intro media in the online age outline prezi
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[ A2 Exam - Critical Perspectives]
Media in tlhe
Onlirne Age
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llliarns ..006
'heooy
edia in the." concept "I
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The Long TailChris Anderson 2006
- Internet & convergence mean more
audience can be reached so' sales of
the mass, popular products are
equalled, if not exceeded, bv the
'other' sales of less popular products
- niche audiences become moreimportant as do niche texts and
products
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Wikinomics
Don Tapscott & Anthony Wlllliams 2006
IFive key ideas behind their theory
- Peering
- Free-creativity
- Democratisation
- Global Thinking
- 'The Perfect Storm I
Ilinked strongly with the core concept of
AUDIENCE
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Charles Leadbetter - 20'06
Don Gillmor - 2004Henry .Jenkins - Diqital Natives
Matt Hills - Fans
John Naughton - Internet chanqes happen
whether you participate or not
Here comes everybody -
We-,Think, Cloud Culture
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The Digital Divide - Nick Couldry
Cult of the Amateur - Andrew IKeen
The 'nay-sayers'
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llliarns ..006
'heooy
edia in the." concept "I
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An d ene m1oli"elhing••.
Other issues:
- Globalisation- Democratisation
~Ideological control?
- Piracy, regulation & control
•one usronSo where do we go
from here?
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The Future
Welb3.0 - The semantic web
'Metal-verse Hoadrnap' - John Smart
Diqital Media Futures - Richard Berger
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And one more thing ••.
Other issues:
- Globalisa ion
- Democratisatio ..
- Ideo logical co t ol?
- Piracy, reg lation & cont 01
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