iptv challenges egypt perspective

IPTV ChallengesEgypt Perspective

Mohannad El-MegharbelSr. Manager, Standardization & Technical IssuesNTRA

Joint ITU - AICTO Workshop on“Interoperability of IPTV in the Arab region”

(Dubai, UAE, 20 – 21 September 2011 )

Dubai, UAE, 20-21 September 2011

NTRA Overview

The National Telecommunications Regulatory Authority (NTRA) is the national authority to administer the telecommunication sector.

Dubai, UAE, 20-21 September 2011

NTRA Mission Statement

“To encourage national and international investments…within free competition rules is, by law, by outlook, and by aptitude, the core mission of NTRA”

Dr. Amr Badawi NTRA Executive President

Dubai, UAE, 20-21 September 2011

IPTV in Egypt

Dubai, UAE, 20-21 September 2011

Where We Stand (Broadband)…

Dubai, UAE, 20-21 September 2011

Is Demand Increasing…?

24k24k25k25k

31k31k

47k47k

41k41k

Dubai, UAE, 20-21 September 2011

Demand Creation

Source: GoogleSource: GoogleDubai, UAE, 20-21 September

2011

Dubai, UAE, 20-21 September 2011

Where We Stand (Media)…

Dubai, UAE, 20-21 September 2011

Where We Stand (Media)…

The Egyptian broadcasting market is under direct supervision of the Ministry of Information.

Egyptian Radio and Television Union (ERTU), having exclusive right for broadcasting, it operates 9 public terrestrial and also a variety of satellite channels.

ERTU was also the first in the Arab region to operate its own satellite, the NileSat system.

Dubai, UAE, 20-21 September 2011

IPTV Challenges

Dubai, UAE, 20-21 September 2011

IPTV Challenges

Dubai, UAE, 20-21 September 2011

• National Broadband Plan for the next 10 yrs (2020)

• Targeting to:– Increase Penetration

-> reach critical mass

– Increase Quality -> provide higher speeds

– Increase Availability -> minimize the digital divide

Bandwidth & Reach

Dubai, UAE, 20-21 September 2011

Bandwidth & Reach

Dubai, UAE, 20-21 September 2011

IPTV Challenges

Dubai, UAE, 20-21 September 2011

Business Opportunity

The main distribution method for television in Egypt for the time being is satellite and terrestrial television

IPTV operators should create new business model by bundling advanced and premium services with basic TV service: Interactive shopping Information services Gaming 3D content E-Services (Learning, Health, Government) Multiple Devices (Tablet, Smart Phones, Smart TVs)

Dubai, UAE, 20-21 September 2011

IPTV Challenges

Dubai, UAE, 20-21 September 2011

Legislative Environment

Egypt has announced the intention to restructure the broadcasting sector including the establishment of a National Authority for the Regulation of the Media sector

Media Regulator Telecom Regulator

Dubai, UAE, 20-21 September 2011

IPTV Challenges

Dubai, UAE, 20-21 September 2011

Neutrality vs. Standardization

Dubai, UAE, 20-21 September 2011

Conclusion

“Egypt is a promising market that has all the ingredients of success for new and advanced services”

Dubai, UAE, 20-21 September 2011

Thank You

Mohannad El-MegharbelSr. Manager, Standardization & Technical Issues

melmegharbel@tra.gov.eg+20235344133+20122457291Dubai, UAE, 20-21 September

2011