iq technologies: social media overview

Smart Social Media

Use the power of social media to reach and engage with targeted audiences

Intelligent Social Media

Smart Social Media

Jim Tisch President & Founder: iQ Technologies

Twitter: @jatischEmail: j.tisch@iq-technologies.com253.583.4463

Smart Social Media

About iQ Technologies

• Greater Seattle-based social media technology company

• Established in 2009• We provide business social infrastructure with social

media platforms and services

Smart Social Media

Types of Social Media

• Consumer-based Social Media

• Business Social Media

• Marketing outreach via integration with popular social media services

• Relevant & timely messaging for effective communication

• Engage target audience with dialog increasing customer satisfaction

• Customers as advocates for brand products, programs & services

• Establish relationships with users and visitors

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Smart Social Media

Technology Shifts

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1980’s

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1990’s

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2000’s

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2006

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2010 +

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Smart Social Media

Peer Recommendations

Smart Social Media

Check InReputation Management

Post

Connect

Follow

Apps

SEM

SEORate it #Hashtag

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+12

Level Up

Smart Social Media

socialnomicshow social media transforms the

way we live and do business

Smart Social Media

Smart Social Media

Don’t Be Reactive

Smart Social Media

Posting Rules: Know Your Audience

Google+ = Passion-based community. Video network “hangouts”

Facebook = Friends & Acquaintances. Less serious in tone..

LinkedIn = Professional community. Business trends and insights

Twitter = Immediate Perspectives. Information network using 140 characters or less

Post Visibility: Circles or Public

Post Visibility: “Edgerank” determines which friends can see your posts

Post Visibility: Any follower as well as public

Post Visibility: Any connection

Smart Social Media

Smart Social Media

Smart Social Media

Maturity Lifecycle of Social Media

Reactive

ProactiveStrategic

• Rush to action without a plan• Lack of objectives and measures• No guidelines • Failing to engage audiences • Limited reach

• Audiences • Objectives and metrics • Tactics to engage key influencers• Guidelines• Marketing plan for promotion• Framework

Smart Social Media

Are You Listening…

Smart Social Media

Have an Authentic Voice

Smart Social Media

Be Creative

Smart Social Media

Innovative Engagement

@scobelizer "Quote" @Bromimaging #chLIVE URL

Smart Social Media

5 Reasons to Embrace Social Media

1. You are already involved in Social Media• Discussions about your brand are taking place

2. Competitive Advantages • Word of mouth is #1 influencer of purchases

3. Revenue Growth• Top 100 brands using social media saw a 18% lift in

revenue.• 91% of Inc. 500 use social media

Smart Social Media

4. Must-have for Marketing • Brand Awareness• Community Relations • Recruiting

5. Search Engine Rankings• Can produce great results

5 Reasons to Embrace Social Media

Smart Social Media

You Can Track ROI• % increase in the conversation rate = # of comments (or replies)

per post • % increase in the amplification rate = total volume of share clicks• % increase in the applause rate = total favorites or likes per post• % increase in unique users by engaging in social system • % increase in user profile updates • % increase in follow statistics % increase in overall site interaction • % increase in ads served• % increase in click through rates (CTR)• % increase in time spent on site = how many minutes or hours did

visitors/users spend with branded social content• Economic value = sum of short and long term revenue and cost

savings• Engagement value = # of fans & followers (active users)  • Post Value = which type of posts generated (converted) to a

paying customer for a particular event, service, etc. 

Smart Social Media

1. Engaging in social media is a powerful force that will impact your business

2. Be more strategic and less reactive

3. It takes time to build a following so start now

4. Know your audience

In Closing…

Smart Social Media

Smart Social Media

Why engage with iQ?

• Own and maintain user data for analysis, profiling, and segmentation

• Scalable social media solutions for internal and external audiences

• Relevant & timely messaging for effective communication

• Engage target audience with dialogue increasing customer satisfaction

• Customers as advocates for brand products, programs & services

• Tighter relationships with employees, customers, prospects & users

• Marketing outreach via integration with popular social media services

• Enhance customer service & support

Smart Social Media

iQ Creates Relevance

Understanding the User’s Interests

• Who and where do they connect and follow | social graph• Who and where are their relationships | social activity• What are their reactions to content and conversations | like activity • What and when are they sharing, reading, watching, etc. | frictionless • What have they told you via their user profile | general information

Enables Relevance, Recommendations & Targeted Messaging

• Targeted content, messaging and stories• Targeted advertisements for increased click-through rates• Targeted connections that have relevance

Smart Social Media

Jim Tisch President & Founder: iQ Technologies

@jatisch253.583.4463

iQ Technologieswww.iq-technologies.com