intro to twitter for business: hubspot & geek girl camp

Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot

Twitter: @repcor

Download these slides at www.slideshare.net/HubSpot

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Outbound Marketing

800-555-1234 Annoying Salesperson

Inbound Marketing

Blog SEO SocialMedia

Rethinking Marketing Outbound Marketing •  Telemarketing •  Trade shows •  Direct mail •  Email blasts •  Print ads •  TV/radio ads

Inbound Marketing •  SEO / SEM •  Blogging •  Social Media •  RSS •  Free tools/trials •  Public Relations

Interruption Permission

Foundations of Inbound Marketing

SEO

Social Networks

Blogging

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

What IS Twitter?

Like… …Except

Only140characters

It’sviewableinlotsofplaces

Agiantchatroom Youchoosethepeopleyoufollow

InstantMessaging It’spublicandarchivedontheweb

Twitter is a Cocktail Party!

Flickr: stevendepolo

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Dive In

Company vs. Personal account

Company Account represents the company as a whole:

•  News •  Blog Articles •  Product Updates •  Monitor and respond

Personal Account is used by an individual employee at the company.

•  Act as a liaison •  Update on what you’re working on •  Share tidbits about your personality •  Expand your company’s network

Please, Personalize Your Profile

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Follow People

Follow Top Twitter Users

twitter.grader.com/topusers

See Who Thought-Leaders Follow

twitter.com/dmscott

Who’s Talking About Your Keywords?

search.twitter.com/search?q=lead+generation

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Engage With People using @

2,700followers

1,200followers

It’s a Discussion, Not a Broadcast

Publish Helpful Content

What Not to Do: TMI

Create a Company Page

twitter.zappos.com/employees

Follow People Who Follow You

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Follow Your Brand in Conversations

Twitter for PR

I will call you right now

Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

408 555-1234?

I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

ElapsedTime:50Minutes

Communicate With Customers

Let Your Brand Shine

Use Favorites as Testimonials

twitter.com/HubSpot/favourites

Use Favorites as Testimonials

http://twitter.com/Scobleizer/statuses/774666561

Using Twitter for Events

Meet People - “Tweetup”

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

Follower Count

•  A measure of your raw distribution power

Twitter Grade

•  Inputs include followers AND follower influence

@ Replies

•  A measure of community engagement & branding •  On your profile or via search.twitter.com

Impact on Our Sales Funnel

0

5

10

15

20

25

30

35

0

100

200

300

400

500

600

Lead

s

Visitors

HubSpot.comReferralsFromTwiNer

LeadsFromTwiNer

New source of visitors & leads

Retweets (RT)

Agenda

•  Inbound Marketing & the New Rules •  Twitter 101 •  Build Your Network •  Engage Your Community •  Twitter for Business Examples •  Track & Analyze •  Tools & Resources

HubSpot Tracks Relevant Tweets

•  HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL

•  Make long URLs fit Twitter’s 140 characters •  Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients

•  Many ways to connect to Twitter via third-party applications

•  Lots of mobile options

Flickr: Jeffery Simpson

Twitter Feed

Your Blog, Flickr or Any Feed

•  Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags

•  Follow topics and events Search.Twitter.com

•  Inbound Marketing Summit •  #IMS08

•  Find people talking about similar topics

HubSpotters to Follow

HubSpotters •  hubspot •  Grader •  Onstartups •  bhalligan •  PC4media •  Rickburnes •  ellieeille •  mvolpe •  danzarrella

www.hubspot.com/twitter/

And MANY more …

•  ChrisBrogan

•  Scobleizer

•  Xenijardin

•  WholeFoods

Some of Our Favorite Tweeple

•  dmscott

•  guykawasaki

•  TheOnion

•  Tdefren

Thank You!

Learn more about HubSpot: http://www.hubspot.com/products/owner/

http://www.hubspot.com/products/marketer/

Rebecca Corliss Inbound Marketer Email: rcorliss@hubspot.com Personal Blog: www.rebeccacorliss.com Twitter: @repcor

Download these slides at www.slideshare.net/HubSpot