internet usage among 50+

Internet Usage among 50+ Special Flavours of the Internet Cake

Katalin Vamos50+ Lifestyle Club www.50felettfitten.hu

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Internet usage and social media profile

Hungary Internet users USA Internet users

57-65 76%

50+ 20% 66-74 58%

75+ 30%

Hungary Social media USA Social media

57-65 43%

50+ 61% 66-74 34%

75+ 18%

Source: UPC – Ithaka 2011

Internet usage among 50+ Hungarians

20 % online presence open to changes actively communicating with family members,

friends 60% using the internet every day internet phone usage: 24% frequently, 36%

rarely online banking, shopping activity low

Importance of the internet in different areas of life

General information, news 4,35

Keeping in touch with relatives living far away 4,18

Keeping in touch with relatives living close 3,99

Informing about special interest, hobbies 3,87

Games 3,29

Sharing ideas, self-expression 2,58

Getting to know new people 2,49

Source: VMR Silver 1= not at all important

5 = very important

Social media usage

total

social media

Source: Gemius, 2011

Social media usage

61% of active 50+ internet users have social media profiles 66% of them log in every day

iwiw and Facebook profiles

average 41 min on working days, 60 min on weekends

likes, comments, watching profiles – more passive

engaged in civil movements, political activities, volunteering

searching for classmates, old friends

greeting friends, club life

Typical features of a 50+ consumer

savings 65%

main motivation: is NOT to accommodate to new circumstances BUT

NOT TO BE excluded from usual statuses, relationships, situations

AND maintaning pleasure and performance

success-oriented

experience hunter, active

culturally active

volunteering

Re-Teens

Discoverers

Experience hunters

Oldies

Kidadults

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Thank you for your attention

Katalin Vamosinfo@50felettfitten.hu