intuit's social media recruiting journey

Intuit Proprietary & Confidential

Our Social Media Recruiting Journey How Intuit Recruiting manages the madness

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The Recruiter Conference Nov 11 - @ghouston & @leslie12002

Intuit Proprietary & Confidential

Our Social Journey

• Where we started

• What we learned

• Where we’re going

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Intuit Proprietary & Confidential

But conversations were moving

Social used to mean in person meetings

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Online communities were forming

Recruiters needed to join or be left behind

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LinkedIn hit the scene

And recruiters thought they had access to the world

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But social was much larger

So we created a strategy to engage and enhance the experience

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We started with LinkedIn

Company page, groups and personal profiles

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Looked for new ways to engage on Facebook

Video chats, discussions, wall, jobs, blogs

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Created @intuitcareers

Knew we had to do more than just post jobs

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We integrated YouTube

Videos resonated with jobseekers and passive candidates

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As we looked for new ways to engage

Slideshare.net/intuitcareers became our 5th social channel

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Created social media bootcamp

And trained our recruiters on how to be effective socially

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Social is only social if you have a conversation

Social is only social if you have a conversation!

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We socialized jobs

Where people were hanging out

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We found content to share

Focusing on what our customers want to hear

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We stopped just shortening URL’s

And discovered the power of the bit.ly bundle

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We partnered with the business

To bring their conversations online – events, speeches

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Went old school with a social twist

Social recruiting should result with in person meetings

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Trying something new

We are finding additional ways to engage on our channels

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We tried to make sense of the numbers

Learning which numbers really mattered

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Added Google Analytics

As we engaged in conversation our social sites rose

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We monitored our brand

Realizing customer feedback is key

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Contributed to Intuit being recognized #2 Most Social Company

In the presence of companies like:–Adobe (#4)–Amazon (#6)–Google (#8)–Microsoft (#9)–Walt Disney (#11)–Apple (#15 - tie)–eBay (#15 – tie)

By encouraging a social culture

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We are exploring our future

•How are they using social?•What do they want to talk about?•Who do they want to hear from?•What will prompt them to engage?

By talking to the customer

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Redesigning our sites

By asking our customers what they want

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Finding ways to move culture & jobs

From the water cooler to employee’s online network

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We are checking out the new sites

Is this the new Facebook or a disruptor?

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And finding innovative ways to use tools

Like QR codes to enhance the experience

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Social is not just about the latest new thing• Social is not a fad• It’s everywhere• Our customers are using social – ask them how• You don’t own your brand• Create a social culture• Influence your brand• Social is about conversations• Social is evolving• Join the conversation

It’s about enhancing the overall experience for our customer

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Our challenge to you

Join in the social journey, explore ways to engage with your potential

applicants and have a real conversation with them

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To continue the conversation, connect

+Leslie Mason - Senior Recruiter @leslie12002

+Gail Houston - Social Media Program Manager / Sr. Recruiter@ghouston - @intuitcareers