invited to speak at the hysea annual summit - "use social media for your brand" - on 11th...

Social Media

Collect. Connect. Convert

Rohit Kumar Cherukuri

10+ years of experience in Marketing and Sales.

Certified Business Analytics Professional from Indian School of Business

Consulting and Research

Social Media and Analytics

Speaker/Mentor/Guest Lecturer

Deloitte, Hyderabad

VIT Business School, Chennai

Narsee Monjee Institute of Management Studies, Hyderabad

Nehru College of Management, Coimbatore

Few gentle reminders

The person to your right/left is smarter than you and me

Hold your Phone not just your Pen ! (“Vibrate” mode)

Share tweets – Posts, Pics, Views and Questions (Tweet with

#HYSEA)

There is always a better answer which we will know now

or sometime soon

A Million Dollar Question

Who is to be punished for such a bad post?

Not the writer of the post Writer of the post

Who read the post None – Just Move on !

Is this how we all feel at sometime ?

This Tweet Led to Microsoft Buying Minecraft for $2.5 Billion !

One tweet or post can change the course of your business entirely.

Most important word in Social Media – “F”

Be Friendly Be FrankDon’t Fake

Need for Balance – Likes/ Followers/Sales

.....Quantity .....Quality

Being Social

• It was the first deadly air accident for the 13-year-old carrier -AirAsia, which has made air travel affordable for tens of millions of people in fast-growing Southeast Asia.

• An active Twitter user with nearly a million followers, he quickly took to social media to express shock and sympathy.

• "I apologise profusely for what they are going through. I am the leader of this company and I have to take responsibility," he said at a televised news conference.

• "Fernandes sounds authentic and credible," said Caroline Sapriel, managing director of CS&A, which advises companies on crisis management. "He is looking after the priorities of the families. He is showing a lot of empathy. He is using many channels to put that across.“

Why People Unfollow Brands (You) on Social Media

1. Repetitive and Boring Content

2. Post on the page are too frequent

3. Viewers feed is getting crowded

4. Offending Brand activities

5. Content irrelevant to the brand

6. Lack of Engagement

7. Found a competing brand worth following

How to attract, retain and convert

1. Know Your Audience

2. Know the Right Type and the Right Time

3. Be One of Their Own

4. Be Consistent

5. Engage Through Engaged Employees

6. Freebies – Doesn’t have to EXPENSIVE always!

There is a correlation between the activity and engagement levels !

What makes good content (Based on results)

• Images

• Videos

• Customer reviews

• Company news

• Exclusive data

• Infographics

• Case Studies

• Ebooks/ Whitepapers

A New Marketing Funnel

Paid vs. Earned vs. Owned

Inbound and Outbound marketing

Inbound Marketing

Facebook will update the number of Likes on March 12, 2015• Over the next few weeks, Facebook Page administrators will see “a

small fall in the number of likes” for their pages as a result of the update.

• What could, at first, be seen as something negative – a decrease in number of fans – also has a positive aspect to it

1. The content that reaches your followers will now be more effective, as it will be content which really interests them. As such, this is an improvement that positively affects your organic reach via Facebook.

2. In the same way, publicity will also be more effective, as followers or fans of your Page will conform closely more to your target audience.

3. The tool that will permit you to create audiences which are similar to those of your Page will be much reliable and efficient, meaning that it will be easier to reach new clients who are genuinely interested in your brand or business.

4. Bad practices aimed at buying and selling fans will gradually disappear.

Source: easypromosapp.com

Welcome to the splinternet!

Go Mobile , Go Now !

66% of smartphone users sleep with a phone next to them - Telenav Study

Competitor analysis checklist.

1. Start with a visit to your competitors’ websites, and make notes about the good and bad features.

2. Then break down their customer acquisition strategy—analyze their direct, organic, referral and other traffic sources.

3. Next, see what’s broken and what’s fixable.

4. Also, review their content marketing and see if it’s producing results.

Drive Conversions From Your Social Traffic

1. Serve Relevant Content

2. Guide Traffic

3. Analyze Audience Insights

4. Measure Post Performance

Example of an effective post on Social Media

Make it happen at any cost - Make it Viral !!!!

If only there was such a button ;)Virality is not paid for, it is earned

How True !

Key to succeed on Social Media - Hear to Listen

Who hears & how - Social command center !

You don’t have to spend the earth to create the physical space.

Determine what key metrics and information you want to know.

Be prepared to categorize content - Its also ok not to respond

What your Social command center needs !

• A social media strategy that ties into your broader business goals

• An established listening model

• A social media crisis plan

• A well-trained social media team

Command centers can make a compelling case for the bottom-line value of social media .

3 Strategies for Social Media progression

Your

Business

Issues

Industry

Related

Issues

Business

Symptoms

(Yours/Industry)

Real time Unadulterated Traceable

Capitalizing Quantifying Qualifying

5 Digital Marketing Predictions for 2015

1. Mobile devices will continue to gain more share of consumer’s attention.

2. Digital advertising will shift from being measurable to being truly accountable

3. Businesses that take a more personalised approach will win.

4. Messaging will increasingly become a key part of how businesses interact with customers directly

5. World population growth is being driven by high-growth countries and it’s mobile. According to eMarketer in the next three years, mobile phone penetration will rise from 61.1 per cent to 69.4 per cent of the global population. As more people become mobile first, businesses and marketers will follow.

Crowdbooster can help you understand your stats from multiple social media channels in real time

SocialBro is a Twitter management tool - Find out when to tweet to maximize the chance of your tweets being seen

According to SocialBro, by changing the times you send your tweets, you could have as much as a 650% improvement in the visibility of any tweet.

Few more tools…..

And Finally……..

When its online its not yours anymore – Get used to it !