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SKECHERS USA, INC. 228 MANHATTAN BEACH BLVD.
MANHATTAN BEACH, CA 90266
GLOBALSUCCESS
RETAIL ROADto
THE
GLOBALSUCCESS
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Integral to our global success, SKECHERS retail stores serve as brand ambassadors, introducing and reinforcing the SKECHERS image while exposing increasing numbers of people to our quality product. We aspire to have SKECHERS emissaries in every metro center of the globe—and we invite international franchise/license partners to join us in achieving our goal.
SKECHERS takes its first international steps with distributors in Australia, New Zealand, South Africa and Japan. Today, we have more than 30 distributors around the world.
1994
SKECHERS opens its first retail store in Manhattan Beach, mere feet from its corporate headquarters.
1995
SKECHERS USA for men and women and SKECHERS Sport for men launches.
Britney Spears is the Company’s first international celebrity endorsee. Famous faces that have represented the brand over the years include: Rob Lowe, Matt Dillon, Robert Downey, Jr., Rick Fox, Christina Aguilera, Carrie Underwood, Ashlee Simpson, and David Cook.
1998 2000
SKECHERS amplifies its retail presence with the opening of its first store in New York. The store later relocates to the heart of Times Square; approximately 50,000 pass every day.
SKECHERS becomes a public company on the NYSE under the symbol SKX.
SKECHERS Sport for women launches, led by the Energy jogger – which has become one of the most popular styles in SKECHERS’ history.
1997 1999
Expanding into family footwear, the Company introduces SKECHERS Kids for boys and girls.
Capitalizing on the grunge trend, SKECHERS starts to design, market and distribute men’s logger boots out of a California beachfront home. The business soon moves to its SKECHERS corporate headquarters in downtown Manhattan Beach.
1992
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Born in a small beachside California community in 1992, SKECHERS has grown from a one-style, one-building company to one of the world’s most sought-after footwear brands. An award-winning company, SKECHERS is now the No. 2 footwear brand in the United States, second only to Nike (according to Sporting Goods Intelligence), and was named 2008 Company of the Year by Footwear Plus.
SKECHERS global success stems from its diverse distribution, varied product offering, and unmatched, unparalleled marketing support. With its domestic retail and wholesale business established and growing, the Company exported its business model around the world, successfully developing an international business that includes 10 subsidiaries, 2 joint ventures and a network of 30 distributors. There are approximately 350 SKECHERS stores around the world, a number that will grow to 400 stores by 2010. Between the hundreds of SKECHERS retail stores and the tens of thousands of wholesale doors distributing a house of diverse brands, it’s clear that SKECHERS is covering the globe, one shoe at a time.
A public company since 1999, SKECHERS is on the New York Stock Exchange (NYSE:SKX).
Our History
Our
Hist
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Canada’s first retail store opens at Toronto’s Eaton Centre. SKECHERS also opens a store in the world’s largest shopping venue, Mall of America.
Reaching a record $1.006 billion in annual revenues, SKECHERS is named Footwear Plus’ “2005 Company of the Year.”
SKECHERS is announced as one of America’s 400 Best Big Companies in Forbes – ranking alongside Nike as one of 14 companies in the Household and Personal Products category.
SKECHERS store base grows to more than 165 including 11 international locations and another 60 distributor-owned stores.
The Company now has approximately 350 retail stores around the world.
Shape Ups by SKECHERS Fitness Group, a revolutionary fitness shoe that helps you Shape Up While You Walk is launched!
With 10 SKECHERS stores already in place, Chile transitions from a distributor to a subsidiary, and India joins as a distributor.
SKECHERS plans to expand its American distribution center to 1.8 million square feet in late 2009 to accommodate growth.
SKECHERS launches the brand in Spain, Portugal, Belgium, Austria and Switzerland, expanding its direct distribution across Europe with six new subsidiaries. A 242,000-square-foot European warehouse opens in Liege, Belgium to handle demand in Europe.
2002 2005 2007 2009
The Company exports its business model to Canada and Italy, creating two new subsidiaries.
Global tourist spots: The 100th retail store opens in Times Square, the largest tourist location in the world. By the end of the year, 125 stores are open. Locations now include Madrid, Dusseldorf and Amsterdam.
Growing business in the Americas, SKECHERS launches in Brazil as a subsidiary.
Retail store count passes 200, and includes flagship stores in the prime shopping areas of New York’s Union Square, Chicago’s State Street and San Francisco’s Union Square, which is now the largest concept store.
Two joint ventures are formed: in China, the world’s most populated country, and in Hong Kong. Within the year, 15 retail stores are opened in China and 6 stores are opened in Hong Kong. SKECHERS international store count now passes 125.
The 150th company-owned retail store and the 50th distributor-owned store are opened. Locations now include Hollywood & Highland and Dubai.
2003 20082006
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Toronto’s Eaton Centre Mall of America
European Distribution Center
Madrid
Hollywood & Highland
Toronto
Vina del Mar, Chile
Dubai
Hong Kong
SKECHERS builds on its uti l i ty footwear heritage, launching SKECHERS Work for men and women to meet the needs of the utility and service industries. The Company also introduces SKECHERS Active casual sneakers for women.
Taipei City
Chicago’s State Street
San Francisco’s Powell Street
Amsterdam
SKECHERS distributors enter the retail domain with the first distributor-owned store in Tokyo. Today, Japan has six distributor stores.
SKECHERS goes direct in the United Kingdom, and opens its first company-owned international retail stores on London’s Oxford Street, the CentrO Mall in Oberhausen, Germany, and in Paris’ Les Halles district – for a total of 75 stores worldwide.
2001
London’s Oxford Street
First distributor-owned store in Tokyo
Times Square
DusseldorfBeijing
At 50 company-owned retail stores and counting, the brand builds its retail base with concept stores in prime tourist locations, including Universal CityWalk and 34th Street in New York.
2000 (Cont’d)
Herald Square on 34th Street, New York
Universal City, California
SKECHERS is dedicated to meeting the footwear needs of men, women, and kids of al l ages. A one-stop shop for consumers around the world, we design and develop stylish products that suit those looking for footwear that’s both fashionable and functional. We strive to make our product accessible to all, with wallet-friendly prices and stores in cit ies and towns of al l sizes. Ceaseless in our commitment to our customers, SKECHERS cultivates support f rom our accounts, international distributors, and now international franchise partners, to meet the demands of the world.
SKECHERS has grown from a single brand in 1992 to a house of brands – each with its own personality. What began as a lone style of logger boots is now nearly 3,000 SKECHERS styles for men, women and kids, including numerous signature looks. Trend-savvy men, women and children around the world wear our diverse offerings.
For men and women, we create trend-right product for almost every need. We offer lifestyle athletic footwear, performance sneakers, casuals, sandals and boots. The looks vary from everyday essentials to fashion-forward footwear. The focus is on comfort, style and design at an affordable price.
SKECHERS also produces slip-resistant and safety-toe footwear, as well as fitness footwear for men and women.
As the largest kids’ footwear brand, we have a comprehensive line of diverse offerings for the younger set. We produce both smaller versions of our key adult shoes and styles that cater to children’s tastes. The colorful lines, which include character- and superhero-driven styles, consist of sneakers, joggers, casuals, sandals and boots.
With an eye for trends, our product is designed to be current and to remain in demand season after season. We continually expand our offerings to include new styles that appeal to every demographic, including those in your region.
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Our House of Brands
Our
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SKECHERS MARKETS WITH RETAIL STORES
SKECHERS MARKETS
SKECHERS is a brand in demand around the world—our reputation for designing and marketing trend-right footwear for the entire family at a reasonable price is unmatched.
The international arena has tremendous potential for SKECHERS. Our international business, at 25% of our total sales in 2008, is poised to capture an even larger share of the market. Though SKECHERS has a strong presence around the world, there are still countries and locales where we have brand awareness, but few or no retail stores.
Focusing on the image of each brand, we employ an aggressive, innovative and integrated global marketing p lan that utilizes multiple mediums for maximum impact. Where most effective, we employ celebrities as the face of the brand. Other times, the focus is on the product or on lifestyle shots that embrace the attitude of the line.
Thinking globally, yet acting locally, our corporate marketing campaigns are adjusted to include product and lifestyle imaging that is relevant to local markets, benefiting regional retail business while maintaining a consistent overall brand image.
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Our International Business
350 SkECHERS stores around the world…… Upwards of 400 stores in 2010.
United Kingdom
Hong Kong Canada
With our approach, we use: Print – More than 30 print ads in over 90 unique magazines
Broadcast Advertising – More than 20 television spots
Outdoor / Mall Kiosks – Major cities in high-traffic locations
In-store Displays – Grabbing consumers where they shop
Trade Shows – Reaching the industry in a big wayIceland
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Opportunities are available to be part of our successful international retail strategy. We have over a decade of world-class retail experience in countries around the world. Licensees and franchisees benefit from our well-established operations training and marketing and merchandising processes.
Use our know-how to improve your competitive edge and maximize profit: •SKECHERS franchise training: We offer brand direction, operating manuals, and hands-on, in-depth retail sales and customer service practices.
•Merchandising support: Information on regional trends gathered after years of business in countries around the world allows us to recommend the best sellers for each area.
Additional support provided for all franchises: •Regional support: Local subsidiaries are available to assist in planning, standard operating procedures and knowledge of the regional market.
•Inventory guidance: We have developed a sophisticated inventory planning system to help maximize sales, which is made available to you.
•Store design guidance: You will have access to innovative store designs that grab customers’ attention and improve sell-through while simplifying operations. You also will have access to eye-catching in-store displays and training in SKECHERS Visual Brand Standards.
•Site selection assistance: Site selection education and support will be provided for you, as well as access to existing broker relationships to secure ideal locations.
Our stores are located at key malls, outlet centers, high-traffic locations and tourist destinations. We continually look to open stores in prime metro and shopping areas.
Concept and outlet store formats are available for international franchising/licensing.
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Thousand Oaks, California
Valencia, Spain
Tartu, Estonia
Hangzhou, China 11
The most value-oriented of al l SKECHERS retail stores are our outlet stores. An excellent way to move product, outlet stores feature a self-serve layout, with the product in varying sizes and colorways out on the floor for the customer. SKECHERS outlet stores are found in major premium outlet centers.
Store sizes range from 180 square meters to more than 300 square meters.
Our concept stores are in more than 35 countries around the world and offer the most popular and cutting-edge styles that suit the market. A carefully selected assortment of SKECHERS Men’s, Women’s, and Kids’ footwear are showcased on eye-catching in-store displays. SKECHERS concept stores are in hip shopping districts and malls such as London’s Oxford Street, Paris’ Les Halles, and Las Vegas’s Fashion Show Mall.
Store sizes range from 100 square meters to more than 250 square meters.
Outlet Stores
Concept Stores
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Phoenix, Arizona
West Edmonton, Canada
Panama City, Panama Hong Kong
Atlantic City, New Jersey
Cairns, Australia
Houston, Texas
Reta
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Livingston, Scotland
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The store front is topped with the signature “Performance S” Logo marquee sign. The window fixture displays 30 to 40 styles and is illuminated internally with under-shelf lighting and additional front lighting.
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Shoes are displayed on a neutral, well-lit wall or on floor tables that create a natural customer flow. Both display types allow consumers access to the product for closer examination.
Women’s product typically is featured on the right side of the store, or the longest wall, and is approximately 50% of the styles shown.
Men’s product usually is grouped on the left section of the store, and is approximately 30% of the styles shown. Kids’ product often is found near the rear of the store adjacent to the cash wrap, and is approximately 20% of the styles shown.
Upon entering the store, the consumer usually faces the focal wall behind the cash desk, which includes eye-catching visual elements like the SKECHERS logo and SKECHERS commercials playing on a large plasma TV.
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Our family-friendly image is reflected in various graphics throughout the store, which are placed adjacent to the product to illustrate the categories. We also change out these images two times a year to keep the look fresh.
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A propos de SKECHERS Fondée dans une petite communauté balnéaire de Cal i forn ie en 1992, SKECHERS a évolué d’une entreprise occupant un seul bâtiment et proposant un modèle unique à une des marques de chaussures les plus prisées au monde. SKECHERS est aujourd’hui la 2e marque de chaussures aux Etats-Unis, devancée uniquement par Nike (selon Sporting Goods Intelligence). Cette société primée a été nommée 2008 Entreprise de l’année par le magazine Footwear Plus.
SKECHERS doit son succès international à sa distribution diversifiée, à son offre de produits variée et au soutien inégalé qu’elle offre en matière de marketing. Ayant implanté et développé son activité de commerce de détail et de gros au niveau national, l’entreprise a exporté son modèle commercial à travers le monde, devenant un groupe international qui comprend 10 filiales, 2 joint-ventures et un réseau de 30 distributeurs. Il existe environ 350 magasins SKECHERS dans le monde, chiffre qui atteindra 400 d’ici 2010. Au vu des centaines de magasins de détail SKECHERS et des dizaines de milliers de grossistes distribuant des marques diverses, il est clair que SKECHERS est en train de couvrir la planète, chaussure après chaussure. SKECHERS est cotée à la Bourse de New York depuis 1999, sous le symbole SKX.
Magasins franchisés / sous licence Saisissez l’occasion de participer au succès de notre stratégie de vente. Jouissant de plus de dix ans d’expérience internationale dans le domaine de la vente au détail, nous sommes présents dans le monde entier. Les franchisés et titulaires de licences bénéficient de nos formations opérationnelles, ainsi que de nos processus éprouvés en matière de marketing et de techniques de vente. Appuyez-vous sur notre savoir-faire pour améliorer votre compétitivité et optimiser vos bénéfices : • FormationdesfranchisésSKECHERS
• Aiderelativeauxtechniquesdevente
• Soutienrégional
• Assistanceenmatièredegestiondesstocks
• Conseilsd’aménagementdesmagasins
• Aiderelativeauchoixdusite
Nos magasins sont situés dans des points stratégiques clés tels que des centres commerciaux, des centres de magasins d’usine, des lieux très fréquentés et des destinations touristiques. Nous cherchons continuellement à ouvrir de nouveaux magasins dans des zones urbaines et commerciales de premier ordre.
Il existe des possibilités de contrats de franchise/licence pour des magasins d’usine et des magasins concept.
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Über SKECHERS
SKECHERS wurde 1992 in einer kleinen kalifornischen Strandgemeinde gegründet und hat sich von einem Unternehmen mit anfangs nur einer Produktlinie und einem einzigen Geschäftsgebäude zu einer der gefragtesten Schuhmarken der Welt entwickelt. Vielfach prämiert ist SKECHERS heute nach Nike die Nummer 2 der Footwear Brands in den USA (laut „Sporting Goods Intelligence“) und wurde von der Fachzeitschrift „Footwear Plus“ zur „2008 Company of the Year“ gewählt.
SKECHERS’ weltweiter Erfolg basiert auf den vielfältigen Vertriebskanälen, den breit gefächerten Produkten und einem unschlagbaren Marketingeinsatz. Durch die erfolgreiche Einführung und das stetige Wachstum sowohl des Einzel-, als auch des Großhandels in den USA, konnte das Unternehmen sein Geschäftsmodell in die ganze Welt exportieren. Heute besteht der internationale Vertrieb aus zehn Tochter- und zwei Beteiligungsunternehmen, sowie 30 Distributoren.
Es gibt etwa 350 SKECHERS-Läden weltweit. Bis 2010 dürfte diese Zahl bis auf 400 angewachsen sein. Bereits heute wird das Produktportfolio von SKECHERS, das eine Vielzahl verschiedener Marken beinhaltet, von Hunderten von SKECHERS-Geschäften und Zehntausenden von Handelspartnern vertrieben. Eines Tages wird SKECHERS auf dem gesamten Globus Schuhe verkaufen, getreu dem Motto – immer den richtigen Schuh zur richtigen Zeit.
Seit 1999 ist SKECHERS Aktiengesellschaft und wird an der New Yorker Börse gehandelt (NYSE:SKX).
Unser Franchise- / Lizenz-Handels-Konzept
Sie haben die Möglichkeit Teil unserer erfolgreichen Geschäftsstrategie zu werden. Wir haben seit mehr als einer Dekade erstklassige Verkaufserfahrung in vielen Ländern der Welt. Lizenz- und Franchisenehmer profitieren von unseren gut etablierten Schulungs-, Marketing- und Merchandising Prozessen.
Nutzen Sie unser Know-How, um Ihren Wettbewerbs-Vorteil auszubauen und Ihren Gewinn zu maximieren: • SKECHERSFranchiseSchulungen
• MerchandisingUnterstützung
• RegionaleBetreuung
• RichtlinienzurSortiments-Auswahl
• RichtlinienfürdieLadeneinrichtung
• UnterstützungbeiderWahldesStandortes
Unsere Läden befinden sich in Einkaufspassagen, Outlet Centern und Fußgängerzonen. Wir sind ständig auf der Suche nach weiteren erstklassigen Standorten für Geschäftseröffnungen.
Wahlweise bieten wir Concept- und Outlet-Stores als Franchise- oder Lizenzunternehmung.
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A Proposito di SKECHERS
Nata nel 1992, in una piccola comunità in California a due passi dalla spiaggia, SKECHERS è cresciuta partendo da uno style, dall’ essere un’ Azienda in un unico edificio, fino a diventare uno dei Brand più seguiti nel mondo delle calzature. SKECHERS è un’azienda pluri premiata ed e’ il brand numero due negli Stati Uniti, secondo solo a Nike (fonte: Sporting Goods Intelligence) ed e’ stata nominata “Azienda dell’anno” dal giornaleFootwear Plus.
Il successo globale di SKECHERS deriva dalla sua distribuzione variegata, dall’ ampia proposta di prodot-ti e dall’ incredibile e irraggiungibile supporto in termini di Marketing. Con i suoi negozi negli USA e con la distribuzione globale, l’ Azienda ha esportato il proprio modello di Business in tutto il mondo, sviluppando con successo un Business internazioale che include 10 filiali, due joint venture e un network di 30 distributori. Ci sono circa 350 negozi SKECHERS in tutto il mondo, un numero destinato ad arrivare a 400 entro il 2010. Tra le centinaia di negozi SKECHERS e le decine di migliaia di punti vendita che vendono SKECHERS e’ chiaro che si tratta di un brand che,con la sua ampia offerta di marchi, è presente in tutto il mondo, conquistato scarpa per scarpa .
SKECHERS è un’ Azienda pubblica dal 1999 ed è quotata alla borsa valori di New York (NYSE:SKX).
Il nostro Business per il Franchising e per i negozi autorizzati
C’è la grande opportunità di far parte della nostra strategia di successo in ambito Retail. In questo campo vantiamo un’esperienza decennale in tutto il mondo. I licenziatari e i negozi in franchising possono usufruire della nostra consolidata esperienza e dei nostri collaudati processi in termini di training, marketing e merchandising.
Utilizzate il nostro Know –how per migliorare il vostro vantaggio competitivo e massimizzare i profitti: • TrainingSKECHERSpergliaffiliati
• Supportoperl’assortimentoeperilmerchandising
• Supportomiratointerminidiareageografica
• Assistenzaperlegiacenze
• Assistenzaperildesigndelnegozio
• Assistenzaperlaselezionedellalocationpiùadatta
I nostri negozi sono presenti nei maggiori centri commerciali, outlet, location ad alto traffico e luoghi di grande visibilità e afflusso turisitico.
Siamo costantemente alla ricerca di opportunità per aprire punti vendita nelle maggiori città e nelle migliori aree commerciali.
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Sobre a SKECHERS
Nascida numa pequena comunidade costeira da Califórnia, a SKECHERS cresceu de uma empresa local baseada num único modelo de sapatos, para uma das marcas de calçado mais desejadas em todo o mundo. Com diversos prémios atribuídos, a SKECHERS é actualmente a marca nº 2 nos Estados Unidos da América, apenas atrás da Nike (de acordo com a Sporting Goods Intelligence) e foi nomeada 2008 Empresa do Ano pela Footwear Plus.
O sucesso da SKECHERS à escala global deriva da sua distribuição multi-canal, oferta variada de produtos, e inigualável, e sem paralelo apoio de marketing. Com a sua rede de lojas e o seu negócio de venda grossista no mercado interno consolidado e em crescimento, a Companhia exportou o seu modelo de negócio para todo o mundo, desenvolvendo com sucesso uma actividade internacional que inclui 10 subsidiárias, 2 joint-ventures e uma rede de 30 distribuidores. Existem, actualmente, cerca de 350 lojas SKECHERS em todo o mundo, um número que irá atingir as 400 em 2010. Entre centenas de lojas SKECHERS e dezenas de milhar de lojas multi-marca distribuindo um universo diversificado de marcas, está claro que a SKECHERS tem cobertura à escala planetária.
Desde 1999 que a SKECHERS está cotada na bolsa de Nova Iorque (NYSE:SKX).
O nosso sistema de franchising e de licenças
Oportunidades disponíveis para pertencer à nossa rede de lojas. Contamos com mais de 10 anos de experiência no desenvolvimento da nossa própria rede de pontos de venda, nos mais variados países do mundo. Franchisados e licenciados beneficiam do nosso comprovado sistema de formação, operações, marketing e merchandising.
Aproveite-se do nosso know-how para melhorar a sua competitividade e maximizar o seu benefício: • FormaçãodofranquiadoSkechers
• Apoioemmerchandising
• Apoiolocalcontínuo
• Gestãodestocks
• Assessorianoprojecto/designdelojas
• Assessorianaselecçãoelocalizaçãodaslojas
As nossas lojas estão localizadas em centros comerciais importantes, centros de cidades, ruas de maior tráfego e destinos turísticos. Estamos continuamente à procura de localizações privilegiadas em zonas comerciais.
Os formatos de Concept Stores e Outlet estão disponíveis para Franchising e Licenças.
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Acerca de SKECHERS
Nacida en 1992 en California, junto a la playa, SKECHERS ha crecido hasta convertirse en una de las marcas de calzado más apreciadas en todo el mundo. SKECHERS, empresa que ha sido premiada en reiteradas ocasiones, es actualmente la marca de calzado Nº2 en los EE.UU, siendo superada sólo por Nike (según Sporting Goods Intelligenie) y ha sido de nuevo nombrada 2008 empresa del año por la revista americana Footwear Plus.
El éxito mundial de SKECHERS se debe principalmente a su amplia distribución, a una variada oferta de producto, y a su inigualable soporte de Marketing. Con su modelo de negocio ya establecido y en crecimiento, la compañía ha exportado su modelo de negocio a todo el mundo, desarrollándolo con un gran éxito internacional. Actualmente cuenta con 10 subsidiarias, 2 Joint Ventures y una red de 30 distribuidores alrededor de todo el mundo. En la actualidad hay unas 35º tiendas SKECHERS repartidas por todo el mundo, y llegarán a las 400 tiendas para 2010. Con cientos de tiendas SKECHERS por todo el mundo y con miles de puntos de venta distribuyendo cada una de sus marcas, queda claro que SKECHERS está presente en todo el mundo, con un zapato para cada ocasión. SKCHERS, compañía que cotiza bajo el nombre SKX en la bolsa de New York (NYSE) desde 1999.
Nuestro Negocio de Franquicias y Licencias
Oportunidades disponibles para ser socio en nuestro exitoso proyecto de red de tiendas. Contamos con más de 10 años de experiencia en el desarrollo de nuestra propia red de tiendas en diferentes países de todo el mundo.
Aprovéchese de nuestro know-how para mejorar su competitividad y maximizar el beneficio: • FormacióndelFranquiciadoSKECHERS
• Asesoramientodeproducto
• Soportelocal
• Asesoramientodeinventarios
• Asesoramientoeneldiseñodetiendas
• Asesoramientoenlalocalizacióndetiendas
Nuestras tiendas están localizadas en centros comerciales importantes, zonas céntricas, calles de mucho tránsito y destinos turísticos. Estamos contínuamente buscando localizaciones claves en zonas comerciales.
Los formatos de Concept Stores y Outlet están disponibles para Franquicias y Licencias.
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SKECHERS USA, Inc.228 Manhattan Beach Blvd.Manhattan Beach, CA 90266
1.310.318.31001.800.456.3627retaillicensing@skechers.com
Contact Information
SKECHERS USA, INC. 228 MANHATTAN BEACH BLVD.
MANHATTAN BEACH, CA 90266
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