introduction to web 2.0 for not-for-profit and community sector leaders

Web 2.0 for Community Sector and

Not-for-Profit Leaders

www.camillsconsulting.com

Introduction

How Web 2.0 savvy are you?

1. The top 5 web sites accessed by Australians are __________, _____________, ____________, _____________, _________________.

2. Chad Hurley is famous because ____________________.3. RSS is used for ___________________________________________.4. _____________________________ is an example of a social

bookmarking or content site.5. _______________is a video channel where anyone can upload

and share videos.6. The top two social networking sites in Australia are

__________________and _______________.7. The word ‘blog’ is an abbreviation of the two words

______________and ___________.8. Tweets can only have ________characters.9. A ______________ is a collection of web pages designed to

enable anyone who accesses it to contribute or modify content.

10.A character in a virtual world is called an ___________________.

What is Web 2.0?

.......natural progression of web technology........second generation of the web, ............... richer user experience....communication and collaboration...

.......somewhere between Web 1.0 (one way communication) and Web 3.0 (the semantic web)....

Are Australian’s

using Web 2.0?

http://www.alexa.com/site/ds/top_sites?cc=AU&ts_mode=country&lang=none

The top 10 sites in Australia. (March 2009)

1. Google Australia2. Google3. Facebook4. Windows Live5. Yahoo!

6. YouTube7. EBay.com.au8. Ninemsn9. Wikipedia10. Myspace

Are not-for-profits and the

community sector using Web 2.0?

http://www.connectingup.org/

http://www.wearemedia.org/

http://www.nten.org/

http://www.donortec.com.au/

http://www.facebook.com/people/Beth-Kanter/504747699#/nonprofits

What are the essential tools that community sector

leaders should understand?

• Alerts, Analytics and Readers (eg RSS)

• Blogging, Microblogs (eg Twitter)• Social Networks (eg Facebook,

MySpace, Bebo, LinkedIn)• Social Bookmarking and Content

Sharing (eg Del.ic.i.ous, digg )• Video (eg You Tube)• PhotoSharing (eg Flick, Photobucket)• Wiki• Podcasting• Web conferencing

What can Web 2.0 do for not-for-

profits/community sector?

What makes the tools

work?

• understanding your audience and community

• strategically choosing involvement

• attitude (experimentation, continuous learning, genuineness)

So what is stopping us getting started?

• digital divide• expertise• network infrastructure, capacity

and security• liabilities associated with on-line

participation• public perception• accessibility (disability) issues

Ideas for how your organisation might

use Web 2.0?

? Your Ideas

Thank you

www.camillsconsulting.com