introduction the training focuses on introductory information on social media tools and practical...
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Introduction
The training focuses on introductory information
on social media tools and practical exercises.
Outline
Social Media (Web 2.0) tools Collaboration and document sharing Blogging Photo sharing Sharing presentation on the web Microblogging Social networking RSS
What is social media/Web 2.0?
Social media media for social interaction, using highly accessible and
scalable communication techniques.
use of web-based and mobile technologies to turn communication into interactive dialogue.
Web 2.0 is about users and content, instead of just surfing on the
Internet. It's about what the Internet can do for an active collaborator, rather than a passive viewer.
the move toward more social, collaborative, interactive and responsive web.
Web 1.0 vs Web 2.0
As individuals?
As orgs?
When do we use social media?
Collaboration and document sharing help collaborators such as scientists, professionals, students,
colleagues and peers to work together in professional and personal project-based settings.
require only Internet connection.
Provide tools for groups of people to Add, Edit and, Remove content in “real time”
Useful for collaborative writing or information collection and sharing
Collaboration and document sharing
Different types of collaboration and document sharing platforms
Eg: wiki (wikispaces, PBwiki, etc..), Google Docs..…
• We will focus on wikispaces platform
• very popular , widely used and easy to use.
Features of wiki
Easy to use and learn
People located in different part of the world can work on the same document
Allows anyone who accesses it to contribute or modify contents
Can be public or password protected
Permission at the page level and the tool level (You can set permissions across the entire wiki while specifying different permissions for particular pages)
You can make track changes (you can easily see who changed what and when)
Email notifications (You can put a watch on a page to receive email notification each time the page is changed)
Wiki exercise
1. Create an account on the test wiki 2. Create a personal page on the test wiki3. Post content
Adding and editing text Making table Linking files , images and external urls to the page
4. Upload document5. View history page6. Create a discussion topic on your page7. Set notification page wise or to the whole wiki8. Invite members
Blogging
Easy-to-use platforms for online publishing
Started as personal journals but are now used across many contexts
• A website that can be easily updated without any programming knowledge
Consists of a series of regular entries displayed in reverse chronological order
• Allows readers to provide comments
• Categorizing and tagging content
Blog platforms
Different types of blog platforms
Eg: Wordpress, Blogger, TypePad..…
• We will focus on wordpress platform
• very popular, widely used and easy to use
Features of Blogging Can be an excellent way of sharing knowledge within the organization
(Intranet environment)
Can be positive ways of getting feedback, as readers react to certain pieces, suggest story ideas, etc…
Have the potential to help an organization develop stronger relationships and brand loyalty with its customers
Can build the profile of the writer, showcasing the organization as having talent and expertise
It allows multiple authorship, the integration of several media in one site (photos, video, RSS feeds)
Content can be categorized and tagged
Posts are archived
Example of Blog usage in ILRI
Visit - http://ilriclippings.wordpress.com
Blogging exercise
1. Create wordpress account 2. Posting content
Adding text Uploading document Linking files , images and external urls to the page
3. Structuring content with pages Create a personal page Add content to it
4. Using Categories and tags Add to own page
5. Look and feel Theme widgets
6. User management Invite members Set permission role
Sharing photos and images on the web
Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others
Sorting and organizing Pictures
Incorporating into blogs and websites
Photos can be shared publicly or privately
Photo sharing platforms
Different types of photo sharing platforms
Eg: Flickr, Picasa, Windows Live Photos,..…
• We will focus on Flickr platform• popular and widely used online photo sharing
website
• allows members to upload their photos in customizable albums.
Features of Flickr
Free and easy to use
Upload and share photos
Photos can be organized into sets and tagged, enabling users to find specific photos of their choice
You can sign up for a free account, or a “pro” account that entails a charge for unlimited uploads
Re-use Flickr images, on your web pages, blogs and publications
Categorize photos as either public or private
Example of Flickr usage in ILRI
Visit - https://www.flickr.com/ilri
Flickr exercise
1. Create personal flickr account 2. Upload a picture or two
Add title Description Add Tags geolocation
3. Choose a license to allow re-use (or not)4. Add contacts to your account5. Creating groups6. Share photo with colleagues7. Working with sets, tags and collection8. Find others’ photos9. Follow or favorite others
Sharing presentations on the web
An online community resource where users and organizations
Upload and share presentations
Exchange ideas
Communicate information
Get feedback
Types of presentation sharing platforms
Different types of presentation sharing platforms Eg: slideshare, SlideSix, SlideBoom….
We will focus on slideshare platform
An online slide hosting service
Very popular, widely used and easy to use
Features of Slideshare
It is the best way to share your presentations with the world
Your ideas can be found and shared by a wide audience, this will increase you world presence
Anyone can easily find presentations on topics that interest them.
You can tag, download, or embed presentations into your blogs & websites.
Add your comments to each slide so that your audience doesn’t lose the context of your presentation.
Example of Slideshare usage in ILRI
Visit - http://www.slideshare.net/ILRI
Slideshare exercise
1. Create a personal slideshare account 2. Upload presentations
Giving proper title Add tags Add description
[Optimize pictures to reduce size]
3. Choose a right category4. Authorization
Make publishing Private or public
5. Choose a license6. Follow or favourite others7. Etc…
RSS RSS (Really Simple Syndication) technology is used to create a
“feed” (list) of headlines and descriptions of specific information that you can have delivered to you, rather than having to go look for it.
Features of RSS helps you get fresh content on your desk
contains headlines and descriptions of specific information
allows you to easily stay informed by retrieving the latest content from the sites you are interested in
helps people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.
It is a free and easy way to promote a web site and its content without the need to advertise or create complicated content sharing partnerships.
RSS exercise
1. Create a google account2. Create iGoogle account 3. Find content and feeds from different platforms4. Manage feeds in iGoogle5. Share your iGoogle with other6. Etc…
Microblogging
A form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them
A type of blog that lets users publish short text updates.
Has become popular over recent years because it represents a free, fast, and easy-to-use social media tool.
Can be viewed by anyone or by a restricted group which can be chosen by the user
Microblogging platforms
Different types of microblogging tools Eg: Twitter, yammer, etc..
We will focus on Twitter
the main micro-blogging site for millions.
very popular , widely used and easy to use
Features of Twitter Networked web and mobile phone based shared short
messaging system
Allows users to write brief text updates and publish less than 140 characters
Viewed by anyone or by a restricted group which can be chosen by the user
Follow others' updates
Tag content – using #tag
@mentions
Text links in tweets
Twitter exercise
1. Create twitter account 2. Update own profile3. Post tweets / updates4. Linking text in your tweets [tinyurl]5. Add hashtags in your tweet 6. Find people to follow7. Follow somebody8. Search a topic/hashtag9. @mentions / retweet / reply to
Yammer
A micro-blogging service like Twitter, it allows users to
post updates of their activities
follow others' updates
Tag content, etc…..
Unlike Twitter, Yammer focuses on businesses, and only individuals with the same email domain can join a given network
Social networking
Is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people.
Enables networking, communicating with and meeting new people on the Net
Most social network services are web based and provide means for users to interact over the internet
Social networking platforms
Different types of social networking sites Eg: Facebook , MySpace , NING, Friendster , Hi5,
We will focus on Facebook
The most popular social networking tool that allows people to connect and share information.
Widely used and easy to use
Features of Facebook
Free and easy to use
Helps you connect and share information with the world
Publicizes your event or activity without sending annoying messages
A good source of feedback on your product or services
Shows up on search engines. BLOGS
Communicates just like email. Better than?
Example of facebook usage in ILRI
Visit - http://www.facebook.com/ILRIFanPage?ref=ts
Facebook exercise
1. Create personal facebook account 2. Upload pictures and share3. Update your page
Upload a profile picture Edit your page info Post status updates
4. Post text5. Add links and RSS feeds6. Find and Make friends7. Look for pages to become a fan8. Etc…
Final mash-up exercise
Using your wiki pageBring your and others’ content together in useful ways
1. Find the ‘Embed’ options in each tool2. Find RSS feeds from each tool (your blog, twitter, slideshare and
photos)3. Find links to other content4. Embed or add feeds or link5. - Photos6. - Blog posts7. - Presentations8. - RSS feeds9. - Tweets10. - Anything else you can find (video?; delicious?)
Thank You
Q & A
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