introduction to linked in advertising
Post on 05-Dec-2014
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DESCRIPTION
LinkedIn advertising lets you place your ads in front of your ideal clients
TRANSCRIPT
Introduction to LinkedIn Advertising
Ted Prodromouwww.tedprodromou.com
Types of LinkedIn AdsSelf-service adsPremium ads
Self-serve adsText and Image Ads
Video Ads
Text-only Ads
Self-serve AdsYou set up and manage your ad campaigns
through a dashboardNo long-term contractsCost per Click (CPC) or Cost per Impressions (CPM)Great targeting
Where Will My Ads Appear?
Sponsored UpdatesJust releasedYou need a Company Page where you post Status
UpdatesSelect your Target AudienceCPC or CPM bidding
Premium Ads
Premium AdsManaged by LinkedInMinimum spend = $25,000 for 3-4 month
campaignNot based on clicks or impressions
Multimedia Ads
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