intervention design at mamdt workshop 1

intervention design: an introduction

short introduction: who is theo ploeg?

theory about the netwerk society

assignment: a manifest for an new world

workshop 1 - a brief outline

introduction module intervention design

Fontys - FHJ - Internetjournalistiek - WG1 3theo ploeg, @theoploeg

blog for this course: www.buroneue.net/interventiondesign

my cat adorno

theodor adorno (1903 -1969)

fachmenschen ohne geist

designers as production labor?

11jaron lanier (1960) in ‘who owns the future?’ (2013): I miss the future

design for the future

design as blend of theory and praxis

so what are you going to do?

‚Redesigning a situation by using theory and praxis and with use of current (old) methods of design and new ideas, comparing them both and design an intervention

to fill the gap.’

you are using the Intervention Design Process Model (IDPM)

• Select and analyse an area of interest. • Apply theory (for example the four laws of

media) and describe the clash between the old and new paradigms.

• Identify the problem in terms of environment, media and target group.

• Investigate how the problem would be solved using normal/current design.

• Investigate how the problem would be solved using new ideas and insights.

• Compare both and design an intervention. • Test and evaluate the intervention design.

the network society and media theory - kind of a fundament

marshall mcluhan (1911-1980)

<<understanding media>> (1964)

We invent a new media

technology

The new media technology

alters our sense ratios

The altered sense ratio alters our perception

The altered perception

changes the way we think

With a new way of thinking we

create new models of reality

New models of reality give rise to

new inventions

McLuhan’s cycle of change

‘we shape our tools and tools shape us’, !Marshall McLuhan

cycle of change

mcluhan's main thought #1: media are extensions of some human faculty

mcluhan’s main thought #2: the medium is the message

23mcluhan’s main thought #3: walking backwards into the future

‘societies have always been shapes more by the nature of the media by

which men communicate than by the content of the communication’

mcluhan as <<technologal determinist>>

25acoustic space: liquid truth at the agora in athens

26gutenberg galaxy

27books are vehicles for objectivity and rationality

28the global village

newspaper as hot medium: they feel like a hot bath

30tv as cool, electric medium

311960: US elections broadcast on tv

in Playboy (1969)

‘The computer thus holds out the promise of a technologically

engendered state of universal understanding and unity, a state

of absorption in the logos that could knit mankind into one

family and create a perpetuity of collective harmony and peace.’

the electronic age

macluhan’s advice: don’t drown in the media mahlström

observe, take distance, find patterns

herbert marcuse (1898-1979) lecturing at University of California

media as tools for generating <<eros>>

‘The people recognize themselves in their commodities: they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment’

in ‘one-dimensional man’ (1964): people as extensions of media

38repressive tolerance

repressive desublimation

media structure a culture for our

growing need for self-conscience

rationality and objectivity of the system increases

our subjective selves get more alienated and

need self-conscience

culture creates a false reality

that feels like a hot bath

we become objects submitted to the one-dimensional

structures, thinking we are

subjects by consuming eros

(repressive tolerance)

(repressive desublimation)

marcuse’s one-dimensional society

HvA - CMD - V1 - C&M - HC5 41tyler durden explains it al in <<fight club>> (1999)

mcluhan versus marcuse: which side of the coin?

observation #1: venice

observation #2: urban farming

observation #3: new currency

observation #4: new craftsmanship

observation #5: every idea has a niche

“the return of meaning”

What do they have in common?

book: <<anti-oedipus>> (1972)deleuze & guattari: deterritorialization

book: mille plateaux (1980)

deleuze & guattari: nomadic rhizome

paper: <<meltdown>> (1996)

nick land: accelerationism

but of course only the real deal ; -)

53the anti-human cyborg

54assignment for today

assignment: manifest for a new world (in teams of five)

End of 2014 there is an outbreak of a virus that turns people into zombies. A year later millions of people are infected. Institutions like governments, banks, multinationals and other business have disappeared. There are no public services anymore. With the infected being controlled slowly safe heavens are being established. Authority and all kinds of systems and structures have been vanished.

!It is your task to build a new society, based on the ideas you find

important. Because there is nothing left, you are free of any burden from existing systems and ideas. Feel free to rethink stuff we take for granted currently, thus rethink everything.

!Goal: make a manifest for your new world (not how you are going

to handle things but you think is important). Visualize every step you take and present them at the end. Back at 2pm.

homework? see blog!