introducing the motivational map
Post on 12-Jan-2015
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3
SCE Implementation:
Off-Peak ------------------------- ----------------- Event Planned / Active
CA ISO Data
Exposing customers to energy prices flattens the demand curve
This is what non-adherence looks like... Each row is person, each column is a day. Red indicates a missed dose.
Control groups=70%
Existing studies have quantified the cost-savings of high medication adherence:
ConditionLow adherence
care costsHigh adherence
care costssavings per
year
Diabetes $8,867 $4,570 $4,297 48%
High Cholesterol
$6,888 $3,924 $2,964 43%
High Blood pressure
$10,916 $6,752 $4,164 38%
Multiple ailments
$16,498 $8,886 $7,612 46%
Medical Care, 2005, vol. 43, no6, pp. 521-530 SOKOL Michael C. ; MCGUIGAN Kimberly A. ; VERBRUGGE Robert R. ; EPSTEIN Robert S.
“The smart pill cap will help you to remember with light, sound, and if you want, a reminder call.”
1) Pharmacist deliver medication in a GlowCap
3) Every day, the GlowCap and reminder light flash for an hour, then play a ring tone every few minutes until you open the cap.
Corresponding services each come at a cost...
$20
$20
$120 $.01$.01
$250$10$10$.01
$.01
$.01 $30
$5
$24
$2
...the persuasive effect is quantified and an ROI calculated.
Motivational Map Questions
Which of the 16 segments fold together? What’s missing?
How effective is tailoring over a randomized control?
If the survey is spread over time and modalities, is it perceived as less arduous, less intrusive?
How portable is this framework to other behavioral health goals? Let’s find out!
Motivational Map
email me to make your map: drose@vitality.netdrose@media.mit.edu
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