEDIA MARKETING
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Social Media is all about: Content Delivery – putting it out there Content Visibility – letting some people see it Content Virality – broadcasting it to EVERYONE!
SOCIAL MEDIA MARKETING(CONTD.)
SMM includes : Video sharing web sites Blogs, Micro-blogs Social Networks Widgets Search Advertising Direct Email
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SMM focus on tracking: Number of Clicks Number of Sales Number of Actions Total Value of Sales Cost of Campaign Total Profit Cost Per Click Cost Per Sale Cost Per Action Return On Investment
SOCIAL MEDIA MARKETING(CONTD.)
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The Business Network: Business networking is a socioeconomic business activity by which
groups of like-minded businesspeople recognize, create, or act uponbusiness opportunities.
A business network is a type of business social network whose reasonfor existing is business activity.
Business networking is a more cost-effective method of generatingnew business than advertising or public relations efforts.
SOCIAL MEDIA MARKETING(CONTD.)
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LinkedIn changing the way companies hire across the world. LinkedIn to get more sales LinkedIn to build profile LinkedIn as a research tool LinkedIn for recruitment LinkedIn as a News Source LinkedIn to Buy Products/Services LinkedIn for networking LinkedIn to keep in touch with old friends/colleagues
SOCIAL MEDIA MARKETING(CONTD.)
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“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” Abraham Lincoln
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IRM controls your Google rankings. IRM removes negative listings from top rankings. IRM promotes positive electronic word-of-mouth. IRM tells your best story. IRM improves customer satisfaction. IRM increases positive perception of your brand
BENEFITS OF IRM
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After completing the training, you will be placed in different companies ondifferent profiles. Some of the profiles are:
SEO Expert IRM Consultant SEO, SMM Consultant Online reputation expert, and many more…
Every company has a need of better online reputation, so they hire IRMspecialist no matter how big or small a company is.
A Search Engine Optimization (SEO) Specialist’s main role is to analyze,review and implement changes to websites so they are optimized for searchengines.
SCOPE OF IRM
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Execute tests, collect and analyze data, identify trends and insights in orderto achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives andcampaigns
Manage campaign expenses, staying on budget, estimating monthly costsand reconciling discrepancies.
Optimize copy and landing pages for search engine marketing Perform on-going keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Develop and implement link building strategy Recommend changes to website architecture, content, linking and other
factors to improve SEO positions for target keywords.
DUTIES/RESPONSIBILITIES OF SEO EXPERT
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COMPANIES HIRING FOR IRM
and many more….
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For more details please visit:
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