introduction to anat falafel & shwarma€¦ · shwarma, falafel, laffa as well as hamburgers....

INTRODUCTION TO ANAT FALAFEL & SHWARMA

OUR STORY

• The Anat Franchise, one of South Africa’s leading fast food chain franchises, along with its restaurants specialises in Middle Eastern cuisine such as Shwarma, Falafel, Laffa as well as hamburgers. The Anat food chain franchises can be found throughout the country from Johannesburg to Cape Town. • In 1945, Anat’s grandfather started the Falafel and Shwarma family business and, two generations later, it’s still going strong.

• 1991: In South Africa, Anat started from a mobile unit at Bruma Flea Market, now with over 20 stores throughout the country -- Anat Falafel & Shwarma has certainly made its mark.

• 1999: Anat’s Bakery was founded. It supplies fresh pita daily to all our branches, as well as to major supermarket chains. Anat’s kitchens in Johannesburg and Cape Town manufacture meat products, pickles and sauces for all our outlets.

Our Stores

Johannesburg

Alberton Canterbury

Carnival City Campus Square

Cresta – Blackheath

Eastgate Emperors Palace

Greenstone Gold Reef City Monte Casino

O.R Tambo Airport Rosebank

Sandton City Soweto - Maponya

Pretoria

Menlyn

Cape

Century City Grandwest

Tyger Valley V & A Waterfront

Our Stores

OUR FOOD

NEW PRODUCTS

MARKETING

Product Campaign

• Posters • Flyers • Promoters • Street Pole Adverts • Pull up Banners • Mall Marketing

• Posters • Flyers • Street Pole Adverts • Pull up Banners • Mall Marketing

Competition Campaign

COMPETITION DRAW

• Winner of the Spin the Bottle Campaign were drawn by the Octagon Auditors to ensure that the legal requirements of the competition was met

EXTERNAL MARKETING

NEWS PAPER ADVERTISING The Star Pretoria News Cape Argus

VEHICLE AND TRAILER BRANDING

EXTERNAL MARKETING

BILL BOARDS M1 Highway

STREET POLE ADVERTISING

INTERNAL MARKETING

POSTERS AND FLYERS

INTERNAL MARKETING

PULL UP AND WALL BANNER

ANAT’S RETAIL & BAKERY

Anat’s Bakery strives to maintain and exceed our status as South Africa’s leading manufacturer and supplier of: • Pita bread • Tramezzini bread • Hummus • Tahina • Kebabs and other related niche market products to all sectors of the food industry Found in leading retail outlets i.e. Pick ‘n Pay

SOUTH AFRICA’S LEADING MANUFACTURER

FRANCHISING

• The ideal size for an Anat store is 45-50 m2, excluding seating and preferably with an entrance opening of 6 meters wide plus. Crucial factors to take into account when looking for a suitable location: good visibility and passing foot traffic. • In order to maintain consistency, the franchisees are required to purchase their meat products, pickles, sauces and packaging as well as Pita bread, Falafel and Hummus from our central kitchen. • We will help, advise and negotiate site selection in order to ensure costs, location and general feasibility are all in order. • We require the store to be owner-run for the benefit of the business; typically five staff and a manager are required to run a shift. • Staff and franchisees are to undergo a two-month training program prior to the opening of the store.

FRANCHISING continued

• The estimated investment required is R750,000.00, plus an initial joining fee of R100,000.00, however on site approval, you will be furnish with a more accurate figure. • This amount includes; design, building, commissioning, staff training, equipment,

layout, fixtures, fittings, smalls.

• The monthly royalty fee is 5% and monthly advertising fee is 3% of turnover.