introduction to e-marketing: push digital on social media & online marketing for small...

A Presentation By Push Digital

What is e-marketing?

How can I use it to drive my business?

Tom GriffithsHead of Business Development

An introduction

Where design meets digital marketing & communications

From London to Local:Hammersmith, Southwold & Woodbridge

30 designers, digital marketers, developers

Design, build, branding, search, social media, email, PR

An introduction to e-marketing

Electronic marketing.How very Bladerunner…

e-marketing redefined?Engagement marketing

Marketing is: engaging your customers via the most effective means.

So who are they? Where are they? What are they talking about? How are they talking about it?

‘The changing landscape’

We know the landscape’s changing,the big difference is how fast…

Social Media development is powered by the customers

Facebook: 300m active users65m accessing via mobiles

Twitter 1m at end of 2008now 50m

Over 70% of purchases come via friend-recommendations

Power to the people

Consumers are taking control.But they are becoming easier to manipulate…I mean target.

They are tailoring their digital social life and refining how we interact.

Groups & Twitter lists are enhancing this sense of ‘belonging’ to acommunity / brand / interest / location / lifestyle

‘Local’ is the new global. World wide web is a local narrow network.

Content management, in its truest form, means your customer is self-selecting. They ‘opt-in’ and look to exchange relevant content with like minds.

Let your customers choose the channel

Heaven’s Game

Marketing ConsultancySocial Media StrategyDesignCopywritingAdvertisingVideo ProductionSEO

So how can you get a slice of the digital pie?

3 words you will hear a lot: Word of mouth…or WOM.

So say something (but not too much). Advise, comment, have an opinion,steal someone else’s!! (by agreeing with them)

You don’t have to be a big brand to be trusted! You just need to be relevantIf it is relevant, it will get talked about:

recommended/ favourited / forwarded / retweeted

Relevance breeds trust. It also generates links to your site!

Content will kill all your digital birds with one, targeted stone.

…or rather feed them, so they come back for more…!

Design

Copywriting

BloggingWebsiteTweeting

Campaign Strategy

Content – where’s the value?

Social media – so what?

Be where your customers are, talking about what they want to talk about…

Conversion through conversation.

Branding and sales.

CRM to ‘opted-in’ fans / followers.

Social Media Advertising.

Crucially, think before you tweet…

Results – what really counts?

Brand reach = awareness

Awareness = traffic

Traffic = brand engagement

Brand engagement = sales, bookings, referrals, rinse, repeat

Be found.

Get on Twitter to drive brand awareness, brand engagement, traffic, bookings, referrals, recommendations, more bookings...

It is not scary. It does not take a lot of time. It is powerful.Find relevant ‘lists’ and you will find relevant people – I’m on ‘realpeople’ and ‘allroundgoodeggs’, also ‘online-marketing’ and ‘rugby’.

Don’t get on there and start shouting. Listen, engage, advise, be ‘honest’ and be ‘real’.

It is free (for now), it’s searchable by Google, and it is targeted.

If nothing else, use it as a free research tool to better understand your customers! And focus on intelligent, engagement marketing.

Contact

Thank you

Tom Griffithstom.griffiths@push-digital.com07760 209 403www.twitter.com/TomGriffola

Search engine optimisation

SEO – natural search engine optimisation

Search is intent-based. Engaging the user at the point of relevance.

Appear in the search engines for the right search term, with the right message.

Content Links RelevanceLinks RelevanceContent Links Relevance