introduction of yao foundation - the yao ming foundation › yaoming › 2010...jul 09, 2010 · b1...
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Introduction of Yao Foundation-Yao Ming established Yao Foundations as a specialized fund under China Youth Development Foundation.
-Yao Foundation aims to improve the quality of life for children in China by supporting youth-oriented programs, -Yao Foundation aims to improve the quality of life for children in China by supporting youth-oriented programs, including education, health and development for the youth.
-Yao Foundation want to further promote charity actives and care for the youth.
- Yao Foundation will help to provide a better future for any children in need.
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07 Charity Journey
• September 2007 Yao & Nash Charity Journey : American and Chinese basketball players and over 300 celebrities from
the sports, entertainment and financial field participate in the whole event , and deliver love and support to children in poor
region.
08 Sichuan Journey
Yao Foundation’s Milestone
• June2008 Yao Foundation was established after the 5.12 earthquake to fund the rebuilding program of the disaster area,
especially in building earthquake proof schools
• Sep. 2008 Yao Ming went to the earthquake area in Sichuan province and condole the children
• Sep. 2008 Yao Foundation has committed to rebuilding six schools and 16 basketball courts in the earthquake region, and
also a school for children with special needs.
09 Completion of Schools
• Sep 2009 Xueyan- Yao Foundation hope primary school was finished. The other five schools will be finished by the end of
2010.
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Yao Ming together with American basketball players and famous
celebrities will lead the charity journey in 2010…
The fund raised from the event will be used to supp ort the The fund raised from the event will be used to supp ort the
education and healthy growth of children in poor re gion.
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Organizer 2010 Yao Foundation raises money for charity throug h:OrganizerChinese Basketball AssociationChina Youth DevelopmentFoundation
Co-organizerCCTV Sports channel
Undertaken byStarz International Sports Management Co,. Ltd
2010 Yao Foundation raises money for charity throug h:• Donations from individuals and companies, The revenue of both the charity banquet tickets sales and the tickets sales of charity game. The revenue of charity auction. • All the received donations and expenditures will be announced on itsofficial website. All costs related will be supervised by China Youth Development Foundation and reported to donors after being strictly auditted by internationally renowned accounting firms.
•Many celebrities including Yao Ming will participate in this event for free.
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Over 200 International and Domestic mediaCNN、ESPN、over 20 TV stations in China
Over 300 reporters Over 1.5 billion audience
Over 500 celebrities participates in the Gala Dinner
Live broadcast on CCTV, covering the Mainland China, Hong Kong, Macao and Taiwan
Press Release by Domestic and International media such as the Xinhua
News Agency ,the AP, the AFP and the Reuters etc.
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Players about to Come
Rajon Rondo
Chase Budinger
Baron Davis
Brandon JenningsHasheem Thabeet
Amir Johnson
Aaron Brooks
Dajuan Summers
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Celebrities about to come
Jay Chou Alan Luo Dai Ailing Wilber PanStanley Huang
Ye Liu Chao Deng Haiqiong LuoHonglei SunDawei Tong Degang Guo
Note: All the celebrities list above had joined the 2007 Charity Tour and will be invited this time once again. All the celebrities attend the 2010 Charity Dinner will be named on the list accordingly.
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Public figures about to come
International Volleyball Player& Coach Lang
Famous Question master Yong Li
Well known AuteurXiaogang Feng
Famous TV
PresenterLan Yang
Famous Anchorperson Yansong Bai
Famous VJ Lan Ke
Billiards star Junhui Ding
Player& Coach Lang Ping
Note: All the celebrities list above had joined the 2007 Charity Tour and will be invited this time once again. All the celebrities attend the 2010 Charity Dinner will be named on the list accordingly.
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Beijing
07/23 (Friday) Gala Dinner
07/24 (Saturday) Charity Game
Taipei07/31 (Saturday) Gala Dinner
08/01 (Sunday) Charity Game
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Features of the charity game
�Yao Ming will coach the excited game between American Basketball
Players.Players.
�Massive media coverage for the tour will attract the public attention on
the charity event.
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义赛简述及流程
Subject 2010Yao Foundation· Charity
Game-Beijing
Date 2010/07/24(Sat.)
Time Charity Game 19:00pm-21:30pm
Location Indoor National Stadium
Time Content
18:50pm-18:55pm Warm-up Performance
18:55pm-19:00pm Opening Show
19:00pm-19:05pm Opening Speech
19:05pm-19:15pm Players Entry
19:15pm-19:20pmTogether Sing The CC
TVPlayers American Basketball andChinese Basketball Teams
Guest attendant
Children supported by Yao
Foundation
Leaders of CYDF
Leaders from CBA and other
sponsors
19:15pm-19:20pmNational Anthem
19:20pm-20:50pm Charity Basketball Game
20:50pm-20:55pmYao Appreciate All the
Audience
20:55pm-21:00pmAnnouncement of the Amount Fund Raised
CCTV
Live
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The good times to be recalled
Draw with colorful pencils lying on bed in a warm house,
Play toy cars with friends,
Listen to the story in the mom’s arm,
All these good memories become our childhood
All for the childhood
Let us give a hand to children in need to
make their childhood better
WE
Scheme a gala party to recall However, there are numerous children who are starving and
dropping out now.
New toys, games and stationeries are just unreal dreams for them.
What they strongly desire is an opportunity to be educated.
Scheme a gala party to recall
the childhood
YOU
Devote your love with the
wonderful memories
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Features of Gala Dinner
� Remind you of the beautiful childhood memories
�Close contact with basketball players and entertainment celebrities
�The precious auction items donated from celebrities
�Interactive game and touching performance
�Splendid performance played by children
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Beijing
Subject 2010 Yao Foundation Tour· Beijing Gala
Date 2010/07/23 (Friday)
Time 7pm – 9pm
Location Crowne Plaza Park View Wuzhou
Introduction of the Gala Dinner
Crowne Plaza Park View Wuzhou Beijing locates in the northern part Location Crowne Plaza Park View Wuzhou
Guests about to come
Singer and actors come from Hong
Kong, Taiwan & Mainland ChinaAmerican basketball andChinese Basketball TeamRepresentative of Children being SponsoredLeaders of CYDFLeaders of Title Sponsor
Crowne Plaza Park View Wuzhou Beijing locates in the northern part
of Beijing next to the Beijing International Convention Centre and
within walking distance to the Olympic Green. The hotel is only a 25-
minute drive far from Beijing Capital International Airport .
The hotel has a capacity of 478 rooms with international standard
and service. Occupied an area of 2500 square meters, the hotel can
provide selection of 9 meeting rooms catering for variety of settings.
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Activity Flow of Gala DinnerActivity Flow of Gala DinnerActivity Flow of Gala DinnerActivity Flow of Gala DinnerTime Content Activity Note
19:00pm- 20:00pm Students arrival Celebrities' arrival
Free time Recall Childhood Experience(stars involved)
20:00pm-20:05pm Morning Study Hosts remind guests to seat
20:05pm-20:15pm Welcome new students
Yao Ming together with American and
Chinese basketball players, and some
sponsors or leaders enter the stage
20:15pm-20:20pm Introduce guests Introduce celebrities and guests
20:20pm-20:25pm Leader’s speech Speech made by the leader of CYDF
20:25pm-20:30pm Yao‘s Speech
Brief introduction of this event and
appreciate all the people for their
supports
20:30pm-20:35pmVideos of Yao
FoundationVideos on previous activities
20:35pm-20:40pm Performance2-3 songs played by children sponsored
by Yao FoundationThe First Course
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Activity Flow of Gala DinnerActivity Flow of Gala DinnerActivity Flow of Gala DinnerActivity Flow of Gala Dinner20:40pm-20:55pm First Class
PK Transformer and auction:Yao Ming with those
supported children and celebrities
Auction item (temporary): A trip to Huston (a dinner with
Yao Ming
20:55pm-21:10pm Second ClassBilliards PK and auction:Junhui Ding with
supported children and celebrities
Auction item (temporary): A cue plus purple clay teapot
plus a book attached with Ding’s autograph plus a trip
to Britain
21:10pm-21:30pm Class Break
Shuttlecock PK and auction:American and Chinese
players plus supported children and celebrities
Singing (Chinese):celebrities
Figures Guessing:celebrities and supported
children plus guests
PK sequential reciting of nursery rhyme and auction:
Auction item (temporary): Gifts from Yao
Auction item (temporary): A watch
PK sequential reciting of nursery rhyme and auction:
celebrities
21:30pm-21:45pm Third Class Auction: Han Merlin's paintingsAuction item (temporary):Masterpiece drew by Han
Meilin
21:45pm-22:00pm Fourth Class Announce the buyer of the goods
Auction of fingerprint models of the celebrities
Auction item (temporary):model fingerprints of the
celebrities
22:00pm-22:05pm Celebration After Class
Singing songs played by children supported by Yao
Foundation and celebrities
22:05pm-22:10pm 10 basketballs attached with Yao’s autographAuction item (temporary):A basketball attached with
Yao’s autograph of the number 11
22:10pm-22:15pmExhibition of Achievements Announce the amount of donations raised.
22:15pm-22:20pm Class Dismisses Guests leave Dispatch souvenirs
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Introduction of Auction Items
Auction Item No.1: Lunch with Yao Ming
To have lunch with Yao Ming and will watch Basketball Game which Yao Ming play in the Houston.
Auction Item No.2: Naming right of Yao Foundation Hope Primary School
Support Yao Foundation to donate a hope primary school in the poor region. The school is going to be named after the
name of the sponsor company as “XXX - Yao Foundation Hope Primary School”
Auction Item No.3: Fingerprint Model of stars with their autography
Entertainment and athlete stars' numerous fingerprint models attached with their autographyEntertainment and athlete stars' numerous fingerprint models attached with their autography
Auction Item No.4: Painting of Meilin Han
Dean of Central Academy of Arts who is famous for painting animals
Auction Item No.5: Gift Package of Yao as a coach of Beijing Charity Game
Yao Ming’s corrective shoe attached with his autography, 2 bench seats in the charity game、A package of 8 VIP tickets of
the charity game, and 10 to 20 signed basketball uniforms from American and Chinese players)
Auction Item No.6: A cue and purple clay teapot plus a book attached with Ding’s autography, a trip to Britain
A purple clay teapot made by Wenjun Ding, father of Junhui Ding, plus a cue attached with Ding’s autography and a trip to
Britain to watch Ding’s snooker game
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Introduction of silent auction items
Silent Auction item No.1: Item donated by domestic athletic stars: Olympic Badminton champion Dan Lin’s racket attached with autography、
Silent Auction item No. 2 Item donated by domestic athletic stars: Swimming Champion Lin Zhang’s swimming wear attached with autography
Silent Auction Item No 3: Item donated by domestic athletic stars: Famous chess player Hong Yifan’s chess set attached with autography.
Silent Auction item No.4: Photo of Yao and Liu Hao’s entry in the opening procession of the Olympics plus a series of photos during the Olympic Games
Silent Auction item No. 5: A photo of Yao holding a torch relays at the Tian’an Men Square
Silent Auction item No.6: Painting made by the students in the earthquake affected area
Silent Auction item No.7: Yao’s uniform and shoes attached with autography
Silent Auction item No.8: A painting of Yao
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Stage
Top TableA1
A5B2
B1 A2 A3
A6 A7A8 A9
A16 A17 A18
A21A19 A20 B16
B17
Site Map of Gala Dinner
B8 B9 B10
C5
C1
B3 B6
C2 C3
C6
B5A10 A11 A12
A15B7 B11A13
C11
C9
B12 B13 C15
C7 C8
C10
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Two: Instructions for the seats
The illustration of the seat price as bellows,
Arrangement & Instructions of Gala Dinner
Top Table*1/Not On Sale
Section A*19 /RMB15,000/seatSection B*15/
One: Arrangement for the seats:
The amount of seats of every one table
in section A, B and C are10 except the
Three: Special Arrangement:Every table in section A will be fixed with 1 or 2
celebrities.
Section B*15/RMB10,000/seatSection C*10 / RMB 8,000/seat
B1
12
3
4
5
10
9
8
76
top table. All the numbers are set in
clockwise directions as showed below :
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Communication plan
2010 Yao Foundation
Tour
� Websites and On-line Media� TV Media
• Official website• Full coverage of websites like Sina, Sohu,
Tencent, Netease,etc
• Yao Foundation Page on kaixin.com
• Yao Foundation Page on youku.com
• Yao Foundation Page on taobao.com
• Live broadcasting on CCTV-5
• More than 30 domestic and international TV will broadcast the game
• Exclusive interview of top Tour
� Print Media � News agency and others
• Yao Foundation Page on taobao.com
• Cooperate with top magazines like GQ、Sports Illustrated、Life week
• Depth interview by top and professional newspaper such as Sports Weekly and Modern Weekly
• Hundreds of print medias involves nationwide
• Exclusive interview of top talk show
• The Xinhua news agency, Associated press, Reuters and AFP will fully report this event.
• News reports by radio stations
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Communication cycles
Preheat Mid June to Mid July
Strengthen up7.23-8.1
DurationEarly Aug.- Mid
Aug.
• News published by Internet, TV and print media;
• Release Yao Foundation page
• Press conference lauching, 2010 Yao Foundation Tour official website and on-line auction on Taobao.com;
•Advertorial campaign of 2010 Yao Foundation Tour
Start-upEarly June
Mid June to Mid JulyWarm-up7.19-7.23
7.23-8.1on Youku.com
• Press conference of American basketball players arrival;
• Exclusive interview of top talk show in Yonglehui;
• Follow-up dispatch of 2010 Yao Foundation Tour
• Exclusive report of 2010 Yao Foundation Tour
• Live broadcasting
• Exclusive interviews
• Report in-deep on
top magazine
such as GQ
• Media
commentary
• Experts’ Blogs
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Gala Dinner PR Plan
Massive exposure :• Live broadcasting and comprehensive reports on big four official websites;
• Live interview on CCTV-5, Entertainment live, Titan Sports Weekly and Xinhua news agency;
• Video clips of Yao Foundation casted at Youku.com;
Breadth of coverage:
• Live reports by hundreds reporters involving sports,
fashion, entertainment, social medias;
• Spread photos and reports to public throughout the
country• Video clips of Yao Foundation casted at Youku.com;
•Photos and videos of Yao Foundation paged at Kaixin.com;
country
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Charity Game PR Plan
This charity game will attract more than 200 domestic and international medias, nearly 300 reporters.
• TV mediaCCTV-5 live broadcasting, and news report of other channels of CCTV and local TV channels in Beijing and Shanghai
• On-line mediaLive broadcasting and comprehensive reports on official website; Other famous websites to bring up special topics focusing on the event;
• Print mediaSpecial report of the event in main stream print media such as Titan Sports Weekly, China Sports, Beijing Youth Daily;
• Foreign mediaAll major international news agency like AP \Reuters Ltd \AFP will also participate and report the game
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Description of Sponsorship rights:
1.Partial game advertising boards are sold separately: crash cushion, ground advertisement, fixed
advertising boards, towels for the players, advertisements attached to the back shirt of the cheer squad, as
well as ads on bench seats and ground beneath.
Partnership– RMB2 million
Designated suppliers – Suppliers of Equipments, Hotels, and Vehicles, etc
Sponsorship– Integration plans
2. 2010 Yao Foundation Tour will be held in Beijing and Taipei;
3. This sponsorship right are only effective in Beijing;
4. If the sponsor or other partners would like to obtain extra commercial rights in Taipei, we would consider
it according to the exact activities that will be held in Taipei and the amount of partnership to be
negotiated.
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Rights &
Benefit
Catalog
Rights & Benefit Details RemarkCharity
PartnersDesignated Supplier
GameTitle
Cooperation
Owned“XXXX 2010 Yao Foundation Charity Game”title rights,the exclusive
name appears in broadcast,reports and all activities of the game.√
Titled“2010 Yao Foundation Charity Gala” on products and can be used in commercial advertising √ √
Sponsorship Rights & Benefit - 1
tion“2010 Yao Foundation Charity Gala”Logo use rights, and the privilege to issue
souvenirs with this logo.√ √
VIP
Courtesy
“2010 Yao Foundation Charity Game”VIP Tickets 10 10
“2010 Yao Foundation Charity Dinner”Seats(Table) Max 10 /box 2 seats
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Sponsorship Rights & Benefit - 2Rights &
Benefit
Catalog
Rights & Benefit Details RemarkCharity
PartnersDesignated
Supplier
Activity
Promotion
“2010 Yao Foundation Charity Dinner”On-site display area 10m*10m/sector 1 1
“2010 Yao Foundation Charity Game”Fans interactive activity on half break 10m*10m/sector 1 1
“2010 Yao Foundation Charity Game” On-site products sale and gifts giveaway √ √
Company representative will be invited to the Press Conference, receiving the donation certificate from Yao Ming √ √
Others
receiving the donation certificate from Yao Ming √ √
Basketballs autographed by Yao Ming 1
Souvenirs autographed by Yao Ming 5 2
BrandExposure
Company Logo
appears on all
printed materials
Press Conference background board √ √
Poster Logo appearance √ √
Leaflets Logo appearance √ √
Game tickets Logo appearance √ √
Invitation letter Logo appearance √ √
Game Program Inside advertising 1P
Auction list Inside advertising 1P
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Sponsorship Rights & Benefit Sponsorship Rights & Benefit Sponsorship Rights & Benefit Sponsorship Rights & Benefit -3Rights & Benefit
CatalogRights & Benefit Details Remark Charity Partner Designated Supplier
On-site Logo appearance or
Basketball court scrolling billboard 1m*3m*6pics15sec/rotate
3min>total>5min5sec/rotate
30sec>total>1 min
Basketball court fixed billboard 1m*3m/piece 1
LED screen advertising/ second floor √
On-site Big screen Video play √
On-site advertising board in charity game
(Stadium entrance)√
Brand Exposure
appearance or advertising show up
(Stadium entrance)Game and Dinner host delivers specialthanks √ √
Game and Dinner on-site direct signs Logo appearance √ √
Charity Dinner background board Logo appearance √ √
Charity Dinner table signal Logo appearance √ √
Charity Dinner POP advertising The picture of partner
advertising√
Company Logo
appears on all
printed materials
Background board at press conference Company video clips √ √
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YourYourYourYourLogoLogoLogoLogoherehereherehere
Title Sponsorship Rights- -Basketball Court
Scrolling Billboards
Find the attached details in Sponsorship Rights & Benefit - 3
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Inside LED Screen advertising
Title Sponsorship Rights- -Basketball Court
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Title Sponsorship Rights- -Basketball Court
End-line fixed billboard advertisingBasketball court big screen advertising (Company video clips)
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Title Sponsorship Rights- -Gala Dinner
Background Board Advertising
YourLogohere
Find the attached details in Sponsorship Rights & Benefit - 3
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Title Sponsorship Rights- Gala Dinner
On-site advertising
Find the attached details in Sponsorship Rights & Benefit - 3
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Vehicle Sponsor
•Model cars exhibit
•Taking photos with celebrities
Wine Sponsor
•Production exhibition
Title Sponsorship Rights--Charity Dinner
•Production exhibition
•Products available for tasting
Luxury Products Sponsor
•Production exhibition
•Taking photos with celebrities
Find the attached details in Sponsorship Rights & Benefit - 3
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Company Logo appears in all printed materials, includes but not limited to Background Board,
Posters, Leaflets, Tickets and Game Program
Title Sponsorship Rights--Brand Exposure
Find the attached details in Sponsorship Rights & Benefit - 2
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Special appreciation from Yao Ming:
– Ten Basketballs autographed by Yao Ming
– Ten Souvenirs autographed by Yao Ming
Title Sponsorship Rights-Others
Find the attached details in Sponsorship Rights & Benefit - 2
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Thank you for your support to Yao Foundation
For more information, please contact 010-67158250
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