introduction to business model generation @ startupweekend zürich 20120302

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Phot

www.vujade.com

Jasper !Bouwsma!Founder & CEO !Vujàdé Ltd.!

Business !

Model Generati

A common language to

develop and di

business models i

n teams. !

StartUp Weekend!Zurich, Switzerland!20120302!

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide |

WHO WE ARE

www.vujade.com

WHAT WE DO

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 3

Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established

companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses

in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA).

Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider Swisscom where he initiated and led its incubation activities as Head of Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.

Photo by: Vujàdé Ltd – Jasper Bouwsma

Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

d. –

1. CORPORATE CONSULTING

2. STARTUP SUPORT

3.  INCUBATION

À PROPOS

OUR PARTNERS:

TONIGHT’S

FreeBeer… and business modeling…

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking

Alexander Osterwalder Probably the most successful Swiss Business Book author.

Insert Photo of book with Jasper’s Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 10 10

AGENDA

TIPS & TRICKS

WHAT IS A BUSINESS MODEL?

BUSINESS MODEL CANVAS

FYI WATCH AND LISTEN. DON’T MAKE NOTES. THIS PRESENTATION HAS 84 SLIDES JUST DOWNLOAD IT AFTERWARDS ON WWW.SLIDESHARE.NET/VUJADE

AGENDA

TIPS & TRICKS

WHAT IS A BUSINESS MODEL

60 SECONDS PAIRS OF 2

EXERCISE EXPLAIN THE BUSINESS MODEL

Vujàdé Ltd. – Supporting Forward Thinking Slide |

Napels

Maddoff

WHAT IS A BUSINESS MODEL

A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

REVENUE MODEL ≠

BUSINESS MODEL

Psst FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT… WE CAN QUICKLY LOOK INTO

VS. VS.

BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.

SUMMARY

TIPS & TRICKS

“ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND

CAPTURES VALUE “

AGENDA

TIPS & TRICKS

WHICH BUILDING BLOCKS DOES A

BUSINESS MODEL CONTAIN

Vujàdé Ltd. – Supporting Forward Thinking Slide | 43

Business Model Canvas: Creating a common language for business modeling.

KEY PARTNERS CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE REVENUE STREAMS

Alexander Osterwalder www.businessmodelgeneration.com

THE BUSINESS MODEL CANVAS

The target audience for a business' products and services.

CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The products and services a business offers (Your Elevator Pitch)

VALUE PROPOSITION

“ The vacuum cleaner that doesn’t lose suction. ”

VALUE PROPOSITION

Nokia’s Value Proposition

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The links a company establishes between itself and its different customer segments.

Photo by: Satbir Singh

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The means by which a company delivers products and services to customers.

CHANNELS

Remark: think beyond the value chain and include all the touch points you have with your customers.

CHANNELS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The way a company makes money through a variety of revenue flows.

REVENUE STREAMS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.

KEY ACTIVITIES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Key resources are the assets required to offer and deliver your value proposition to your customer segments.

KEY RESOURCES

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

Some activities are outsourced and some resources are acquired outside the enterprise.

Photo by: Theen “How Much?”

KEY PARTNERS

Photo by: Che

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

The monetary consequences of the means employed in the business model.

Photo by: Theen “How Much?”

COST STRUCTURE

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

SUMMARY

TIPS & TRICKS

CAPTURES VALUE “

9 BUILDING BLOCKS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

AGENDA

TIPS & TRICKS

1.   PROTOTYPE THERE IS ALWAYS MORE THAN ONE OPTION

2.   TEST GET OUT AND MEET CUSTOMERS!

3.   ITERATE BM’S CHANGE AND NEED TO BE DEVELOPED CONTINUOUSLY

4.   TEAM INVOLVE EVERYBODY

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

GUESS!

GUESS!GUESS!GUESS!

GUESS!GUESS!

GUESS!

GUESS!GUESS!

GUESS!

GUESS! GUESS! GUESS! GUESS! GUESS! GUESS!

“It ain't what you don't know that gets

you into trouble.

It's what you know for sure that just

ain't so.”

Test and iterate your business model

Business Model Toolbox A fantastic iPad app and absolutely recommendedhttp://businessmodelgeneration.com/toolbox

SUMMARY

TIPS & TRICKS

CAPTURES VALUE “

9 BUILDING BLOCKS

VALUE PROPOSITIONS

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

TIPS: 1.  PROTOTYPE 2.  TEST 3.  ITERATE 4.  TEAM

TRICK: BMG TOOLBOX

HOW ARE WE IN TIME? CARE FOR A QUICK FACEBOOK INSIGHT?

Psst FACEBOOK ANNOUNCED ITS IPO IF WE HAVE SOME TIME LEFT… WE CAN QUICKLY LOOK INTO

VS. VS.

BUSINESS MODEL, REVENUES, MARKET CAP, VALUATION AND SCALING FOR THE FUTURE.

Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”

In times of change learners inherit the earth;

while the learned find themselves beautifully equipped to deal with a world

that no longer exists.

Vujàdé Ltd. Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Gutenbergstrasse 9

CH-3011 Bern

+41 (0)31 381 50 80

Online

www.vujade.com

contact@vujade.com

VujadeLtd

– Ja

BAC KUP

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Phot

www.vujade.com

VUJÀDÉ LTD COLLECTION OF BUSINESS MODEL CANVASES

See our SlideShare !www.slideshare.net/vujade!And Enjoy !:)!

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking 88

1.   SPOTIFY 2.   APPLE * 3.   iTUNES 4.   SELL-A-BAND 5.   FACEBOOK * 6.   SKYPE 7.   Wii 8.   NESPRESSO 9.   EASYJET 10.   GOOGLE *

* Vujàdé Ltd BMG Canvases!based on filed SEC !forms 10-k or s-1.!

BUSINESS MODEL INSPIRATION See our SlideShare !

www.slideshare.net/vujade!And Enjoy !:)!

introduction to business model generation @ startupweekend zürich 20120302

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