introduction to web 2.0
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Web 2.0 Interactive Workshop
Clara Ko
EuropeanPWN Amsterdam
19 December 2008
19 December 2008 EuropeanPWN AmsterdamClara Ko
What is Web 2.0?
• Web as a platform
• Software as services
• Architecture of participation
• Social media
• Harnessing collective intelligence
• Originated from O'Reilly and MediaLive International in 2004
19 December 2008 EuropeanPWN AmsterdamClara Ko
“Web 2.0 is the business revolution in the computer industry caused by the move
to the Internet as a platform, and an attempt to understand the rules for
success on that new platform.”
- Tim O’Reilly
19 December 2008 EuropeanPWN AmsterdamClara Ko
19 December 2008 EuropeanPWN AmsterdamClara Ko
Traditional Media
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Social Media
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The Strength of Weak Ties
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Web 2.0 Provides the Infrastructure for Innovation
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Improving collaboration requires cultural change
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And a personal change
19 December 2008 EuropeanPWN AmsterdamClara Ko
Web 2.0 Concepts• Blogging• Forums• Wikis• Social Networks• Bookmarking• Folksonomy = Tagging• E-commerce
• Syndication• Instant Messaging• Mashup• RIA• Collaborative Software
19 December 2008 EuropeanPWN AmsterdamClara Ko
Blogging
• Individuals broadcast ideas to like-minded people
• Business to broadcast latest information to stakeholders
• Citizen journalism• Receive comments from readers• Photos, videos, podcasts• Micro-blogging (twitter)
19 December 2008 EuropeanPWN AmsterdamClara Ko
Forums
• Online message board around one topic
• Discussions with posts and replies
• Threads are collections of posts and replies
• Moderators to clean up spam
• Software communities use forums as part of support platform
19 December 2008 EuropeanPWN AmsterdamClara Ko
Wiki
• Collectively share and edit a body of knowledge
• Ongoing process of creation and collaboration
• Knowledge Management
• Wikipedia
• Enterprise wikis
19 December 2008 EuropeanPWN AmsterdamClara Ko
Social Networking
• Online communities
• Share information
• Connect people with same interest
• Personal, Business, Political
• Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo
• Flickr, You-Tube, Slideshare, Iens
19 December 2008 EuropeanPWN AmsterdamClara Ko
E-Commerce
• Connect seller and buyer
• Adds value by providing service
• Ebay, Amazon, Marktplaats
• Kayak, hotels.com, Funda, Monsterboard
• Business model to leverage Web 2.0 technology
19 December 2008 EuropeanPWN AmsterdamClara Ko
Bookmarking
• Users save and share links
• Add meta-data
• Access bookmarks on any computer
• Delicio.us, Digg, Reddit, StumbledUpon
• Rating
• Also social networking sites
19 December 2008 EuropeanPWN AmsterdamClara Ko
Folksonomy = Tagging
• Cooperative Classification• Classification by users not experts• Easier to find• Blog posts, photos, videos, bookmarks• Common problems
– Spelling– Plurals– Specificity
19 December 2008 EuropeanPWN AmsterdamClara Ko
Instant Messaging
• MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype
• Instant updates and feedback• Real-time communication• Mobile-enabled• Extra features: file transfer, contact lists,
conferences• Business use to for more efficient
communication
19 December 2008 EuropeanPWN AmsterdamClara Ko
Syndication
• Make updates come to you• RSS (Rich Site Summary, Really Simple
Syndication)• Standard format used to publish frequently
updated works– Blog posts, comments, news, forum feeds, audio,
video, stock market
• Aggregated for you by a RSS feed reader• Bloglines, GoogleReader
19 December 2008 EuropeanPWN AmsterdamClara Ko
Mashup
• Aggregates data from more than one source
• Often using Open API to build services from data sources
• e.g. Real estate data on Google map
19 December 2008 EuropeanPWN AmsterdamClara Ko
RIA
• Rich Internet Application
• Enhance user experience
• Thin client to fat client
• Technologies: Adobe Flex, JavaFX
• Still in its infancy
• Will take some changes to see the possibilities
19 December 2008 EuropeanPWN AmsterdamClara Ko
Collaborative Software
• Google Docs
• Vyew
• Real-time collaboration on documents
• Change the way we work
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Questions?
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Social Media Game
• Split in to groups of 5-6• Discuss how Web 2.0 concepts can
help the following characters• Blog your discussion
http://europeanpwn-amsterdam.clarako.com
• Tag your blogs with your group name• Tag with keywords about the character• Tag with Web 2.0 concepts used
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #1:Project Manager
• Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #2:Freelance Consultant
• Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #3:Campaign Manager
• Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #4University Dean
• Diane is the dean at a university with a MBA program. She is setting up a program that will introduce students to cultural differences and prepare them for working in a global economy. To do this, there will be assignments to be done by student from 3 other participating universities around the world.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #5: PR
• Elena is doing Public Relations at the EuropeanPWN. She wants to get more visibility for the EuropeanPWN and she wants to use the internet for that. She also wants to get more people involved in activities.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Character #6: Marketing
• Patricia is VP of marketing at a company that sells electronics online. She wants her company website to be the one that people come to for information about the products.
19 December 2008 EuropeanPWN AmsterdamClara Ko
Workshop
• Pick a character• Discuss which Web 2.0 technology and
how they can be used• Use the cards
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