iot - make in india: challenges and opportunities

National Vision: Make in IndiaT h e C h a l l e n g e s a n d O p p o r t u n i t i e s

IoT Panel - COMSNETS 2015

S ya m M a d a n a p a l l i | Fo u n d e r | i R a m Te c h n o l o g i e s

The Internet of Things

2

IoT is Orthogonal IoT is Pervasive

IoT

Humans

Internet of Things will have direct implications on the physical world!

Gandhi

3

Local FirstMinimize the distance between producer and consumer!

Mohandas Karamchand Gandhi(1869 – 1948)

India

4

India - The Land of Opportunity for the Internet of Things!

240M Mobile Internet Users;

Second to China (300M)

700K graduates are employable

every year; Twice that of

China

Agriculture contributes 25%

of GDP and employment for

56% Indians

IT contributes 7% of GDP; Saturated at

58% of global market share

GDP is proportional to manufacturing; 1.7% GDP from

Electronics

What does IoT mean for India?

5

Internet of Things

India on Technology India on Threat

India on Threshold

Opportunity

Be Proactive Be Laggard

Produce IoT Solutions Need Gandhi Again

Device Development Challenges in India

6

Poor EcosystemLong Development CyclesIndustrial Design is a ChallengeInitial Selling is HardScaling Business Up is Difficult

Poor Ecosystem

7

Device development involves many partnersCAD designPCB ManufacturingComponent suppliersSoftware DevelopersIndustrial designDistributors and Early adopters

Indians are inherently poor in business ethicsDo not meet schedulesPoor workmanshipPoor business ethics

Long Development Cycles

8

Long Development CyclesTakes time and capitalDelays time to market

Industrial Design is a Challenge

9

Lack of KnowledgeUnderestimationPoor designersCapital intensiveLong cycles

Initial Selling is Hard

10

Indians are peculiarWants make in India, but they sayYou are not Big BrandIt should be cheaper because it is made in IndiaWhy an US company not developed this

Scaling up is Difficult

11

Scaling up a device company requiresInitial capitalSupply chain managementGood marketingSales forecastLittle support from the VCs

Considerations for New Entrants

12

Collaborate to innovate

Customer Service is Everything

Scaling up a true-IoT company is a challenge

10x Better experience

90% Cost savings

Easy fit into the ecosystem

Thank You!smadanapa l l i@gmai l . com