introduction to philippine e-commerce - why go online?

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Introduction to E-CommerceIntroduction to E-CommercePart 1 of 5Part 1 of 5

2 of 24Introduction to E-CommerceIntroduction to E-CommerceLos Baños Laguna, Philippineswww.upou.edu.phwww2.upou.edu.ph

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Websitehttp://rmnisperos.com

E-Mailramonmanuel.nisperos@upou.edu.ph

Facebookfacebook.com/RMnisperoswebsite

Twittertwitter.com/RMnisperos

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Definition of E-Commerce?

Buying and selling of goods and services through the use of the internet

Any exchange of information that will help the buyer or seller to conduct business

Source: eCom Modules

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Common Terms

Free software package that lets you view web pages, graphics and most online content. Browser software is specially designed to convert HTML and XML into readable documents. Most popular browsers are Google Chrome, Firefox, Internet Explorer and Safari

"hypertext transfer protocol"

The language of web pages

"hypertext transfer protocol SECURED"

Web pages that has a special layer of encryption assed to hide personal information and passwords

browser http https

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Common Terms

"unform resource locators"

Web browser addresses of internet pages and files

"Internet Protocol"

Four-part electronic serial number. Every computer, cellphone and device that access the internet is assigned at least one IP address

Internet service provider. provate and public

orfganizations that plugs individuals to the internert

url IP Address ISP

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Common Terms

Search terms used to locate documents among all pages in the internet. Foundation for cataloging trillions of web pages in the internet

Tags are recommendation keywords. Tags and labels focus on crosslining you to related content. Modern evlolution of suggestions for further reading

keywords tags labels

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Updated Internet Statistics

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Updated Internet Statistics

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Why E-Commerce?

Source: Digital Filipino

Online sales are growing

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Why E-Commerce?

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Why E-Commerce?

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Why E-Commerce?

The web influences almost half of offline purchases and preferred by most customers in developed countries

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Why E-Commerce?

Mobile and tablet traffic are on the rise

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Why E-Commerce?

Philippines is the Social Media Capital of the world with 93.9% penetration among internet subscribers

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E-Commerce Distinction

”The Philippines is already a leader in social networking sites. It is just a matter of time for people to adopt to e-commerce and make their lives easier”

- Inanc Balci, CEO and co-founder of Lazada Philippines

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How E-Commerce Works

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How E-Commerce Works

Simpler for Buyer - Sit & Click Simpler for Seller – No actual store

Complex for Buyer – Security (credit cards) and

privacy issues Complex for Seller – Logistics and fund transfers

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Payment Gateway

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Security Issues

Authentication – confirmation of identities of buyer & seller

Privacy – unauthorized access to sensitive information

Integrity – no change in information

Non-repudiation – existence of transaction must not be denied

Source: Holcomb 2010

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E-Trading Rules

Electronic markets are continually evolving at an

exponential pace. Businesses are faced with the need to upgrade and

enhance online operations to fulfill customer

expectations

Online businesses cannot keep new strategies or

prices hidden from competitors because they can access information at

the click of a button

Once online, small businesses can compete not only in the domestic market but also on the

global scale

It’s a Dogs Life It Shall be Known Everything is global

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E-Trading Rules

Unlike terrestrial firms where their physical

location is often critical to success, online operations is taking the business right

at their customer and, therefore must ensure

that the customer is provided with an effective,

interactive experience

Small businesses must have technical systems to cope

with rapid unexpected increases in the number

of customers attaracted to the website

Once online, small businesses cannot

standstill but instead will continually be forced to

reinvent themselves in the face of rapidly changing

market conditions

Space replaces place Its Scalability Flexibility means everything

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E-Trading Rules

Customers expect every online supplier to be

desparate to please their every need immediately

or suffer the consequences of losing

their businesses

Red queen rules

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E-Commerce Distinction

”...It has a level playing field for its participants. Whether you are a one person firm or a multi-million company does not make much of a difference. You have same chances of becoming successful...”

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