introduction to corporate giving · 2020. 6. 12. · corporate giving. why companies give how to...

INTRODUCTION TO CORPORATE GIVING

Why Companies Give

How to Find Corporate Partners

Today We’ll Discuss

How Companies Give

INTRODUCTION TO CORPORATE GIVING

Non-Cash18%

Cash82%

Credit: Giving In Numbers: 2018 Edition, CECP

HOW COMPANIES GIVE

HOW COMPANIES GIVE

Foundation Cash

34%

Direct Cash48%

Credit: Giving In Numbers: 2018 Edition, CECP

Non-Cash18%

Matching Gifts Through Employees

Cause Related Marketing

Corporate Sponsorships

Corporate Contributions

Foundation Grants

Cash Contributions

Space

Pro-Bono Services and Employee Volunteerism

Products

Non-Cash Contributions

To be good corporate citizens

To advance their business objectives

To increase corporate visibility

To take advantage of tax deductions

WHY COMPANIES GIVE

Are you a legal nonprofit

organization?

To Take Advantage Of Tax Deductions

What audiences/constituents do we

share with companies?

Would companies want to connect with our

constituents?

Do we address issues of interest to a company?

To Advance Their Business Objectives

How visible are you in the

community?

How big an audience do you have?

How would you get their name in front

of the public?

To Increase Corporate Visibility

What companies are in our backyard?

How do we strive to enhance the local

community?

How deep is our network of

community leaders?

To Be Good Corporate Citizens

Find Companies Based On:

What you do

What they do

Where they are located

HOW TO FINDCORPORATE PARTNERS

Corporate philanthropy is motivated by company interests

Look at your organization from the company’s point of view

Companies support nonprofits in many different ways

KEY TAKEAWAYS

Introduction To Fundraising Planning(Live online and in-person)http://bit.ly/IntroFundPlanning

Building Corporate Partnerships Bundle(self-paced elearning)http://bit.ly/BuildingCorporatePartners_eLearning

WHAT’S NEXT?

EXERCISE

THANK YOU