ir conference - social media for public companies

Social Media – The Game ChangerA Business Case for IR

January 21, 2011

Highlights

Remain compliant!

Leverage technology to win hearts and sales

What is social media??

No trust. RUN!

Adoption

80% active users online

Google is “the Man”

Reputation

"It takes 20 years to build a reputation and only 5 minutes to ruin it.”

Warren Buffet

The Web

www.ethicalmedia.com

Social Media Platforms

Your Audience

Financial Pros

Women On Mission Well Oiled Machine

Wireless Optical Mouse Women of the Moose

Web Object Management Word of Mouth

Wireless Optical Mouse Wings Over Miami

Write Optional Memory Wear of Materials

What is WOM?

WOM - Word of Mouth

Trust

WOM Travels Fast

Graphics by Mark Smiciklas – Intersectional Consulting

Squash Rumours

Diplomacy

Relationships

Stories

Personality

Listen

www.google.com/alerts

+

=

Mix it up!

Dell IR Site – Video Blogs

TVI Pacific – Open Forum

Follows, Engagement, Forwards

Retweeting

The Hashtag - #irchat

Hashtags.org - #mining

Transparency

Connection – Cisco

Compliance

And action!

Gordon says..

“The most valuable commodity I know of is information.”

Which?

Contact

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